Top 10 Selling Cars of October 2019!

October 2019 had some major reshuffling in the Top 10 rankings –

    • Only 1 Hyundai model in the Top 10 list vis-a-vis the usual average of 3 models.
    • Kia makes it big in the Top 10 Slot and Seltos places itself as the 7th best selling car of Oct’19!
    • Maruti’s S-Presso crosses 10k mark in second month of its sale and ranked 8th.
    • Likes of Ertiga, Grand  i10, Venue & Creta are ousted from the list.



  • Dzire registers its highest sales in past 7 months and emerged as the best selling car of Oct’19! It missed 20k mark by a whisker and overtook the Sep’19 bestseller Alto by quite a margin.
  • Swift stood tall in second spot and sold over 19k units. The previous time Swift crossed the 19k mark was in Nov’18!
  • Alto was pushed to the third spot and sold 17,903 units in Oct’19. Alto still is leading over Dzire in this Financial year – However; the gap is closing down and with this pace Dzire may outsell Alto for the FY!
  • Baleno saw some positive momentum in the festive season and sold over 16k units. Post Glanza launch; Baleno’s numbers have definitely fallen down the average – Pl note that Baleno’s average sales in previous financial year was 17,694 units/mth!
  • i20 registered its HIGHEST monthly volumes since launch! It sold a staggering 14,683 units and ranked 5th in the best selling cars list.
  • Eeco is now a regular feature in the Top 10 selling cars and the van is compensating Omni’s volumes by an extent.
  • Brezza is slowly gaining hold on its volumes and for the second successive month overtakes Venue!

October 2019 Car Sales – Snapshot

October had 2 biggest festivals of the year – Dussehra & Diwali. It had to be a big month for the Auto Industry as majority of the purchases are skewed in this part of the year. And thankfully it was a positive month – the Industry grew 1.1% in Oct’19 v/s Oct’18 and we anticipate the retails were much more stronger as a lot of OEMs would have gone for Inventory Correction in the month. Almost over 2.84L cars were sold in Oct’19 and saw Maruti sales grow YoY after a very long interval. It was also a month for new launches to scale up their volumes (Seltos, Triber & Hector proved magical for their respective OEMs).


  • The Market Leader Maruti Suzuki led the industry growth and grew a nominal 2.3% in Oct’19 v/s Oct’18. Nexa sales however continues to see a downward trend and degrew -7% YoY! However; S-Presso has helped Maruti gain the growth path.
  • Hyundai’s volumes are rationalizing with Venue numbers averaging ~9k units. Also Creta facing stiff competition from Seltos has resulted in loss of numbers for the Korean major. Hyundai also experienced a dip in Market Share in Oct’19 v/s Oct’18.
  • While Mahindra reported a all time high Retails in Oct’19; the wholesales fell -21% YoY. It also saw the second highest Market Share drop with -1.7% fall.
  • Tata has seen tremendous drop in volumes this year and has directly reflected in its falling Market Share – The MS fall was the highest at -1.9% and Tata managed the 4th spot in the ranking table.
  • Kia makes a grand entry into the Top 5 and sold a spectacular 12,854 units of Seltos in Oct’19. What Kia has done is nothing short of magic – Selling over 12.8k units of a single model is nothing but an impossible feat. The extensive variant range seems to have worked for the Korean Entrant and the OEM has gained a whopping 4.5% Market Share in just 3rd month of its sales operation!
  • Renault topples Honda and placed itself in the 7th spot. Triber has gained acceptance and the New Kwid has supported too. Sustainability shall be the key for the French automaker and we hope they don’t lose focus mid way.
  • MG’s strategy has worked wonders for the Chinese giant. Right from pricing to upward supply; the numbers are going strong and is a reflection of increasing customer affinity towards the model.

Market Share figures for Oct’19 –

2019 Passenger Vehicles Market Analysis – YTD & Q3

Prolonged recession in passenger vehicle industry, started in later half of 2018 due to several headwinds, like, fuel price hike, interest rate hike, insurance price hike, election results uncertainty, has now turned for the worse, due to financial sector crisis and overall demand-consumption slowdown.

2019 by far, has been worst year for PV industry.

Compare to Q1 & Q2, Q3 usually remains a lean season owing to monsoon. But due to financial and lending sector crisis, Q3 2019 has been in terrible shape.

All the progress made by the industry since 2014 has been completely reversed, for now.





Manufacturers

Every other manufacturer is suffering due to downturn, including luxury car makers. Some have to undergo little less pain, due to new product launches lined up for launch in 2019.

Body style

  • MUV : has shown some growth in otherwise struggling market condition
  • SUV : off- late it is also struggling
  • Hatchback : worse than industry
  • Sedan : unarguably in worse situation

MUV Segment is still growing

Volume change over 2018

  • Bigger, next-gen Eritga, with more powerful engine, has a very strong value proposition
  • What is also helping Ertiga and XL6, is clever price positioning in sedan’s territory





Is BS6 anxiety leading to slow down?

BS6 emission norms will come into effect from 1st April 2020, post that manufacturers cannot produce or sell BS4 compliant cars in India.

This also led to anxiety among the potential buyers, as what will happen if they buy BS4 cars now, and, Government or Judicial body, through another regulation may ban the usage in, say, next 10 or 15 years. This might have led them to defer their purchase decision.

Though some also consider this as a major factor of slowdown.

However, reality looks little different though. New entrant – MG, still has BS4 cars on sale in India as per media report.

Source : Autocar 4th Jul 2019 12:50 pm

https://www.autocarindia.com/car-news/bs6-compliant-mg-hector-to-be-introduced-in-january-2020-413320

Despite having BS4 engine, every month, MG is able to sell more Hectors. It is largely due to very aggressive pricing, making it a great value for money offering. So new entrant instead of expanding the segment size, has eaten into competitor’s pie.

Moreover, post BS6 implementation, every manufacturer will raise the price due to additional hardware, software and development cost of BS6 engine. Due to price elasticity of demand, it will adversely impact the growth, further.



Real reason

Indian economy is largely struggling with overall consumption-demand slowdown. This is clearly reflecting in quarterly GDP growth rate, which has nosedived since Q2 2018. Below illustration shows how PV growth rate follows the cues from GDP growth rate.

Amidst a slowdown in economy, consumers are spending on need-based purchase and are mostly holding back on discretionary spending. New car purchase (depreciating-asset) being a discretionary spend, is suffering too. In challenging economy, need-based car buyers may also head to used-car market, for right bargain.

Given the current state of manufacturing sector, Q3 GDP growth data will not be that good either. Recent Corporate tax rate cut may help companies to grow their bottom-line (profit) but may not help much with top-line (revenue).

Excess profitability may not restart investment cycle because there is less demand. Fiscal stimulus on supply side may not revitalize demand cycle.

What is more worrying, is India losing its status of fast growing major economy. Global factors and trade-war has impacted many other global economies, but Indian economy is facing worse, than one can imagine.

Data Source: https://tradingeconomics.com/ (04.09.2019)

India growth story was, and has always been about the growing middle class and the consumption. To put it in right perspective, it is always about reaching to China’s per capita income level, as India and China have similar population size.

(The article is written by Rohan Rishi. You can connect with him at emailrohanrishi@gmail.com)








Spyshots – Okinawa Lite Electric Scooter

The Gurugram-based Okinawa Electric has a technical collaboration with a Japanese firm for technology. Hence, the name. The company had recently announced that they have a new electric motorcycle in the pipeline. We have seen the Okinawa lite in real and the scooter is expected to have a detachable Li-ion battery and the range will be 150km. The top speed of the bike will be 100kmph. Fast charging will be supported by this motorcycle.



Front Design

Headlamp somewhat looks like double beam reflector LEDs. No halogen bulb visible in reflectors. White U shape around the projector light could be DRL.

Digital Instrument Cluster

Low / High / Exceed riding modes. Dash has digital speedometer and one more smaller space for numbers. could be range and/or odo/trip.

Push Button Ignition Start Stop

Could have remote handle lock and also keyless go.





Rear Design

Alarm not that loud lasted only a 4- 5 seconds when we moved the handle bar to see if it’s locked or not. Rear indicators perhaps inside the main light cluster wrapped in cling wrap. Mirror mounts on handlebar ends.

Side Profile

Tire Profile

Very compact in dimensions. 10-inch tires both end. Alloys front and hub-mounted motor rear.