MUV segment grew an impressive 32% YoY in Oct’19 and was led by the sales of new entrants in the segment (Triber, XL6 & Refreshed Ertiga). Triber is proving to be a lifesaver for Renault and is slowing gathering acceptance due to the tremendous value it is offering at the price point. Ertiga + XL6 too are creating wonders for Maruti Suzuki – The duo sold an impressive 11,525 units in Oct’19 and took the MUV game to altogether a differing level! Marazzo is slowly losing the sheen and the Ertiga+XL6 success is wiping out Marazzo’s volumes. Surprisingly, Innova’s numbers are also dipping – Will be interesting to see how Kia’s next launch (Carnival) will fare at this segment and Innova price point?
The Mid-SUV segment grew a stellar 40% YoY last month and was supported by the sales of newcomers (Seltos, Hector & Harrier). The ex-Market Leader Creta has saw a very stiff competition from sibling Seltos and the model now feels dated in comparison. Creta is experiencing high discounting on field and we anticipate the discounts to go even higher with the approaching year-end.