4742 units of XUV300 set the roads on fire in Mar’19!

Mahindra launched the XUV300 in Feb’19 and a lot is riding on this model to cement M&M as the third biggest OEM in the Indian market for FY20 (Apr’19-Mar’20). M&M sold an impressive 4,484 units in the first month of the launch itself and overtook the likes of Ford’s Ecosport & Honda’s WRV. It was able to repeat the feat in Mar’19 and sold a staggering 4,742 nos which was much higher than the sales of Ecosport (4,241 nos) & WRV (2,552 nos). However; a spurt is seen in Nexon’s sales and the model has now continuously sold >5k units for three months in a row! Post the announcement of 5-star safety rating in the NCAP tests; Nexon’s acceptability has shot up significantly and the same is seen in its sales volumes.

We have compiled the sales figures of the Compact SUVs (<4 meters) and is as shown –

  • The overall segment grew by 6% YoY and was supported by additional volumes from XUV300 this year.
  • Nexon has shown an impressive sales growth and grew 27% YoY which was highest in the segment! Looks like people are now considering ‘Kitni Safe Hai’ seriously.
  • Brezza continues its success run and sold over 14k units. Such kind of volumes with only Diesel option is unbelievable and only Maruti can do it!
  • WRV is slowly being pushed down the table and it recorded a de-growth of -42% YoY. Similar fate being experienced by the TUV300 too and the model is just not able to compete with its sibling XUV300.

With Hyundai launching the Venue in May’19; the competition is going to be even more intense and cut throat. We expect the overall segment to grow double digit this year and give the required volume boost to its respective OEMs.

Harrier overtakes Compass & XUV500 sales in Mar’19!

Warrior Harrier!

Harrier was the most awaited and ambitious launch from the Tata’s stable. This shall be the costliest car to come out of the Tata’s showroom and the Indian MNC had created quite a buzz before the launch. Entering into a segment which was dominated by the likes of XUV500 & Compass at the higher range and Creta at the lower range was not an easy task. However; Harrier started off slow in the first month and registered a sale of 1,449 units in Feb’19. Tata seems to have scaled up production and was able to dispatch 2,492 units of Harrier in Mar’19. It was >500 units than the rival XUV500 & almost 1000 nos more than the Jeep’s Compass.

We have compiled the sales figures of the >4m SUVs (barring Premium/Luxury SUVs) and is as shown –

  • Creta as usual topped the chart and sold ~11.5k units. The model volumes grew a healthy 14% YoY and proved the potential of the segment.
  • Scorpio did farely well and could sell ~5.5k units. We expect that the election season could have given some kind of boost to Scorpio sales in the subcontinent.
  • Harrier jumps to the third spot and registered a sale of ~2.5k units. It makes a strong entry into the ranking table and would be interesting to see how Tata could sustain the demand and synchronize its production accordingly.
  • Kicks shows a lackluster entry and could post a sale of just 701 units. The lifeline for Nissan hasn’t worked as expected and projects a tough time ahead for the brand.

Do note that the overall segment could grow a mere 4% in Mar’19 v/s Mar’18. This is going to be a toughly contested segment with the New OEMs planning to launch their offering here. Interesting to see that Kia’s SP2i concept, MG’s Hector & even Citroen’s Aircross will be placed against the models in this segment. A lot of money and hopes are pinned here!