Just the other day I was waiting at a busy signal in Bangalore, which in rush hours is a real nightmare and gives you ample time to reflect upon different facets of life. This is when I noticed a rusty, old yet well maintained Bajaj Chetak waiting next to me and right next to me was this pure black Pulsar 150. The ages of the riders determined the path which Bajaj Auto had taken in its 60 odd years of journey. One was an icon which lay the foundation for the most profitable company in the world (in 2012) and the other gave Bajaj the much needed push in redefining performance motorcycling to the 1 billion population of this country. But like any company, Bajaj also survives on numbers and with a 3.2% YoY degrowth, am sure all in not well in the Akurdi HQ of World’s 3rd largest 2 wheeler manufacturer.
Now BAL has breathed life into the Pulsar with the 200SS and the AS range. But I believe its time to pull up the socks and get a Pulsar V2 which will again redefine the Indian 2 wheeler market. Else one fine day Pulsar will be like the rubber band stretched too far, either it will break and give away or it will stretch beyond a point of no return. Also, can Bajaj consider re-entering the scooter segment and launch a breakthrough offering in the segment ?(similarly to what Pulsar did in performance bikes). So what’s your game Bajaj?
(Author’s Profile: Manu Sasidharan. Am a hardcore petrol head, an auto enthusiast and an amateur designer. I have been in close touch with the industry for a long time and am abreast with the action in the automotive sphere. Driving is my passion and combined with a love for travelling makes me a nomad by nature. On the education front, I have done my Engg in Electrical and Electronics from Cochin university and my Management studies from Symbiosis Pune.)