Feb’16 saw a positive surprise from the Two-wheeler stable as the industry grew a healthy 12.76%. As healthy monsoon is expected this year; we foresee the momentum to continue and build up strongly in coming months. Bajaj’s INS Vikrant byproduct V 15’s shipment started off last month and 1,442 units were shipped to dealers in the first lot. Also notable launch of February was the Street Twin from Triumph – it will be the entry level offering from Britain’s largest motorcycle manufacturer. Launched at Rs.6.9 Lakhs, this 900cc bike contributed to 76% of Triumph’s sale last month! A look at the model-wise sales –
Royal Enfield, Yamaha & Bajaj led the pack with stupendous YoY growth figures. Also these statistics were quite trivial for Feb –
- Hero Motocorp again emerged as India’s largest 2-wheeler manufacturer with a Market Share of 39.4%
- Honda Motorcycles India was a close second with a 25.7% Market Share. Hence the Top 2 manufacturers (Hero+Honda) over 65% of 2-wheeler Market share in India!
- Honda’s dependency on scooters still prevail – Activa alone contributes to 60% of Honda’s sale in India!
- Yamaha slowly strengthening its foothold in scooters and is reaping benefits – Fascino becomes its 2nd best selling product (after the FZ) and the scooterette portfolio (Fascino+Ray+Alpha) overtakes the bike sales (Saluto+FZ+R15+SZ) in Feb’16! Scooters contribution to Yamaha sales was 50.3%!
- Bajaj still sets benchmark in premium bikes category – the Avenger portfolio crossed 30k units in Feb’16 (more than the Discover sales)! No wonder it has been one of the most profitable 2-wheeler entities in India.
- Bajaj also has the entry level CT making an entry into the Top 10 list!
- Harley’s cheapest offering – the Street 750 contributes to over 58% of Feb’16 sales for Harley Davidson in India. Also notable was Fat Boy’s performance last month – hefty 161% YoY growth!
- Hero’s 3 entry level bikes – HF Deluxe, Splendor & Passion contributed to over 70% of Hero Motocorp’s sales! Also these stand tall in the Top 5 selling 2-wheelers list as well.
- Hero loses out in the scooters race and none of Hero’s scooter offering could make an entry to the Top 10 list. Also TVS’s Jupiter emerges as the only scooter apart from Activa to be on the Top 10 table!
- Moped (XL Super) proves to be the unicorn in TVS’s stable and still lists as the 5th selling 2-wheeler in India. However, Honda hopes to turn things around in this segment with Navi (dispatches started from 19 Mar’16). Interesting name (NAVI – New Additional Value for India) and an interesting concept indeed (India’s first crossover two-wheeler)!
- Mahindra’s flagship offering Mojo could sell only 96 units in Feb’16 – the condition remains similarly concerning for its other siblings. M&M is trying to revive volumes with the new Gusto 125, but things remain hazy for this manufacturer.
- Continental GT remains the only offering from RE to suffer continuous de-growth! The cafe racer concept is yet to catch the fancy of Indian biking enthusiasts.
Top 10 models in Feb’16 v/s Feb’15 –