Ciaz – No.1 Selling Sedan of Sep’18!

The mid-sized sedan is currently one of the most competitive segment and majority of the OEMs have a product in the category. There has been a consistent shuffle in the top-seller in the category and has been an interesting segment to watch for. The struggle for the Top Slot has been between the Big 3 (Maruti Nexa, Honda & Hyundai) and all the mentioned products have their own competencies to make them the market leader.

Let’s see who fared in which position in the month of September 2018 –

1. Nexa Ciaz – Maruti Nexa’s Ciaz sold a whopping 6,246 units and was the undoubted leader in the segment.

Ciaz in it’s refreshed avatar has made significant changes in the erstwhile weak areas (performance) and now the package is even more complete. The company has marketed the product well and has an excellent value proposition at the price at which it is offered.

2. Hyundai Verna – Verna is the most performance oriented vehicle amongst other models and is extremely feature rich too in the latest avatar. Verna was the model which had helped Hyundai elevate it’s Premium Brand Imagery.

Verna sold 3,501 units in September 2018 and the sales fell -42% when compared to the same period last year.

3. Honda City – Once the benchmark in the segment; now is facing stiff competition from the other two lower priced models (Ciaz & Verna).

City sold 2,564 units in Sep’18 and degrew a hefty -57% YoY. The recently launched Ciaz has affected the sales of all other models in the segment and even City couldn’t stand the tide.
4. Skoda Rapid – Skoda’s bestseller is now selling more than the Yaris!

Yes, Rapid registered higher sales than that of Toyota’s Yaris in Sep’18! However, even Rapid’s YoY growth was -29% and had a bad festival season.

5. Toyota Yaris – One of the most ambitious launch of the year fell short of expectations!

The pricing played the villain’s role in Toyota’s case as the price conscious customer’s were opting either the Ciaz/Verna and the premium customers were attracted towards Honda’s City. Yaris somehow missed the bus and couldn’t create a following of it’s own. Yaris has registered the lowest sales figures yet since launch in Sep’18! The road looks extremely tough ahead for this sedan.

6. VW Vento – The Rapid’s sibling again wasn’t able to justify the price difference and sold a meager 430 units in Sep’18.

Vento degrew -46% YoY and the sales volumes are slowly dwindling for the model.

Have a look at the statistics and the YoY comparison for the models in the segment –

Bajaj Auto introduces ‘5-5-5’ offer ahead of festive season

Provides customers with an opportunity to own select Bajaj Motorcycle with free benefits:

  • 5 years of Free Own Damage Insurance
  • 5 Free Services
  • 5 years of Free Warranty

Bajaj Auto has introduced 5-5-5’ offer commencing from 5th October 2018 where customers get the benefit of five years of free own damage insurance cover, five free services and five years of free warranty on select Bajaj motorcycles across all dealerships in India at no additional cost. This offer from Bajaj Auto gives respite to its customers from the huge hike in insurance costs & fuel prices during the festive season.

One of the key benefits of this offer is five years of free own damage insurance cover for customers buying a Platina, Discover, Pulsar or V range of motorcycles. Customers gain from the other benefits of the offer which includes additional two free services for the CT100, Platina, Discover, V, Pulsar. In addition, customers of any Bajaj motorcycle in this period get a free five-year warranty package. Customers purchasing these bikes from 5th October 2018 would effectively get huge savings of ranging up-to Rs 9,800 on Pulsars, Rs 5,200 on Bajaj V’s, Rs 4,800 on Discover and Rs 4,100 on Platina.

Commenting on the announcement; Mr. Eric Vas, President, Motorcycle Business, Bajaj Auto said; “Motorcycle on-road prices have gone up by at least Rs 6000/- due to the increase in insurance cost. We wanted to cushion this cost for our customers by absorbing the cost of own damage insurance for the first year and extending this benefit by covering him for the next 4 years. Bajaj Auto is the first in the industry to introduce such an offer through the 5-5-5 scheme. This offer makes it even easier to own a Bajaj Motorcycle and provides our customers another reason to celebrate this festive season.”

He further commented, “We are confident that these new customer centric schemes will help boost our sales this festive season.”

Supreme Court has mandated an increase in third-party insurance cover for new bikes and scooters to five years. This coupled with increase in the accident coverage to 15 Lakhs has significantly impacted insurance cost of two- wheelers. However, with the festive season around the corner, Bajaj Auto has offered a huge relief offering convenience to buy comprehensive insurance for 5 years, with no further hassle of renewing the own damage insurance every year.

** Insurance Scheme Applicable Maharashtra, Karnataka, Gujarat, West Bengal & Assam for all Pulsar models. Scheme in other states for select Pulsar Models.