Top 10 Selling Cars of September 2019

  • Dzire tops the chart and sold over 15.6k units in Sep’19. Alto followed close with sales of over 15k units.
  • Ertiga misses out in the Top 10 list and seems like the sales is now distributed with Nexa’s XL6.
  • 7 Maruti models and 3 Hyundai models enlist themselves in the Top 10 cars for Sep’19. It is high time that we see a non-Maruti / non-Hyundai in the list.

Brezza beats Venue to become the No.1 Compact SUV!

Maruti Suzuki has ensured that it is not going to allow Venue to easily take the best selling Compact SUV throne. While Maruti has aggressively promoted Brezza is Aug-Sep’19 by launching a scheme wherein the company was offering free warranty for a period of five years or 1 lakh km to its customers across the country. Maruti is also working on the next-gen Brezza which shall sport a petrol engine.

  • Venue volumes dropped in Sep’19 v/s Aug’19 and the model lost its top slot to erstwhile leader Brezza. However; Brezza volumes fell by a monumental -28% in Sep’19 v/s Sep’18!
  • Ecosport sustained pretty nicely and had the lowest degrowth amongst its peers. The model ranked 3rd and fared better than the likes of Nexon / XUV300.
  • Mahindra is swiftly losing volumes for the XUV300 and now the model sold lesser than Tata’s Nexon. XUV300 is primarily losing on pricing and shall be difficult for the model with eroding volumes.

Brezza also became the best selling SUV for Sep’19. The SUV sales (Compact + Mid) is shown here for reference –

Kia Seltos continues to be the No.1 selling Mid-SUV in Sep’19!

Kia had all guns blazing in Sep’19 as well and was able to sell over 7.7k units in Sep’19. It outsold its Hyundai sibling ‘Creta’ by over 1000 units and became the Best Selling Mid-SUV for Sep’19. Thanks to the new entrants in the segment (Seltos, Hector); the Mid-SUV segment grew a healthy 12% in Sep’19 v/s Sep’18! But unfortunately all other brands registered a YoY degrowth. Scorpio came third in the segment and also its degrowth was meager -9%. However; XUV500 degrew a hefty -43% and particularly suffered lost due to new competition. Tata’s Harrier continues to lose ground and was not able to gain much even with the ‘All Black’ variant.

H1 Market Share Analysis – Indian Auto Industry

  • H1 FY20 (Apr’19-Sep’19) v/s H1 FY19 (Apr’18-Sep’18) is considered in the aforementioned table for analysis
  • The Indian Auto Industry degrew by -23% and was led by the fall in sales of the market leader Maruti Suzuki. Maruti’s volumes fell by -27% in H1 FY20 v/s H1 FY19. Maruti also registered the highest Market Share drop! Maruti’s Market Share fell by -2.6%!
  • Maruti’s loss was Hyundai’s gain. Currently Hyundai is experiencing a all time high Market Share and a big share of the success is attributed to its biggest launch of the year ‘Venue’. Venue has sold 42,681 since launch and has contributed to 21% of Hyundai’s volume in past 5 months. Hyundai was able to reduce the degrowth and grew its market share by 2.6%.
  • Mahindra too took help of the new launch XUV300 to fight the adverse market situation and grew its Market Share by 1% in H1 FY20. It also established itself as a clear No.3 OEM by having a huge margin with the 4th ranked Toyota.
  • Toyota was able to place itself in the fourth spot clearly due to Glanza. Maruti sourced Glanza has sold 11,320 units in past 6 months and has contributed nearly to 18% of Toyota India’s volumes in H1 FY20.
  • Tata is now pushed to 5th rank in the OEM ranking table. Tata’s focus towards to retails and reducing dealer inventory has led to loss of volumes and Market Share. Tata has the second highest fall in Market Share (post Maruti) and almost 1.5% of its market share was eroded in H1Fy20.
  • Kia has made a strong entry and was able to gain market share of 1.1% with only 2 month volumes taken into consideration!

September 2019 Car Sales – Snapshot

September’19 was the onset of festive season and had two major festivals in the month. While Kerala celebrated Onam; Ganesha Chaturthi was celebrated in parts of the country. What we understand that the Retail Sales (sales from dealership to end customer) was better than Aug’19 and was a sigh of relief for the industry. However; Wholesale Figures (dispatches from OEM to dealerships) was still dismal and fell a hefty -22.9% in Sep’19 v/s Sep’18.

  • Maruti’s volumes fell by -27.1% vis-a-vis the industry drop of -22.9%. The Market Share too fell by -2.9% and was fueled by drop in Arena models.
  • Hyundai’s drop was lesser than the industry’s and thus it was able to gain 1.7% Market Share. Venue has been a critical addition in Hyundai’s portfolio and was a savior of sorts for this year.
  • Mahindra has made a big announcement by joining hands with Ford India. The JV will allow access to Ford India’s plants and also enable the companies to joint product development which could be specific to the local market. The combined Market Share (M&M + Ford) was 8.8% and the companies are planning big to elevate it.
  • Renault overtakes Kia in terms of volumes & market share. The launch of Triber has really helped Renault India to regain volumes in the sub-continent and the updated Kwid will strengthen the purpose.
  • Kia sold 7,754 units of Seltos in Sep’19 and the volumes are growing for the model in every passing month. Kia is also expanding its production capacity to near 10k volumes per month and with that it shall come in the leagues of Tata/Honda/Toyota.
  • MG has made some real progress in terms of increasing its production capacity. The offtake of Hector for Sep’19 was 2,608 units and it outsold all VW models combined!

Market Share figures for Sep’19 –