Great Advertisements == Success in Sales???

There are some advertisements which are just FLAWLESS. Be it communication, execution or presentation – they just surpass the creative limits.

There are very few moments where I drown myself into an advertisement. It is like being lost into the world that the ad portrays. The ad has such immense effect that it leaves me dumbstruck for some while. One of those ads is the Tata Safari – ‘Reclaim your life’ ad. It has an intense musical background; superb visual presentation and has an extreme connect to the reality. I would even exaggerate by saying that it is one of the most impactful advertisements of all time. The music just allures you into its appeal and the message leaves you thinking…

Now the million dollar question arises – How does the product fare after the success of the ad?? Does it convert into a sales success story?? Does it leverage the impact it would created through its ad??
In Safari’s case its unfortunate – The product couldn’t perform as expected. The ad did raise eyeballs, but awareness on Tata Safari’s part was minimal. The ad was successful in establishing connect with the audience, but at the same time it failed in creating the Brand / the Aura for the product. The ads’ message ‘Reclaim your life’ somehow didn’t click on the mass level for Safari.

The purpose of the ad was to unleash Safari’s 4×4 and offroading capabilities; rather it communicated a message that was lot bigger than the product itself. However, this is a very debatable topic and would like my readers to comment on this and express their views.  

Watch out and enjoy d music…:

India’s no. 1 car – REVAMPED

Even after the entry of stylish, elegant and contemporary models such as Beat, Figo, Polo, Micra, etc.. Maruti’s leadership position remained unshaken. And the reason??? ALTO!!! One of the oldest models of Maruti Suzuki, the Alto still is the bestselling car on the Indian roads. Auto analysts are stunned by the performance of the oldies such as Alto, Santro and Omni. These cars remain the highest number-churning models for their manufacturers. And this behavior is totally unexplainable in the dynamic Indian car market. Many say that Indian buyers will always choose the tried and tested cars in the market and hence don’t dare to experiment.

But, Maruti never wanted to take chance with its fate. It knew that the competition in the lower A-segment category is gonna much stiffer after the launch of Nano, and the announcement of Hyundai planning its vehicle in this category made it more interesting. Even though Alto were doing its numbers well, Maruti HAD to respond to the demanding customers in this category. The customer in this category too has grown conscious in terms of style, features and attitude rather than just being focused on functionality.
This facelift of Alto is an extremely intelligent decision and will act as a factor of delight for customers in this segment. The increased engine capacity will add to the delight and give more powers in the hands of the entry level customers. And the new peppy K—series engine will make Alto a car to ride on long distances too, rather than just turning it around the city.

The first commercial of the New Alto K10 is out!!! Maruti has done an excellent job with K10 by not experimenting much with its looks (Remember what had happened to Zen after its revamped facelifted version Estilo??). The new K10 looks decently stylish and pumped with loads of features. Recently Maruti’s market share had skid below 50 percent in years!!! I believe this intelligent stint of Maruti will help it regain its lost charm and make the Indian Auto market a bit more challenging…

First look on the Maruti Suzuki Alto K10 Official Commercial: