Indian Government has been consistently harping on ‘Make in India’ initiatives and the sub-continent has also been an important export hub for several Automobile OEMs. The low cost of operations have been one of the most significant advantage for OEMs to set up their manufacturing base in India. Even the nations talent pool has attracted Auto MNCs to establish R&D Centres too!
However, the Export Output Scenario wasn’t rosy in the previous Fiscal. It remained stagnant last FY, owing to a dip in shipments of cars and commercial vehicles. Rather, exports of passenger vehicles from India declined for the first time in a decade, with automakers shifting small-car production out of India and leveraging capacities in the local market to ship out more profitable premium models. Due to this Ford was able to overtake Hyundai as the nations No.1 Exporter! Even Nissan lost over 38% v/s last year and ranked 6 in the list! The reason being the Next-gen Micra is now being manufactured in France & even Hyundai has shifted the manufacturing of the Euro-spec i20 to Turkey.
Ford has ramped up Sanand plant in Gujarat and has helped it report over 14 per cent YoY growth in PV export volumes. FCA India saw a jump in its export volumes since it is exclusively manufacturing its right-handed Jeep Compass in India for global sales and we expect the trend shall continue in FY19 too. Even though General Motors have left the country, the focus on exports seems to exist and grew a healthy 17.5% in FY18!
To highlight the significance of exports, we have also added the Domestic Sales for reference:
Within the two-wheeler space, TVS and Honda emerged as the biggest gainers in the volume space for exports. Also the biggies like Bajaj Auto and Hero Motocorp posted below industry growths during the FY. At over 1.39 million exports last year Bajaj Auto remained the unchallenged leader in the two-wheeler category, reporting a growth of 14 per cent in exports last year. Yamaha’s export growth beat the growth of every manufacturer recording a rise of 47 per cent in volumes.
The increasing demand for premium motorcycles from developing countries will aid two-wheelers export growth in coming years. OEMs are increasingly shifting focus to export markets, particularly in the premium motorcycle segment. Two-wheelers exports volume growth was earlier largely seen in the mid-segment of 110-125cc, which grew 50 per cent YoY in FY18 and its share in overall exports volume increased to 15 per cent from 12 per cent in FY17.
To highlight the significance of exports, we have also added the Domestic Sales figures for reference: