Export Statistics – FY17

As always, we are happy to present the most comprehensive data from the Indian Auto Industry. India has grown as a viable manufacturing hub for the Automobile OEMs and the lower costs have given the subcontinent a strategic edge. The OEMs have invested heavily in the local manufacturing facilities and Exports give them an opportunity to leverage on the Production Capacity from these plants. India had already beaten China in passenger car exports for the fiscal year 2015-16. According to numbers collated from SIAM statistics, Indian passenger car exports for FY2016 totaled to 532,053 units. This was higher than Chinese passenger car exports for the fiscal – 409,800 units – which were recorded by the China Association Of Automobile Manufacturers. The scenario was equally buoyant in FY17 and Car Exports rose upto 16% in the time period.

The rise in exports was fueled by the OEMs who were struggling in the Domestic Market and Exports was the only option for them to utilize the capacity (and hence become profitable). The Top 5 Exporters included OEMs such as Ford, Nissan & VW whose Indian sales are far from being satisfactory. However, Hyundai retained its No.1 slot and emerged to be the country’s Top Exporter in last fiscal. Find here the OEM-wise export numbers:

Notable volumes recorded by GM, Renault and Mahindra in FY17 – they have realized the benefits of having a strong export base and have taken the right steps to encash it. To our surprise, there was not a single Hyundai model in the Top 5 exported cars list (while Hyundai as an OEM was No.1!). Ecosport led the rankings and was followed by Vento. However, Beat did extremely well and jumped to the 3rd position in the rankings table. Look at the Top 30 exported cars from India:

While the exports of Cars was encouraging; 2 wheeler OEMs struggled in the previous financial year. Two wheeler exports fell by 6% in FY17 when compared to FY16. The de-growth was led by the Top 2-wheeler exporter – Bajaj Auto. Bajaj’s export volumes fell by over 16% and this came at a time where its domestic volumes was also under pressure. This would have surely hit the bottom-line of the Indian OEM and its dependence completely on bikes could be attributed as a reason. Here’s the list of the Top Two Wheeler OEMs in terms of Exports:

The OEM which grew significantly in exports was Honda – and it was led by its scooterette Dio. Also note that Dio was the only scooter in the Top 10 exported Two-wheelers (the next scooter in the rankings was TVS’s Wego and was ranked 16th!). Honda also remains India’s top scooter exporter from the country and about 36 percent of company’s overall exports are scooters! Honda also surpassed Hero’s export numbers by over 1.30 lakh units to become the third largest two-wheeler exporter from India. Hero Moto Corp exported 180,391 units in FY17.  Let’s see the Top 30 Two wheeler Export models :

TVS’s exports grew by 1.56 percent as it exported 44,572 units of scooters, over 2.99 lakh units of motorcycles and about 20,152 units of its mopeds. Overall, the company exported about 3.64 lakhs units in FY 17 as against 3.58 lakh units in FY 16. TVS currently exports to over 50 countries in Asia, Africa and Latin America!

About 12 percent of the total two-wheelers manufactured in India were exported to global markets. FY17 also saw highest ever exports of scooters at above 2.93 lakh units.

Indian Car Sales Figures – April 2017

April was a month of many surprises for the Indian Passenger Vehicle Industry – the industry surpassed the growth forecast and grew by a splendid >15% in the first month of FY18! The Industry Leader Maruti Suzuki posted a sales of over 1.44 Lakh units which was its ever highest figure! Maruti again crossed the 50% Market Share and looks even stronger with the New Dzire launch on the cards.

April is generally a dull month for the Industry, but the numbers are surely encouraging. With GST roll out nearing by; it’ll be interesting to see how the market responds in May & June. Also to note that apart from the New Dzire launch there are no big launches scheduled in the next 2 months.

A look at the model-wise Sales for Apr’17:

 SNAPSHOT:

  • Swift was reigned the No.1 Selling car in Apr’17. It outsold the leader Alto by quite a margin and grew hefty 52% over same period last year.
  • With the Gujarat Plant seems to gain pace, Baleno numbers have grown strongly in the past few months. It did a staggering >17k units in Apr’17 and has surely eased the waiting period for the model. The RS variant also looks to have added volumes to the model.
  • Hyundai i20 sold more than the recently refreshed Grand i10. It again shows how value conscious the Indian consumer is and would not shy to pay a premium for the car it loves!
  • Apart from Maruti & Hyundai; no other OEM could find a place in the TOP 10 table! Renault’s Kwid was pushed to No.11 as well.
  • 10 out of Top 15 selling cars were from Maruti Suzuki! This shows how well the Indo-Japanese company has evolved itself, just look at the cars which have topped the numbers – Swift (No.1 Hatch), Baleno (No.1 Premium Hatch), Vitara Brezza (No.1 Compact SUV), Dzire (No.1 Compact Sedan), Omni (No.1 Van), Ciaz (No.1 Sedan), Ertiga (No.1 MUV). You name a segment and you’ll find a Maruti product there.
  • Hyundai is now heavily dependent on 3 models (i20, Grand i10 & Creta). While the competition is getting tough, the performance of these 3 models will define Hyundai’s volumes for that particular month (In Apr’17, ~34k units were contributed by these 3 models). Hyundai needs a fresh model to strengthen its hold.
  • Mahindra is struggling hard to maintain its numbers. In Apr’17, Fortuner sold more than XUV500! Also the new kids (TUV & KUV) sales have dwindled over time. The perception of quality and service has surely effected the brand and it needs to do something new to bounce back. See how Mahindra’s Market Share has eroded in UV’s:
Source: Money Control
  • Honda has posted a good YoY Growth (38% to be precise) backed by the volumes from the new models (City Refresh & WRV). However, Ciaz outsold the City in Apr’17 and the fight is going to get more tougher for Honda as Ciaz moves to Nexa. WRV has garnered positive reviews for the heavy feature list it is offering at the price. However, it needs to fight the mighty Brezza & settled Ecosport for volumes.
  • Toyota continues its dream run with its blockbuster models (Innova & Fortuner). It is still a mystery on how Toyota still manages to do it (mystery can be decoded as the perception of Quality, Durability & Reliability of Toyota products with Indian buyers 🙂 )

Top 25 selling cars of Apr’17 –

Top Selling Hatchbacks (entry & mid level) –

Top Selling Premium Hatches –

Top Selling Compact Sedans –

Top Selling Sedans –

Top Selling Compact SUVs –

Top Selling MUVs –

Top Selling SUVs –

April 2017 Car Sales – Snapshot

The Indian Auto Industry registered a double digit growth in the first month of the Financial Year and was backed by Market Leader Maruti’s stellar performance. Maruti yet crossed 50% Market Share and grew over 23% when compared to the same period last year! The other Japanese Giants (Toyota, Honda & Nissan) too grew strongly with a YoY growth of 52%, 38% & 39% respectively. Mahindra & Renault had a tough time with the newcomers (KUV, Kwid) not matching previous years success run. The post-demonetization woes doesn’t seem to end for the Luxury Car makers and not a single OEM posted a positive growth!