In Apr’19, XUV300 overtakes Nexon for the first time since launch!

Compact SUV was one of the few segment to post a YoY growth in Apr’19. A large factor of this growth was contributed by the new baby in the segment – Mahindra XUV300. Compact SUV segment grew 5.4% in Apr’19 v/s Apr’18. XUV300 has been faring well since launch and 4,200 units were shipped in Apr’19 – It helped the model occupy the second slot in the ranking table overtaking Tata’s Nexon for the first time since launch. Brezza on the other hand dominated the segment and contributed to over 45% of the segment’s volumes. It is surprising to see how Brezza achieves this kind of volume without Petrol variant availability.

The segment volumes are surely bound to increase with the launch of Hyundai’s Venue. While Hyundai shall be planning to give tough competition to Brezza; it shall be interesting to see on how the model shall cannibalize Creta volumes too.

Toyota Glanza Hatched! And 360 units shipped in April 2019

Premium Hatchback Segment has been a tricky segment for all OEMs. While the volumes from the segment is substantial; only Maruti (Nexa) & Hyundai have been able to crack it. The likes of VW & Honda are struggling to make a visible impact here. Hence when Toyota planned to enter the segment; it did the easiest thing – rebadge the bestseller and sell it from their showrooms. While the deliveries are yet to start and the price hasn’t been announced yet; we are thoroughly disappointed by Toyota for its lame attempt to change nothing but the badge! The images surfaced online clearly shows that there are no significant changes either on the exteriors nor the interiors.

Indian consumers are extremely mature now and just a badge change won’t serve the purpose. The statistics clearly shows that when other OEMs tried re-badging; it wasn’t successful in the Indian market. The most apt examples are the –

  1. VW Vento / Skoda Rapid – Rapid has always been the clear winner owing to the lower price. Even in Apr’19; Rapid sold over twice the number of Vento’s (Rapid: 721 units & Vento: 337 units)
  2. Nissan Terrano / Renault Duster – Duster sold over 12 times that of Terrano in Apr’19. Terrano costs more and doesn’t offer any notable value compared to Duster.

It should be a disaster if Toyota attempts to price Glanza over Baleno. Let us see how Toyota plans to launch and execute its Premium Hatch offering. Also it’d be interesting to see the response for the Indian consumers.

Mid-SUV Segment is the most sought after segment in 2019!

Yes! While 2 products have already been launched in the segment in 2019; many more cars are scheduled to be launched. The cars which have launched in the segment since Jan’19 are –

  • Tata Harrier : Launched on 23rd Jan’19
  • Nissan Kicks : Launched on 22nd Jan’19

Both Harrier & Kicks have been eagerly awaited since the announcement was done by their respective OEMs. Both the models had a vital role to play for ensuring their OEMs growth in this year. Unfortunately as per our assessment both the models had a slow start and we were expecting much better sales. Although Harrier has sold consistently more numbers than its counterparts XUV500 & Compass; the sales should have been >3k units to realize the hype it had created. We anticipate that Tata should slowly build on the model and increase the sales in coming months. On Nissan’s front; it should be disappointing that Kicks couldn’t even cross 1k units/month while the segment best seller is easily crossing 10k units/mth. Kicks in particular isn’t a bad car (neither is Captur); but Nissan’s lowering brand equity and diminishing dealer network has played the spoilsport for the model.

MG, Kia & Citroen are all now eyeing the segment. Creta volumes has been a benchmark and all would attempt to create a formidable option in the segment. Who will succeed and how; only time shall tell.

India’s ‘Omni’present Van makes the exit

It is over a month that Maruti Suzuki had announced the discontinuation of India’s most popular van since past 35 years! Launched in 1984; Omni was the second product to be launched from Maruti’s stable and was an immediate success.The first version of Omni had a 796 cc inline-three engine, same as the Maruti 800.

Sold simply as the Maruti Van, this was the second vehicle to be launched by Maruti Suzuki. It arrived one year after the 800, in 1984. The name was changed to “Omni” in 1988. It received a facelift in 1998, and further minor revisions in 2005, when improvements were made to the exterior and the interior, and new colours became available.

Omni’s multi-purpose usage (personal, people movement, load carrying, ambulance, etc) made it a popular choice among the Indian consumers. The Omni could be divided into two categories: the family version and the cargo version. The family version had two extra seats directly behind the front seating and facing away towards the rear of the van making it an eight seater. Older versions are modified by individual owners to add additional capacity this way. The cargo version is completely devoid of back seats. Both versions have sliding back doors and hatchbacks.

Even during the last phase of its production in India; Omni used to contribute >6% of Maruti Arena’s sales (without Nexa volumes). Omni averaged a sale of 7,236 units in FY19 and virtually had no competition apart from its sibling Eeco.

The demise of Omni; has given the entire baton of Van segment to Eeco. The result was seen in Apr’19 volumes when Eeco registered its all time highest sale of  10,254 units. Eeco volumes shot up 37% in Apr’19 v/s Apr’18. Eeco should now be the sole offering now in the van segment and can easily say the the ‘Omni’present van shall solely be missed henceforth.