The Curious Case of VW Polo – 10 years and counting in India!

Volkswagen had made the India debut of Polo during the 2010 Auto Expo. The car made a perfect case for VW to strengthen its hold in the hatchback-oriented Indian market and allowed many consumers to step in the VW brand with their purchases. The model had created new benchmark in terms of build quality and its automatic gearbox is still the favorite among the enthusiasts. Polo was also the first made-in-India car to receive a 4-star safety rating from Global NCAP, when the dual-airbag equipped variant was initially crash-tested in 2014 under the Safer Cars for India initiative.

Worldwide, Polo has sold over 14 million units and has been the best selling VW in India. Polo receives 45 percent of first-time buyers with a strong preference towards the GT TSI variant, which comes with  DSG gearbox.

Polo though started off really well in the Indian market; started losing ground year after year since 2011. The volumes has seen a consistent decline and the decelerating trend should really be a matter of concern for VW. Do note that VW has been able to sell 2,58,772 units of Polo since inception till date in the Indian market and the highest number of Polo’s sold in a month was 4,579 units (in January 2013).

Monthwise Sales Volumes - VW Polo
Monthwise Sales Volumes – VW Polo

A look at the yearly sales trend for the model –

Decelerating Volumes Year on Year for Polo
Decelerating Volumes Year on Year for Polo

So what really went wrong for the model –

  • No major product changes (exterior/interior) since inception. The refreshes that the model saw was minor and no significant changes seen till date when compared to the original 2010 offering.
  • VW Brand’s perception – The Total Cost of Ownership perceived for VW models were always higher. Higher cost of maintenance coupled with lower mileage figures proved heavy on the consumers pockets.
  • Lower Resale Value for the Polo further pulled down the brands acceptance.

Indian Car Sales Figures – July 2019

Modelwise Car Sales Figures for July’19 –

Segment Wise Sales Data – 

1. Entry Hatchback Segment:

2. Compact Hatchback Segment:

3. Premium Hatchback Segment:

4. Compact Sedan Segment:

5. Executive Sedan Segment:

6. Premium Sedan Segment:

7. Luxury Sedan Segment:

8. Compact SUV Segment:

9. Mid-SUV Segment:

10. Premium SUV Segment:

11. Lifestyle Offroader Segment:

12. MUV Segment:

13. Van Segment:

Top 25 Selling Cars of July 2019

Some Interesting Snippets from the Top 25 sold cars of July’19 –

  • Grand i10 ousted from the Top 10 list and places itself in the 14th spot. The segment itself is falling down and is visible in Tiago’s performance as well. The best selling Tata (Tiago) now ranks 17th in the overall list!
  • The Top 25 selling cars contribute to over 84% of overall car sales!
  • Honda Amaze fares 11th in the overall rank and is the best selling Honda!
  • Maruti’s Vitara too is thrown away from the Top 10 list and lands the 13th spot. Post Venue launch; Brezza has faced really tough competition and high stock at dealers end have made things even worse. Brezza was just 838 units ahead of Mahindra XUV300. Also Brezza sold 1,283 units lesser than Creta!
  • XUV300 is the best selling Mahindra and sells even higher than the evergreen Bolero in July’19!
  • Only 1 Ford & 1 Renault model makes into the Top 25 selling cars!

The Best Selling Car for July 2019 is Maruti Wagon-R!

Yes, you heard it right. Maruti’s Wagon-R breaks to the Top rank in July’19 and emerges as the best selling car of the month by beating the likes of Alto & Dzire! Wagon-R sold 15,062 units in July’19 and was clearly ahead of the second best-seller Dzire. It sold 2,139 units more than the Dzire. Swift ranked a close third and was just 246 units short of Dzire’s volumes. Alto was pushed to the fourth spot and sold just over 11.5k units. With Baleno in the fifth spot and Eeco at sixth; the Top 6 selling cars belonged to Maruti Suzuki’s stable.

Let’s have a look at the Top 10 selling cars for July’19 –

Venue emerges as the best selling Hyundai for July’19!

Hyundai Venue has been breaking records since its launch and in July’19 it also emerged as Hyundai’s best seller for the month. Hyundai Venue bookings now crosses 50,000 mark and 18,000 units of compact SUV has been delivered since launch! The sub-4m SUV clearly overtook the OEMs erstwhile best selling SUV Creta and it was also successful in dethroning the mighty i20 from the Top spot.

As per  Hyundai; over 55 per cent of the Venue sold are BlueLink-enabled variant. And out of the 50,000 bookings, over 35 per cent of customers have preferred the Hyundai’s in-house DCT (Dual Clutch Transmission) technology. SUV market share for Hyundai is now 21 percent with the combined sales of Venue, Creta and Tucson and has even clearly overtook the SUV volumes of that of Maruti!

Hyundai’s modelwise sales for July’19 –