Luxury Car Sales – 2018

  • The Luxury Car Sales too had a tough time in 2018 and 2 biggies – Audi & Mercedes reported a negative and stagnant growth respectively. The overall industry could grow a modest 3% in 2018 vs 2017.
  • Mercedes-Benz retains the No.1 position for the year 2018. However; the YoY was growth was stagnant and couldn’t gain any significant increase in volumes during 2018.
  • BMW+Mini had an impressive 2018 and grew 13% which was the highest growth reported in the Top 3 OEMs. BMW is currently on a product offensive and has a lineup of 12 launches in 2019 as well. Hope the German OEM gives a tough competition to its other German counterpart (Mercedes).
  • Volvo has given not only safe; but beautiful cars as well recently. XC40, XC90, V40 cross, S60; etc – The lineup is now comprehensive and is well accepted in terms of looks and features. The Chinese owned (Geely) brand is slowly and steadily gaining volumes.
  • Tata owned JLR too did a moderate 16% growth and was only 404 units short of 5k.