Top 30 best-selling passenger vehicles : January-July 2018

  • So far passenger vehicle market has registered double digit growth of 10.6%
  • Top 30 models command 87% market share thus the list has been limited
  • In 2018, Indian PV mass market has crowned Maruti Dzire as the newest King, dethroning its own sibling Alto
  • With face lifted S Cross making strong comeback all Maruti products made it to top 30! (Except Gypsy)
  • Face lifted Ciaz and New Ertiga will certainly help Maruti to end the year with over 53% market share
  • Finally, Tata is now firing on two cylinders with Tiago and Nexon, Tigor though has not done as well as expected
  • It seems upcoming Harrier and H5X will take Tata to new heights. Good riddance legacy products!
  • Toyota and Ford certainly have foot in the door (Top 30), with Innova and Ecosport, but don’t expect them to get their body inside without positive outcomes from strategic alliance with Maruti and Mahindra respectively
  • Honda this year may post Amaz(e)ing results
  • Hyundai’s Verna is leading right now in the Sedan segment and has pipped Honda’s City with a small margin (1,630 units to be precise). Due to the facelift, Ciaz is last out of the 3 and things may change post the facelift launch.
  • Mahindra is struggling to retain its products in top 30 slot
  • With slipping Kwid, Renault may have tough time ahead
  • On a side note, sadly, the only victim of GST is Toyota Camry Hybrid

(The article is written by Rohan Rishi. You can connect with him at emailrohanrishi@gmail.com)

Indian Auto Industry Performance – July 2018

  • Three Wheeler sees a stellar YoY growth of 46.2% in July’18! Urbanization and rapid growth of Tier-2, Tier-3 & Tier-4 cities have primarily fueled the growth. 3-wheeler segment was a dying segment post the launch of minivans like Tata Ace Magic, Mahindra Maxximo Minivan, etc has made a stellar comeback as the 3-wheelers are easier to maintain, better to maneuver and initial costs are cheaper.
  • Two Wheelers & Commercial Vehicles experience a positive momentum due to good monsoons this year and is bound to maintain the growth trajectory in the remaining months of the FY as well.
  • Passenger Car sales dipped 2.7% due to high base last July (where July’17 had recovered post GST implementation). Otherwise, we expect the segment to grow stronger in the coming months owing to festive period and new launches.

Consumer Scheme / Discounts for August 2018

A lot of our readers are researching regarding the sales performance of the cars in their consideration list. To ease their buying decision, we have initiated a post that shall consolidate the consumer scheme / discounts / offers available on the models of the respective OEMs.

MARUTI – 

NEXA – 

HYUNDAI – 

FORD – 

DATSUN – 

NISSAN – 

HONDA – 

RENAULT – 

 

Terms & Conditions –

Offer on Select Model Variants of MY 2018 Stock..
Offer cannot be clubbed with any other offer.
Offer will vary depending on the brand and model purchased and may vary from city to city.
Contact your nearest dealer for exact details.
Terms of the offer may be altered/amended/withdrawn without prior notice.
Limited Period Offer on Select Model Variants.
Offer Scheme based in Delhi, NCR

Top 10 selling cars of July’18

  • No.1 & No.10 selling car belong to the same segment in July’18 – Compact Sedan! Dzire & Amaze combinedly sold ~35,800 units! The segment has seen a huge upward movement post the New Amaze launch and has suddenly caught attention of buyers (we expect lot of customers from premium hatch segment to have moved to compact sedan as well!). Amaze makes into the Top 10 list for second consecutive month.
  • OEM-wise penetration in the Top 10 – 5 models from Maruti stable, 3 from Hyundai and 1 from Nexa & Honda!
  • Maruti+Nexa dominates the Top 6! No other OEM is even close – Do note that the difference in volumes between the 6th & 7th best selling car is 3,359 units!
  • Hyundai now consistently fares with 3 models in the Top 10 list – i20, Grand i10 & Creta.

Sales of Hatches & MUVs in July’18

Let’s see how the hatches fared in July’18 –

Best selling hatches of July’18
  • Apart from Swift & Tiago, all other models degrew in July’18 v/s July’17.
  • No new launches expected in this segment this year. The segment which used to be one of the most sought after segment in terms of volumes has slowly been losing heat. However, it still contributes to ~35% of the passenger vehicle volumes.

Premium Hatches sales performance –

  • The 4 models in the segment now contributes to 1/9th of overall car sales! Tata’s 45X shall be launched in the segment and will be crucial launch for the Indian OEM.
  • The New Jazz 2018 (launched on July 19th) couldn’t help the model revive volumes and degrew the highest at 37%.
  • Polo is consistently losing numbers and is now averaging at ~1.5k nos/month. Any further drop in volumes shall be detrimental for brand VW.

MUV sales in July’18 –

  • Nothing exciting in the segment currently. However, the New Ertiga has shaped up really well and was recently showcased in Indonesian Auto Expo – We expect the model to create a considerable rage in the segment and shall take the already well performing model to higher volumes.

SUV Sales for July 2018

Let’s see the Top sellers in the Compact SUV & SUV space –

Best selling Compact SUVs
  • Almost all models in the segment degrew in July’18. So, where are the segment customers going? Possibly to compact sedan (say New Amaze) or Crossovers (say Freestyle)?
  • Ecosport beats Nexon & WRV to stand 2nd in the ranking. No one is even close to segment topper Brezza – However, the race to be No.2 has gone very competetive and Ford/Tata/Honda are fighting hard for it.
  • TUV300 along with its plus iteration hasn’t been doing really well. The sales are limited to Tier-3 & Tier-4 cities. (TUV sold 1457 units & TUV Plus sold 634 units).
Best Selling SUVs
  • S-Cross has been on a roll post the facelift. The model has been doing unbelievably well and the sales have almost doubled from the same period last time.
  • Creta is the dominant model here and sells considerably more than any other offering in the segment. However, the New Creta degrew 1% in July’18 v/s July’17.
  • The new iteration of XUV500 has helped the model jump back to ~3k volumes. It has also got significant lead over Jeep’s Compass.
  • Duster = Captur (quite literally in sales volumes too). With meager difference in pricing and no significant value proposition difference between the two models has put Renault India in a tricky situation.
Best Selling Crossover’s
  • Ford has attempted to revive a dying segment and also gained sales in the process. With the sloping volumes of Figo hatch, Ford took a daring turn with Freestyle and seems to have worked positively as of now for the American carmaker.

Sedan Sales for July 2018

Compact sedans have suddenly caught a lot of attention for primarily 2 reasons –

  • The best selling car in the segment (Dzire) is also India’s best selling car this year (Jan-July)! Maruti’s Dzire has out-beaten the next best Alto by quite a margin! Dzire sold 1,66,088 units between Jan’18-July’18 v/s 1,46,761 units of Alto within the same time.
  • Honda’s Amaze has emerged as the biggest launch of 2018! The Compact Sedan has worked wonders for the Japanese OEM and recorded >10k volumes just within 3 months of launch. Infact, Amaze is the first model in Honda Cars India’s history to cross 10k sales mark in a month. Amaze also contributed to ~51% of Honda’s overall sales in July’18!

Amaze has posed a real challenge to Dzire and has now bought Maruti on its toes. Maruti is now on a defensive mode and has already initiated a counter attack to avoid losing it’s sales to Amaze by:

  • Ensuring a steady supply and reduce the waiting period. Dzire had commanded a waiting period of 3-6 months since its launch. However, Maruti has planned production of extra batches of Dzire to allow immediate availability of the variants.
  • Aggressive promotions (TV/Print/Hoardings/Social Media) of Dzire across markets to enhance visibility amongst prospects.
  • Dzire has already initiated discounts to woo price-conscious buyers. Honda had surprised all by announcing a breakthrough price for Amaze – In some variants Amaze was almost Rs.35k cheaper than the counterpart Dzire (Amaze VX Diesel v/s Dzire Zdi+). Without Amaze, no one would have even thought about discounts on a Dzire!
Recent Dzire Paper Ad – Also see that discounts upto Rs.22,100 being offered!

In short, the race to be the most ‘Dzire’able car in the segment has got hotter and Maruti has now found a real competition in Amaze:

The C-segment Sedan segment has also seen a major upswing – Ciaz has fallen down to the bottom of the list! Yes, Maruti was rationalizing the stocks of the outgoing Ciaz and was making way for the Facelift model (slated to be launched on 20th Aug). In the process, City has gained the throne and ranked 1st in the segment. City was ahead of the next best selling car in the segment (Verna) by almost 350 units.

  • City tops the chart with 3,709 units! However, the model has degrown 24% vis-a-vis the same period last year.
  • The overall segment degrew 26% owing to the low volumes of the outgoing Ciaz. The numbers are surely bound to bounce back in August.
  • Yaris has been a big setback for Toyota. With a average of 2,500 units/mth planned initially; the model dropped to 1,400 volumes just within 4 months of its launch. The pricing and the perceived value package has worked against the model.
  • Rapid & Vento siblings are fighting hard to maintain its volumes.

July 2018 Car Sales – Snapshot

The Auto Industry had a tough July’18 owing to inauspicious period in various parts of the country (particularly south had Aashada in Karnataka & AP, Karkidakam in Kerala & Aadi in TN). The period is similar to Shraadh in Northern part of the country. The passenger vehicle sales degrew 2.8% in July’18 compared to same period last year. The last year base was also high as the market had jumped post GST implementation in July 2017.

As always, the OEMs with New Launches survived the month and posted a positive growth – the likes of Hyundai, Honda & Tata had a positive YoY growth due to New Creta, New Amaze & Nexon contribution to the respective OEMs sales.

  • Maruti’s Market Share grew even stronger at 53.3% which was a healthy 1.2% MS growth over previous July.
  • The highest Market Share growth was registered by Honda Cars and its MS jumped to 1.2% owing to the stupendous response for its Newly launched Amaze. As a matter of fact, Amaze sold 10,180 units in July’18 which is the highest volume posted by any Honda model in a month till date!
  • Honda now ranks THIRD, overtaking the mighty homegrown heroes (Mahindra & Tata). The race for No.3 spot is now the fiercest and all 3 OEMs (Honda, M&M, Tata) fare neck-to-neck.
  • Tata slips to No.5 position and stands below Mahindra. However, the difference between the two OEMs was meager 231 units.
  • Toyota’s bet in the form of Yaris failed and thus impacted the Japanese OEMs dream to gain volumes succumbed. Toyota’s YoY degrowth was at a massive 23%.

Passenger Vehicle Exports Statistics – Q1 FY19

Passenger Vehicle exports declined to 1,67,161 units in the April-June period as compared with 1,80,464 units in the same quarter of 2017-18. Apart from Hyundai, no other OEM in the Top 5 stable could post a positive growth. The biggest losers in terms of overall vehicle exports were – Toyota (1950 cars exported in Q1 FY19 vs 2,957 units in Q1 FY18); Nissan (10,235 cars  exported in Q1 FY19 vs 14,361 units in Q1 FY18); Ford (35,358 cars  exported in Q1 FY19 vs 48,881 units in Q1 FY18) & VW (21,388 cars  exported in Q1 FY19 vs 26,576 units in Q1 FY18).

Let’s look at the Top 5 OEMs in terms of PV Exports –

  • Hyundai regains its Numero Uno spot and comfortably pushes Ford to 2nd Rank! Increment in exports from its new models / refresh (Verna, Elite i20 & Grand i20) has helped Hyundai gain significant growth over previous year.
  • Ford de-grew a hefty 28% owing to drop in exports of all models (particularly Aspire which degrew 66% & Figo degrew 27%)
  • Maruti slowly makes an inroad into the Top 3 (Q1 FY18 it was ranked 4th). As usual, Dzire helps Maruti gain foothold in exports as well! Maruti exported 2715 units of Dzire v/s 147 units in previous FY. Baleno emerges to be the No.1 Exported model from Maruti’s stable – An impressive 8,069 units were exported in the first 3 months of this FY.
  • VW slips to No.4 position in exports this year (v/s No.3 in previous Q1 FY). Vento & Polo degrew 18% & 26% respectively in terms of exports.
  • GM continues to make stable progress in terms of exports. It was able to produce 20,563 units for exports in Q1 FY19 – which means an average of ~6,850 units / month. This is much higher than what GM used to sell in Indian domestic market!

Top 25 Exported Models –

  • General Motors, which had exited the Indian market last year has overtaken Ford with the compact hatchback Beat. Chevrolet Beat now stands as the No.1 exported model from India with 20,543 units shipped in Q1 FY19, and is marginally up from Ford’s Ecosport which has been the Top Exported model since a pretty long time.
  • GM is currently the fifth largest car exporter from India, contributing to 11% of the country’s exports. Beat is very successful in markets like Mexico and accounts for 62% of the Latin American country’s ‘A’ segment. Apart from fully built car exports, General Motors ships about 30 containers per week of components from India. Last FY, General Motors exported about 25,000 engines from India as well.
  • Ford India cited that exports dipped due to the preparation of the launch of New Freestyle. We also expect model change for Figo & Aspire led to drop in exports.