Segmentwise Car Sales Analysis – 2019

Further to our car sales analysis for 2019; find the detailed segment wise car sales performance in this post.

  • Out of all segments; the Premium Sedan grew the highest at 28%! The segment volumes being small grew incredibly post the addition of Civic. Honda’s Civic was also the Best Selling Premium Sedan for 2019!
  • Compact SUV Segment has grown very strong in the past few years. As a matter of fact; it has emerged to be the 3rd biggest segment in terms of volumes in 2019! It was just 2,143 units short of the second largest segment (Premium Hatchback). 2 new models made entry in the segment in 2019 – Mahindra’s XUV 300 & Hyundai’s Venue. Both the new models fared well for their respective OEMs. 2020 should see Kia & Renault entering the segment too.
  • MUVs have got attention of the OEMs and exciting offerings / concepts are available with the customers now. While XL6 was offered as a premium offering with captain seats; Triber really ticked the boxes in Rs.6-9L range. The New Ertiga too got many takers and was also one the Top 10 selling cars in many months in 2019. Kia shall introduce the Innova-competing Carnival in 2020 and heat up the segment even further.
  • Mid-SUVs saw the highest excitement in 2019! Kia & MG launched their entry model in the sub-continent in the segment. Both the models did much better than expected and led to the growth of the segment. Even Skoda shall be showcasing its offering in the segment in the upcoming Auto Expo.

Segment Wise Sales for 2019 –

Premium Sedan Segment:

Compact SUV Segment:



Luxury Sedan Segment:

Premium Hatchback Segment:

Compact Hatchback Segment: 

Premium SUV Segment:

Entry Hatchback Segment:

Vans Segment:

Compact Sedan Segment:

Executive Sedans Segment:

Lifestyle Offroaders:

Fastest OEMs to sell 1L units in a single FY after its inception in Indian Market

Many Automobile OEMs started their journey in the Indian Market in late 90s but only few are able to crack the market Maruti would have done. One such way of understanding is how many years these OEMs took to sell 1L units in a single financial year. Below is the Y-o-Y sales figures of few OEMs:

  • 6 out of the above 7 OEMS started their Automobile journeys in late 90s
  • Hyundai, Tata & Renault being the fastest to reach 1L units milestone in a single FY since its entry in the Indian automobile market
  • Renault was able to reach this milestone after the launch of Kwid in 2015
  • Honda is the slowest amongst these as it took 15 years to reach 1L units in a single FY and this was possible with the launch of Amaze in 2013
  • Ford is yet to reach this milestone in spite of entering the Indian market 21 years ago – as a result we saw the merger of Ford with Mahindra in mid-2019

Above data clearly indicates that those companies that understood the Indian customers’ requirement/tastes/buying pattern and brought in new products at right price have been able to gain higher volumes

PS: Maruti’s initial data was not available (1984-1998) and hence has been excluded from the aforementioned comparison.

Best Selling Car of 2019 – Maruti Alto

Maruti Alto had been the undisputed best seller in India until 2018; when the sibling Dzire overthrew Alto from the Top spot to gain the Numero Uno status. 2018 was the era when we had predicted the Indian consumers preference shifting from small cars to bigger (with better value proposition) cars. Dzire had actually surpassed Alto’s 13 years dominance in the Pole position at 2018! However; Alto had an excellent comeback in 2019 and regained the Best Selling Car status. Alto outsold the Dzire by ~10k units and had a clear lead.

First let’s see the Top 10 cars list of 2018 (detailed article – here) –

  • Top 10 cars of 2018 had 7 Maruti Models & 3 from Hyundai
  • All models in the list had sold over 1 Lakh units in the Calendar Year 2018
  • No Vans category model fared in the Top 10

Lets see how things changed in 2019 –

  • Similar to 2018 – 7 models belonging to Maruti Suzuki & 3 models from Hyundai fared in the Top 10 list
  • 9 out of 10 Models sold >1 Lakh units. 10th Ranked Creta sold just 264 units lesser than 10k mark in the CY2019
  • Maruti Eeco made an entry to the Top 10 list owing to the demise of Omni. Celerio too was ousted from the Top 10 cars list.
  • Will a Non-Maruti or Non-Hyundai model make an entry in 2020 Top 10 cars list?

Report Card – 2019 Car Sales India

2018 Car Sales Statistics can be found – here

We strive to present extensive analysis of the Indian Automotive Market and have been doing the same for quite some years. While the anticipation of the monthly sales analysis has been the highest; we believe that the yearly statistics presents a much clearer picture of the business scenario. If you refer the 2018 car sales statistics (as per the link shared above) – Only 5 out of the 12 OEMs had projected YoY decline (Honda, Nissan, Renault, Skoda & VW). Though the YoY growth was just 5%; the Industry was still brimming with hope and was upbeat for growth. In 2019 – Only 1 OEM could project a YoY Growth (Renault) and rest all OEMs saw a YoY decline! The Industry fared much worse than anyone could have expected and is still at a very concerning stage. Let’s see how the OEMs and its models fared in 2019 –

OEM-wise Sales Snapshot –

Modelwise Car Sales Figures for 2019 v/s 2018 –

Top 25 selling models of the year 2019 are –

2019 Car Sales Snapshot – India

2019 was one of the most dramatic year in the Indian Automotive Industry. The Industry registered a double digit degrowth for the first time in past 20 years! Indian Automotive Industry was the talking point of the entire world and had recently overtook Germany as the fourth largest market in the world. However; the success story has taken a beating due to the fumbling economy and several governmental hurdles like BS6 transition, excessively high taxes and the erstwhile after-effect of GST/Demonetization. Let’s see how the Indian Auto Industry YoY growth pattern varied in past 20 years –

Source: Jato

As usual; new models were the life savers for their respective OEMs in 2019! While Kia & MG started off with a bang; Renault was the only OEM to register a positive YoY growth in 2019 owing the success of the new launched MPV Triber. Also Hyundai was able to negate the downfall to a certain extent due to the Sub-4m Compact SUV Venue. A look at how the OEMs fared in 2019 –

  • The Market Leader Maruti Suzuki led the downfall with -14.2% YoY degrowth. As per the famous adage – ‘When Maruti sneezes; the entire Auto Industry catches cold’; which is true to a greater extent. Maruti had no major new model launches in 2019 and also the announcement to exit diesel with BS6 transition led to a lot of customers away from the brand. Thankfully; Maruti was able to retain >50% Market Share even though it lost 1.1% Market Share in 2019.
  • Maruti’s loss was clearly Hyundai’s gain. Venue’s timing wouldn’t have been better and the model helped the Korean Major to gain some ground against Maruti.
  • Mahindra too had a strong performance backed by new launches (Marazzo & XUV300). However; both the New Models has lost its sheen pretty quick and 2020 shall be a deciding year for M&M as the OEMs dependency on Diesel portfolio is extremely high.
  • Renault had a dream year after a lot of struggle in the past 2 years. Triber has started off really well for the brand and hope Renault is able to SUSTAIN the sales run.
  • Kia & MG stepped foot in the Indian subcontinent at a very challenging time. Their launch timing was questioned by all critics and am sure both the OEMs would’ve been extremely anxious themselves. However; both Kia & MG had their share of success and it proves the potential of the Indian market and its consumer. We Indians are extremely value conscious and wouldn’t think twice before buying a product that ticks all the right chords!

Market Share Graph –