Maruti attempts to ‘Ace’ LCV Goods Carrier segment with its ‘Super Carry’!

Maruti had tasted commercial success with its passenger carriers like Omni, Eeco & Versa. All the offerings in the passenger carrier segment were petrol-only models and were successful in both personal and commercial usage. Owing to the success of these models; Maruti identified a huge business opportunity in load carrier segment as well and launched the Super Carry in the year 2016. The Super Carry is powered by a 2-cylinder turbo-charged 793 cc diesel engine and an all-new 1200 cc CNG engine variant.

Maruti Suzuki knew that the segment shall cater primarily to the commercial customers and only diesel models shall be viable; hence it decided to have a different network/dealership for the sale of Super Carry. Similar to Nexa; the commercial outlets were offered to existing Maruti dealers and it invested all the focus in expansion of the network. By Nov’18’ Maruti’s commercial vehicle channel was present in 193 cities with 250 outlets.

Maruti Suzuki’s Commercial Outlet

The Mini Truck Load Segment (<2 tons) was dominated by offerings from Tata Motors & Mahindra. While Ace was the undisputed leader in the segment; Mahindra tried to grab considerable share via its offerings Maxximo/Jeeto. Ace (Normal+EX+Zip) is currently enjoying a market share of 66%; while Mahindra’s share in the segment is 23%. The overall segment has grown by 50% in this financial year (Apr’18-Jan’19) v/s Apr’17-Jan’18.

Super Carry’s performance in this financial year has been extremely positive. The model posted a growth of 159% in the first 10 months of this FY over same period previous FY. The model has steadily gained a market share of 10% and at this rate may even match Mahindra’s volume in the next 1-2 years!

Amazon Basics Engine Oil Now On Sale In US

– The engine oils will be sold under the Amazon Basics brand
– Available in four flavours:
— Mineral/conventional
— Full synthetic
— Full synthetic (For high mileage cars)
— Synthetic blend (For high mileage cars)
– Prices appear to be only marginally less than the regular players
– Only for the US market for now

Amazon Basics sub-brand addresses the need to have a quality product at an affordable price. To make the business profitable, Amazon focuses on attaining huge volumes. The strategy targets products that are typically not that expensive, to begin with, but definitely overpriced, such as data cables, phone chargers, AA/AAA batteries, etc. So, buyers are split between coughing up the cash and taking a risk with a cheap alternative that may or may not work as intended. Almost all products wearing the Basics label are the ones with which buyers aren’t even brand conscious.

The engine oil, I believe, sits on the fence. While the big dogs do spend top dollar advertising and growing mindshare, the demand is still largely driven by the car repair shops. They’ll take whatever helps them improve their profit margins as long as it works as expected.

After trying out Motul, Bosch, Castrol, Shell (~Rs. 300/liter or higher) and the bargain basement alternatives like ACDelco (~Rs. 180/liter) I’ve found that there’s no real difference between the labels. As long as you stick with the right grade and blend (mineral/synthetic/blend), there’s no reason to splurge on a fancy bottle of engine oil. They all are probably getting the oil from the same producer anyways. After an oil change, if you find the engine smoother and quicker to rev, then it’s mostly because you removed the gunk and poured fresh oil in it.

The prices, for now, are not too low compared to the established players but that just seems to be an initial phase to warn them of what’s coming. The price war is yet to start and once it does, they’ll either have to participate or lose market share. It is, after all a byproduct produced while refining crude oil. Yes. Even the fully-synthetic engine oil is derived from crude oil but refined and treated differently to give it its unique characteristics. With the oil prices hovering around $50-60 for the sweeter Brent kind, there’s definitely money to be made selling engine oils.


Report Card of Cars launched in 2017

Let us have a look at the performance of the cars launched in the year 2017. Why now? As manufacturing and logistics activity usually stabilize after 6 months from launch date, based on demand-supply situation. Only new generation and new products are considered here, not the mid-life refresh ones.

Hyundai Verna

3rd generation has brought Verna nameplate back in the game, in a segment which is reeling under SUV onslaught. Remember how, once, 2nd generation fluidic design Verna brought aspirational Honda City on its knees. City reclaimed its position later but that was quite an interesting show. Verna’s position seems to be safe till new City comes in 2020.

Tata Nexon

After pretty long time, Tata Motors is showing good growth with an all new productline. Credit should go where it is due, to erstwhile Chairman of Tata Motors – Mr. Cyrus Mistry and the then Managing Director Mr. Karl Slym, and their  Horizonext strategy, rolled out in 2012-13. They transformed the organization and made Tata Motors future ready and put the company on growth trajectory where it is today.

“This strategy rests on the pillars of intense product focus, benchmarking to world-class manufacturing practices, enriched customer purchase experience, consistent and outstanding service and a technology-intensive aftermarket support. With this, we strive for the next level in design, driving experiences, fuel economy and connectivity” – Tata Motors Annual report 2013-14.

Maruti Dzire (sub 4m)

Dzire needs no introduction, it is the best-selling car of 2018. With every new generation it became much more desirable, and yes, Honda’s latest attempt to dethrone it, is not quite successful yet.

Tata Tigor

Tigor couldn’t emulate the success of Tiago. Underpowered engine and body styling is not very well accepted by Indian market. It seems Tigor got some numbers from Zest, and later is pushed into fleet segment.

Volkswagen Tiguan

Tiguan is 6th best-selling car across the globe (2018). But conservative design language is not helping the case of Tiguan in India. Even more expensive cousin Kodiaq is doing better numbers than Tiguan.

Maruti Ignis

Currently it is slowest selling hatchback in Maruti’s portfolio. Other car makers will be more than happy to have such sales numbers, but as per Maruti’s standard, it is a flop. Looking at its some of near predecessor, we can easily gauge in our crystal ball (graph below) where it is heading to. In fact, predecessors had much better start as well. Over-priced perception, polarizing rear end design, and close positioning between Swift (aspirational) and Wagon R (Value for money) has taken toll on its number. So, for all those who believe that Maruti badge stamped on any car can sell, please take a note. Primarily, it is always product and price.

Volkswagen Passat

Previous generation of Passat was launched to build premium brand image for Volkswagen in India. It did fairly well for its part. But current generation couldn’t even hold candle to its cousin Superb. Car is loaded with all bells and whistles, but it looks very bland from all angles and it’s no brainer for customers to go for its stylish cousin. By the way segment is dying way too fast.

Skoda Kodiaq

Overpriced perception and underpowered engine (148 bhp) took a toll on Kodiaq’s number. Its direct competitor Honda CRV brought in newer generation car with even more underpowered (120 bhp) engine. What is going on, a race to bring underpowered engines at insanely high price. Surprisingly, body on ladder frame cars too lost some of steam this year.

Honda WR-V

India’s craze for SUV and sunroof was very well adapted by Honda with minimal investment. But numbers are going down now, and upcoming Mahindra XUV 300 will hurt the weakest first, and very promising Hyundai 4m SUV will hit everyone hard.

Tata Hexa

Hexa is nothing but repackaged Aria. Seems more like a bridging product, till the launch of H5X (2019) and H7X (2020). In competitive landscape it may not have performed that well but in isolation it has really done the job what it is meant to, compared to its super flop predecessor, thanks to Horizonext strategy.

Jeep Compass

It was the most awarded car in 2017. Had a grand opening, as it was tremendous value for money product, given the Jeep brand and heritage. Then what happened?

Lot of product issues, high maintenance cost and below par channel partners (dealerships) are the major reason cited by customers for not going for such an appealing product on paper and in metal. This resulted in bad word of mouth, and numbers just corroborate that. Jeep needs to be very cautious with upcoming Renegade.

Renault Captur

In Europe, Duster is sold under Dacia (Romania) brand, well regarded as no nonsense functional car. And European Captur is sold as premium crossover, based on Renault Clio (Hatchback)- a Maruti Baleno sized car. Both are well differentiated products sold under different brand and have distinct image and customer segment. Then what Renault India has set out to achieve by offering two products having similar dimension and catering to same customer segment, but one of them asking for price premium over other for no apparent reason. Besides that interior plastic is hard, that may work for Duster but not for so called premium Captur, and from outside it looks like grown up stylish Kwid rather than rugged looking SUV (read Duster) or sophisticated looking SUV (read Hyundai Creta). Result is quite apparent.

Nissan is playing the same trick now with Kicks slated for January 2019 launch. Leather trim on dashboard looks upmarket but besides that, all plastic parts looks like carried over from Duster/Terrano/Captur, which is hard and feel cheap. If they price it over ambitiously like Captur, then we know the result beforehand, similar to above numbers.

(The article is written by Rohan Rishi. You can connect with him at

Statewise Car Sales – H1 FY19

We have been analyzing statewise car sales statistics for quite some time and here we present the report for the sales of the first 6 months of this financial year; i.e. from Apr’18 to Sep’18. Snippets as below:

    • 17,41,234 cars have been sold in the first six months! Pl note that the statistics do not include the big festive months and Dec/Mar sales which are the biggest months in terms of automotive sales. Going by the trend; we expect the passenger car sales in India to go beyond 35 Lakh units for entire FY18.
    • West Zone has emerged as the Top Zone and is significantly ahead than the South & North Zone which have been placed No.2 & No.3 respectively.
    • Maharashtra retains the No.1 State Rank and contributes to almost 10.5% of national volumes! UP stands second with 8.7% contribution to the sub-continent’s numbers.

Sales Statistics of the States, Zone-wise:

      • The Zonewise Toppers are as mentioned: Maharashtra tops West Zone; Kerala for South; Uttar Pradesh for North & West Bengal for East.
      • Though East Zone has the highest number of states; the car sales volumes are the least in India. Even the Top Selling State of East; i.e. West Bengal stands in 13th place in terms of overall statewise ranking and contributes to just 3.3% of national volumes. Even the Bottom 7 states belong to East Zone.

Top Selling States Ranking:

We have gone a step further this time and tabulated Maruti’s & Hyundai’s Market Share in the respective states:

      • Maruti + Hyundai contribute to ~68% of passenger car sales in India! The Jodi has made the life of other OEMs pretty miserable as the rest of the OEMs have to fight for the remaining pie (30% of market).
      • Maruti has an overall market share of 52.2% for H1. Maruti’s dominance is clearly seen in majority of the states – Maruti has a Market Share of >50% in 22 out of 33 states! Maruti enjoys clear majority in North Zone and has a Market Share of whopping 54.2%. Even the weakest Zone – South has a market share of 49.7%.
      • Hyundai has a overall Market Share of 15.7%. Hyundai enjoys maximum acceptance in West Zone with 17.1% Market Share!

FY19 v/s FY18 statistics:

    • Only 6 out of 33 states have seen dip in volumes for FY19 when compared to FY18. The trend seems positive in the remaining states.

Passenger Car Market – 2018

Growth Analysis

Passenger car manufacturers are facing headwinds in 2018 and growth rate has slowed down to 6.4% (Jan-Oct 2017 vs 2018), despite some interesting launches like Maruti Swift, Honda Amaze, Mahindra Marazzo and Hyundai Santro. Automakers would be more cautious for the upcoming year because India will have general election in 2019, which may have some impact on passenger car sales due to the nervousness in the market, emanating from the formation of next Government. 2020 will see much larger impact as vehicle prices will certainly go up due to implementation of BS6 (Phase-1) emission norms, particularly for diesel engine powered cars.

Monthly growth rate in 2018 has been slow since the beginning of the year, except for the month of May and June, due to GST base effect. So, we summarized all the factors impacting the consumer sentiments at one place to understand the effect on the growth of passenger car market.

Note : highest monthly price in Delhi is considered as retail fuel price.

Despite nearly all updated productline, India’s largest car maker Maruti too is struggling in the second half of the year, thus dragging the whole industry growth numbers down.

All other industry players too are feeling the heat, with few exception summarized below.

While temporary factors will go away with time but what is here to stay is higher interest rate and highly vulnerable retail fuel price. Also, rising input cost and depreciating Rupee is having direct and indirect impact on the cost of making cars, even for homegrown companies like Tata and Mahindra. This at some point of time may push automakers for price hike, and lead to further worsening of consumer sentiments.

So, all these could lead to the possibility of higher car prices and even higher discounts in future by automakers to keep inventory in check at factory and dealership level and keep the business running at optimum level.

(The article is written by Rohan Rishi. You can connect with him at

Auto Punditz Poll Results – Tata Hexa an SUV / MUV?

We have been getting a lot of feedback on categorizing Tata’s Hexa as an MUV in our sales figures charts. Our intent of terming it as a MUV is considering the prospect customer base for the model; i.e. a Hexa prospect is one who is looking for a capable 7 seater and is extremely feature rich and doesn’t compromise on premium-ness. We do agree that an XUV500 / Compass / Creta buyer may also consider Hexa in their consideration list; but we anticipate that the numbers of such cases may be lower. Technically, Hexa can be considered as a SUV according to the definition (SUV – a passenger vehicle similar to a station wagon but with the chassis of a small truck and, usually, four-wheel drive). However the fact is, There is no universally accepted definition of the sport utility vehicle! And also by the definition; the so called monocoque based vehicles & without 4×4 availability shall be off the list.

Hexa was based on the Aria and was also seen as Innova competitor right from the start. Even the bodyshell of Hexa is same as Aria and from the side there is no visible difference. Moreover Tata had clearly differentiated it with its sibling Safari. Hexa is clearly marketed as a seven-seater when compared to Safari. The Ground Clearance, Approach Angles, Departure Angles and Breakaway Angles are more practical in Safari than Hexa. Hexa is a people’s mover with off road potential while Safari is hardcore off-roader.

We faced a similar dilemma while categorizing Etios under Compact Sedan category – yeah, we are aware that technically Etios is over 4m in length and ‘technically’ we can not put it under the Compact Sedan category. However, our logic of placing it under the CS category is basis the customers’ consideration set. We believe that an Etios customer may consider Dzire, Amaze or Xcent in his/her list (not many will compare with City, Ciaz or Verna).

Auto Punditz have always believed that Sales Figures help us understand the performance of a particular model against the market size and potential. That’s the reason why we have presented relentless reports month-after-month and off-late we have even started categorizing models for our readers benefit. We have always taken our readers feedback very strongly and this poll is a result of the same. It shall help us get connected much better with you and would request your honest response on the poll. Do share the same with your connections and help us get maximum responses for better assessment.

So the results are out:

It was an extremely close match between the two options and was nothing short of a nailbiting-contest when we were counting the votes. We received a total of 147 responses and the categorization of votes is as shown below:

Though MUV emerged as a winner in the poll; it was ahead of the SUV categorization by just 1 vote! We also got a feedback on Twitter mentioning Hexa to be categorized under ‘Family SUV‘ segment. The survey results clearly indicate the confusion in the brand placement of the model and is also affecting the retail performance of the capable vehicle. With Hexa, Tata not only redefined it’s quality aspects; but also bought in a real competitor to Innova/XUV. However, it didn’t fare as expected and was able to sell an average of just 1,000 units in past 22 months (total 22,097 units sold). We expect the model to fare much better in coming time and also the consumer having greater acceptance of the model than it’s counterparts. But all said and done, Indian Automotive Market doesn’t show mercy and only the best survive!

We have already initiated a study on the segmentation of vehicles according to the Indian context and shall release an article too on the subject in coming days.

Best Selling Compact Sedans of October 2018

An undying segment!

Yes, there is a reason why we are terming it as ‘undying’ – while OEMs had given up on the segment due to the 1-model dominance (Dzire); Honda rekindled the segment with its Amaze & Ford too isn’t ready yet to give it up and launched the refreshed avatar of Aspire. Tata too had the performance-oriented version of the Tigor (JTP) and is gunning hard to make it as successful as the hatchback sibling (Tiago). Let’s look how the Top 5 models fared in the segment in Oct’18:

  • Dzire as always stood on top and sold 17,404 units. Surprisingly; it is after 17 months that Dzire has sold less than 20k units! The last time Dzire had sold <20k units was in July’17 (14,703 units). Does the falling volumes indicate something brutal for the segment? Or is it the competition is getting fiercer and Dzire is facing the heat?
  • Amaze is now the clear No.2 and sold 5,542 units. However the drop in volumes in Oct’18 is steep when compared to Sep’18 (numbers dropped from 8,401 units in Sep’18 to 5,542 units in Oct’18)!
  • The gap between Xcent & Tigor is minimized and Tigor was just 216 units behind Hyundai’s Xcent. Will Tata be able to gain the lead from Xcent and move to No.3 spot?
  • Aspire in its refreshed avatar made in the Top 5 and sold 2.520 units in Oct’18!

Let’s look at the YoY sales numbers of models in the segment:

Three Wheeler Industry Snapshot – H1 FY19

Three Wheeler Industry has been on a growth trajectory since past 2 years and has been growing significantly when compared to the overall Auto Industry. In fact, the Three Wheeler Industry grew a healthy 36% in Apr-Sep’18 when compared to the same period last year. These numbers indicate that demand in the three-wheeler market is currently sustainable. Earlier the industry saw a decline due to three-wheelers being replaced by aggressively priced, small four-wheeled mini-trucks. But current industry numbers contradict that.

  • Bajaj Auto is the Maruti of Three Wheelers! Yes; with a Market Share of 58% and a segment-leading YoY growth of 50% Bajaj Auto has been growing extremely strong in the segment. Bajaj has also taken the lead and ventured into Quadricycle segment with its offering ‘Qute’.
  • While Piaggio, the No. 2 player, has sold 85,657 units in the first of this financial year, which marks growth of 19 percent. Mahindra & Mahindra sold 30,774 units (+30% YoY). Meanwhile, the Rajkot-based Atul Auto sold a total of 20,837 units, a 6% YoY increase.
  • Bajaj + Piaggio command 82% of the Market Share. The duopoly has clearly dominance in the segment.

Tiago – The ‘Real Hero’ in Tata Motors comeback!

Tata Motors has made a huge image makeover in the past 3 years and has helped the OEM slowly gain market share which it had previously lost. Tata Motors in now currently challenging the No.3 Spot in the Top 3 OEMs and is progressively strengthening its hold. So what exactly changed in the recent years for Tata Motors that allowed Tata Motors in the path of regaining its lost glory –

  • Project HorizoNext – Way back in 2013, Tata initiated HORIZONEXT, a four-pronged customer-focused strategy to provide the best customer experience — from best vehicle experience to superlative purchase experience and followed by technology-intense after market service support. Tata Motors products were reeling with Quality-related issues and the Dealership Service Experience was nothing but a nightmare. The HORIZONEXT helped the OEM to work on improving its overall quality levels of the products/new launches and also elevate the dealership interaction experience.
  • Shift from Taxi Segment – Tata’s Indica & Indigo duo which were the mainstay of the OEMs volumes during 2010-2014 was slowly deteriorating the brand’s acceptance amongst personal usage buyers. The company had sought to bring about a change in its brand positioning from an automaker that makes cars for commercial operations like taxis to an automaker who makes cars for personal use. As of today; apart from Zest/Bolt none of the OEMs models are offered in Taxi segment. Tata Motors has completely shifted focus from the Taxi segment and even the upcoming line of products are bound to cater to personal usage buyers (Harrier, 45X).
  • Shooing away from the ‘cheap’ tag – The lesson was learnt from its most ambitious project – Nano. Touted as the world’s cheapest car, did not live up to the expectations in spite of several makeovers and its production was recently halted citing low volumes. Post Nano; none of the new launches carried the ‘cheap’/’cheapest’ tag in the segment. Rather segment-best features were marketed as the USPs (Ex: Harman Music system which was earlier available in high end cars were featured in Zest/Tiago).
  • JLR Support – Jaguar Land Rover’s support in product development has helped Tata Motors to bring a vast improvement in the quality of products introduced in the recent times. It was told that Tata had taken a lot of cues from JLR while designing the Hexa and a lot of JLR pedigree shall be seen in upcoming SUV Harrier as well.
  • Expanding Market Base – With Hexa & Nexon; Tata marked its entry to bigger MUVs & Compact SUVs space. Tata Motors current portfolio of products does not cater to the premium hatches, vans, bigger sedans, larger SUVs segment. However, the future lineup of products shall enable Tata Motors make its presence felt in these segments. By 2019, with a string of new products in the aforementioned segments, Tata Motors hopes to cover 95 per cent of the market!
  • Improved Customer Engagement – Tata Motors has taken huge stride in terms of engaging its customers online and also support the customer communities accordingly. Ex: A bunch of Tata Nexon Owners have joined together and formed ‘The Nexon Tribe’ and is organizing get together drives/meets and the same is backed by Tata Motors. Such associations will further enhance the brand association and loyalty of the customers.
  • Enhanced Dealership Network – Currently Tata has ~650 outlets. The OEM is targeting 1500 outlets by 2020. With the expansion Tata is trying to enhance the customer experience as well in these touch points.

With all these efforts this could well be the strongest comeback in the history of the Indian car industry. However, there is one model which has stood the test of time and has evolved as the biggest enabler in terms of Tata Motors comeback – TIAGO. 1,84,278 units of Tiago’s have been sold in the past 32 months and has contributed to ~40% of Tata’s volumes in this timeline.

  • Tiago’s contribution to the OEMs volumes have increased over the past 2 years and the averages too have shot upto ~8k units/mth in 2018 (v/s 6k units/mth in 2017).
  • Tiago has achieved this feat by overcoming some strong competition in its segment (namely Kwid, Celerio, etc) and is unseen in the industry to see a Brand increase its yearly average post 2-years of its launch!
  • Tiago was also instrumental in helping Tata Motor’s leverage its platform to bring compact sedan Tigor. Though Tigor hasn’t seen significant volumes; the recent facelift may just help it gain the required momentum.
  • Offlate; Tiago is also seeing a jump in its ranking in the Top selling cars list (recently in Sep’18, it ranked 12th)

Tiago has proven its worth over time and it wouldn’t be wrong to say that it has played an extremely significant role in terms of helping Tata Motors revive its brand identity and also elevated the parent as a serious challenger in the fight for the Top 3 OEMs!

2018 YTD Passenger Car Industry Analysis

2017 vs 2018 (January to September YTD)

With three quarters of the year behind us and two big festive season to go before the year ends, situation has become little challenging for auto manufacturers, due to rise in input costs and fuel prices. As both these factors are impacting the consumer sentiments at large. Let us see how passenger car market has performed so far in 2018 compared to same period (January-September) in 2017.

  • Industry grew by 6.9% so far over 2017
  • Maruti is growing much faster than the industry and yet doesn’t seems to be complacent in any way with product and technology onslaught
  • Hyundai has to wait for Santro’s launch to match industry’s growth rate by the year end
  • Tata has come very close to secure 3rd position, ceded to Mahindra in 2012
  • Despite good numbers from Amaze, Honda is yet reach last year’s numbers, largely due to City and Jazz’s numbers, feeling intense competition in respective segments
  • Ford’s growth is propped by Ecosport, no surprise why Ford in India is called one product wonder company
  • Similarly, Toyota’s growth is coming from mighty MUV ‘Innova’, rest of the story is not so hunky-dory
  • Despite facelift Kwid available in market, Renault is deep in red

Car Size

Car Size

  • Small cars (<4m) are major growth driver of the industry in the current year largely attributed to Maruti’s products
  • Mid-sized segment growth is pulled down by shrinking sedan segment
  • Large car growth is led by Toyota Innova, rest all are stagnant or declining

Body Type

  • India too caught the global SUV fever and growth of SUV/Crossover is no surprise
  • Sluggish growth rate of hatchback is largely attributed to shrinking base of small hatchbacks like Alto or Kwid
  • Large hatchbacks are doing pretty well
  • Mahindra Marazzo and upcoming Maruti Ertiga may bring MUV category back in black till year end

Sedan Segment

Though sedan segment appears to be growing, there is more than meets the eye. So we tried to peel the layers of onion to see how market demand shift towards SUV has impacted sedan segment’s growth.

Except for sub 4m sedan, every other sedan segment is in decline mode. Growth of sub 4m is led by only Maruti Dzire followed by recently launched Honda Amaze. Decline in premium sedan segment has been covered in one of our earlier article. The latest victim of compact SUV onslaught is mid-size sedan segment.

Since segment is de-growing YoY by 5.4%, 3rd generation Hyundai Verna launched in late 2017 has eaten into the Honda City and Maruti Ciaz’s pie. Despite the latter’s inherent strength, they were left with no choice other than to cede market share. Right now only relief for them is suicidal pricing of Toyota Yaris.

Toyota’s highly ambitious and miscalculated step has backfired badly. Four months since launch sales tapered down, so, Toyota has started offering discounts, that too in festive season. Moreover, Yaris doesn’t feel any special or premium over segment benchmark for two decades – Honda City, and at that price point Hyundai Creta looks far more lucrative too.

For manufactures, choice is simple now – start investing money, time and effort in SUV, where future market demand lies, instead of sedan! It seems, Ford’s global strategy to kill sedan by 2022, a more prudent decision, because at the end of the day, marketer’s job is to meet the needs of buyers, functional and emotional.

(The article is written by Rohan Rishi. You can connect with him at