Mid-SUV Segment is the most sought after segment in 2019!

Yes! While 2 products have already been launched in the segment in 2019; many more cars are scheduled to be launched. The cars which have launched in the segment since Jan’19 are –

  • Tata Harrier : Launched on 23rd Jan’19
  • Nissan Kicks : Launched on 22nd Jan’19

Both Harrier & Kicks have been eagerly awaited since the announcement was done by their respective OEMs. Both the models had a vital role to play for ensuring their OEMs growth in this year. Unfortunately as per our assessment both the models had a slow start and we were expecting much better sales. Although Harrier has sold consistently more numbers than its counterparts XUV500 & Compass; the sales should have been >3k units to realize the hype it had created. We anticipate that Tata should slowly build on the model and increase the sales in coming months. On Nissan’s front; it should be disappointing that Kicks couldn’t even cross 1k units/month while the segment best seller is easily crossing 10k units/mth. Kicks in particular isn’t a bad car (neither is Captur); but Nissan’s lowering brand equity and diminishing dealer network has played the spoilsport for the model.

MG, Kia & Citroen are all now eyeing the segment. Creta volumes has been a benchmark and all would attempt to create a formidable option in the segment. Who will succeed and how; only time shall tell.

India’s ‘Omni’present Van makes the exit

It is over a month that Maruti Suzuki had announced the discontinuation of India’s most popular van since past 35 years! Launched in 1984; Omni was the second product to be launched from Maruti’s stable and was an immediate success.The first version of Omni had a 796 cc inline-three engine, same as the Maruti 800.

Sold simply as the Maruti Van, this was the second vehicle to be launched by Maruti Suzuki. It arrived one year after the 800, in 1984. The name was changed to “Omni” in 1988. It received a facelift in 1998, and further minor revisions in 2005, when improvements were made to the exterior and the interior, and new colours became available.

Omni’s multi-purpose usage (personal, people movement, load carrying, ambulance, etc) made it a popular choice among the Indian consumers. The Omni could be divided into two categories: the family version and the cargo version. The family version had two extra seats directly behind the front seating and facing away towards the rear of the van making it an eight seater. Older versions are modified by individual owners to add additional capacity this way. The cargo version is completely devoid of back seats. Both versions have sliding back doors and hatchbacks.

Even during the last phase of its production in India; Omni used to contribute >6% of Maruti Arena’s sales (without Nexa volumes). Omni averaged a sale of 7,236 units in FY19 and virtually had no competition apart from its sibling Eeco.

The demise of Omni; has given the entire baton of Van segment to Eeco. The result was seen in Apr’19 volumes when Eeco registered its all time highest sale of  10,254 units. Eeco volumes shot up 37% in Apr’19 v/s Apr’18. Eeco should now be the sole offering now in the van segment and can easily say the the ‘Omni’present van shall solely be missed henceforth.

Indian Car Sales Figures – April 2019

Modelwise Car Sales Figures for Apr’19 –

Top 25 Selling Cars of Apr’19 –

Segment Wise Sales Data – 

1. Entry Hatchback Segment:

2. Compact Hatchback Segment:

3.Premium Hatchback Segment:

4. Compact Sedan Segment:

5. Executive Sedan Segment:

6. Premium Sedan Segment:

7. Luxury Sedan Segment:

8. Compact SUV Segment:

9. Mid-SUV Segment:

10. Premium SUV Segment:

11. Lifestyle Offroader Segment:

12. MUV Segment:

13. Van Segment:

April 2019 Car Sales – Snapshot

The Passenger Vehicle sales saw a dip of -16.7% in Apr’19 v/s Apr’18 – This is the highest fall the Industry has seen in recent times. This is not a good sign for the first month of the fiscal year and depicts the tough time ahead for the industry. The main reason for the dip in sales are the political uncertainty and lower consumer sentiments. The slowing growth in Upcountry markets due to below-par Monsoon forecast has also been a deterrent for the overall growth. Decrease in OEM discounts for Apr’19, upcoming BS6 transition and no new model launches fueled the decline.

Let’s see how the OEMs fared in Apr’19 –

  • Only 1 OEM (Honda) reported a YoY growth in Apr’19! Rest all OEMs saw a decline in sales. Honda too saw a YoY growth owing to low base of Apr’18 (and Amaze was also not launched till then).
  • Nexa’s sole dependence on Baleno is now showing off and Nexa channel degrew by hefty -28%. Nexa performance led to the overall degrowth of -19.6% for Maruti Suzuki.
  • Hyundai fared better when compared to other mass market OEMs and degrew by -10%. However; it was able to gain a Market Share of 1.3% and its Apr’19 MS was 17.1%.
  • Mahindra too backed by XUV300 sales reduced the fall and degrew by -8%. It helped M&M gain a Market share of 0.8% in Apr’19.
  • Nissan registered the highest fall of -42.5% in Apr’19. The relentless decline in sales is worrisome from the Japanese brand and if this trend continuous Nissan may have to take serious steps to be viable. Even with new model addition (Kicks); Nissan has been unable to revive its condition in the Indian market.

Market Shares figures for Apr’19 –