Model-wise Sales figures:
Top 20 selling brands –
SUVs & MUVs have picked up pace again and are driving the growth story for the industry this year. The segment has grown a whopping 98% YoY; whereas the overall Auto Industry grew 11%. Significant volumes were added from the offerings of two biggest OEMs of the subcontinent – Maruti (Brezza) & Hyundai (Creta). Surprising is Brezza’s volumes with only Diesel offering as of now! See how the segment has grown –
Maruti Launched Vitara Brezza in March this year and from the Launch till now company has seen the tremendous success for its first Sub 4 meter SUV. It has become one of the most successful launches – Maruti Suzuki’s first compact SUV has been the best-selling utility vehicle in the first five months of this financial year.
Maruti Suzuki sold 41,484 units of the Vitara Brezza during the April-August duration to grab the Top position in utility vehicle segment.
Only available in diesel so far, whereas others available SUVs which are in competition has both of the Engine options. Creta comes with both engine options, despite the fact that reaching to top position with only diesel engine is really a good job, as we also have seen the shift in diesel and petrol figures due to Market sentiment and Strictness over Diesel Norms, if we analyse its goes against the Brezza, however, Maruti Suzuki is also planning to launch a petrol engine in Brezza to further strengthen its top Position. Also an AMT version is planned shortly.
With sale of 39,088 units Creta has got the 2nd Place, following Innova Crysta (the third best-seller with 35693 Nos). Mahindra sold 22,673 Boleros, this all-time best selling SUV lost numbers from rising competition in this segment and settled on 4th position this time. Let’s see how launch of Bolero power plus will bring additional Numbers to Mahindra?
However, Ford Managed to sell good number of EcoSport and sold 21, 564 units of the EcoSport during April-August 2016, and another Mahindra SUV sealed the sixth position with sales figures of 19,354 units. Statistics is as mentioned:
India is the biggest market for Suzuki Motor Corporation (more Suzuki cars are sold in India compared to Japan!). Indian operations remain very crucial to Suzuki’s global growth plan and the company has made some strategic changes that has sustained the dominance of the Japanese carmaker. Maruti’s plan is very simple – target and achieve 50% Market Share in the Indian Passenger Vehicle space. After the sudden entry of global biggies (say VW, Nissan, Renault, etc) it was assumed that Suzuki will have tough times and maintaining the Market Share will be the biggest challenge. However, Maruti stood the test of time and has put in awe the way several actions were taken to protect its turf. Let’s see the latest performance for reference:
Maruti garnered a Market Share of 46.3% in August’16 and sold nearly 3 times more than the second best OEM (Hyundai)! The reasons for such dominance was:
6 out of Top 10 selling cars are from Maruti Suzuki! Obviously it is by design and not default.
While we are confident that Maruti will soon have a strong product in D-segment and SUV – we put a word of caution that Maruti needs to bounce back on Customer Satisfaction levels. The cases of poor customer experience in Nexa showrooms and the recent SSI scores are a matter of concern and needs to be addressed on priority. Indian Market is extremely dynamic and only the best will lead (not only survive)!
Over 9.5 Lakh Motorcycles are sold in India every month. While Motorcycles have predominantly been the bigger volume player for Two-Wheeler OEMs; Scooters have caught the fancy of Indian Consumer really well and are giving tough fight to the Motorcycle prospects. Hero’s fortunes in the subcontinent has been laid by the tremendous performance of its Motorcycle offerings.
While we present the report for the current Financial Year, do find the categorization of the segments done for clarity:
A look at the Top Performers Segment-wise: