The Era of ‘Discounts Marketing’!

Yesterday; we published an article highlighting the magnitude of discounts being offered on the purchase of a new car by the OEMs. While we were astonished the amount of money being pumped in by all auto manufacturers to acquire new customers; we were also surprised that these discounts were also aggressively promoted on the media platforms (say Newspapers, E-mailers, etc). We have collated the paper ads released by these OEMs recently to highlight the matter –

Maruti Suzuki Arena – 

Ad Communication – 

Get Fantastic Offers of your Favourite Maruti Suzuki Cars throughout this month!

  • Offers upto Rs.63,100 on Celerio, Rs.58,100 on CelerioX, Rs.58,000 on Dzire, Rs.47,100 on Alto K10, Rs.45,000 on Brezza, Rs.43,000 on Swift, Rs.37,100 on Alto 800 & Rs.22,000 on Eeco

Ad Communication – 

Take home the Maruti Suzuki Vitara Brezza with the Auto Gear Shift for a smooth and easy drive.

  • Save upto Rs.45,000

Nexa – 

Scheme Communication – 

  • Upgrade to Ciaz and get exciting offers upto Rs.75,000/-*

Scheme Communication – 

  • Never Before Seen Consumer Offer, Exchange Bonus and Corporate Offer Up to Rs.80,000/-*

(*Consumer Offer Rs.45,000 + Exchange Offer Rs.25,000 + Corporate Offer Rs.10,000)

Hyundai – 

Ad Communication – 

This February Get Exciting Offers of your Favourite Hyundai Cars !

  • Offers upto Rs.85,000 on Grand i10, Rs.90,000 on Xcent, Rs.50,000 on Elite i20 & Active, Rs.50,000 on Verna, Rs.1,30,000 on Elantra & Rs.1,30,000 on Tucson

Tata Motors – 

Ad Communication – 

FABULOUS FEB – Best Offers of 2018 – Now Even Better!

  • Offers upto Rs.1,06,000 on Hexa, Rs.75,000 on Nexon, Rs.50,000 on Tiago & Rs.58,000 on Tigor

Honda – 

Ad Communication – 

It’s the Best Time to Buy the All New Amaze & WR-V

  • Offers upto Rs.42,000 on Amaze, Rs.42,000 on WR-V, Rs.1,00,000 on BR-V, Rs.72,000 on City, Rs,45,000 & Rs.19,000 on Brio

Mahindra – 

  • Offers upto Rs.49,000 on the XUV500

Renault – 

  • Low EMI of Rs.3,999 + Benefits upto Rs.45,000 on the Kwid

Jeep –

  • Now available with Benefits of Rs.60,000 and more on Select Variants of Jeep Compass

Mercedes –

  • EMI of Rs.59,999 + Exchange Bonus of Rs.1.5 Lacs + 3 Years Maintenance Package + Assured Buy Back

Gone are the era of so called ‘creative’ or ‘content’ advertising. Discounts have taken over all advertising levels and honestly we are not happy to see this.