Product Feature : Maruti Ignis

With this feature, we will start covering all New Product Launches by highlighting the product offering in detail.


The Suzuki Ignis internationally is a subcompact car that was produced by Suzuki between 2000 and 2008, replacing the Suzuki Cultus, and subsequently as a small crossover from 2016. The first gen Ignis looked something like this –


The Ignis version launched in India was codenamed as FF21S and was initially shown as a concept in Geneva Motorshow on 3rd Mar’15 by the name iM-4. However, the production version was launched in Japan a year back itself (on 21 Jan’16). The Indian spec Ignis has got the same engine like the Swift, however the body weight of the Ignis is lesser. This is due to the use of an all new platform. The company has confirmed that it is a modular platform and more engines shall be made on it. There will be other new vehicles that will be made on this platform.

Suzuki has developed the Ignis by taking inspiration from a lot of its existing/previous models. See the Trivia here:





Maruti is terming the Ignis as a Premium Urban Compact Vehicle. To be honest, the first vehicle to explore this category (ultra compact SUV hatchback) was the Mahindra’s KUV. Seeing Indian love for the SUV design; Maruti thought of leveraging the space with Ignis. KUV100 has got decent response in the Indian market and has sold over 40k units in past 1 year (avg of 3346/month). We are sure Ignis should easily register twice the sales of that of KUV’s.

Ignis has been launched in 1.2L Petrol MT/AMT & 1.3L Diesel MT/AMT variant in India. It will be sold through Nexa Dealership Network in India. The petrol variant of the vehicle has been introduced at an ex-showroom price (New Delhi) of Rs 4.59 lakh and the diesel variant from Rs 6.39 lakh onwards. The other category — automated manual transmission — for the petrol powered model starts at a price of Rs 5.74 lakh while the diesel fuelled car comes with at a starting price tage of Rs 6.94 lakh. Price Table:


Fuel Efficiency Figures:


Tech Specs:


Exterior Highlights:


Also Include –

  • Body Colored Door Handles
  • Body Colored ORVMs
  • Antenna

Interiors, Comfort & Convenience Highlights:


Also include –

  • Air Conditioner with Heater
  • Cup Holder/Bottle Holder
  • 12 V Accessory Socket
  • Tilt Steering
  • Front Power Windows
  • Auto Down Driver Power Window
  • Foot Rest

Safety Highlights:


Also include –

  • ISOFIX Child Seat Anchorages
  • Seat Belt Pre-tensioners with Force Limiters
  • Pedestrian Protection

Color Lineup:

Total 6 Exterior Colors, 3 Dual Exterior Colors & 3 Interior Color Combination in Lineup

Indian Car Sales Figures – December 2016



  • Chevrolet’s Enjoy crosses 1,000 for the second time in this year. It also overtook the breadwinners (Tavera & Beat) for Chevy. The rationalization of price for this model has worked well and the result is visible. (PS: We suspect majority of the Enjoy’s being sold in Taxis as well)
  • Fiat is yet again clueless on its strategy and is finding it extremely hard to sustain whatever volumes it’s currently doing. Recently they have announced a revision on the prices of Punto Evo & Linea – While both the products will offer attractive price proposition; consumer acceptance will still remain a challenge.
  • Ford’s Aspire did the highest numbers in Dec’16 in this calendar year! But Ecosport’s dip is beyond understanding. Also Endeavor posted its all-time highest sales. Quite a confusing month from Ford!
  • BRV’s volume jumped 4 times in Dec’16 compared to Nov’16. Honda had announced offers upto Rs.1 Lakh on the BRV in Dec’16 – we expect the deal saved the day for Honda. Amaze has started doing well for the Japanese car maker and overtook City’s volumes in Dec’16. However, with the updated City in pipeline we foresee the marquee to jump back to dominance in coming months.
  • Nissan still doesn’t seem ‘redi’ for the Indian market. While Kwid is working wonders for Renault, its cousin Redi-GO seems to be failing.
  • Tata is now doing good with Zest & Tiago. But, the volume sellers – Indica and Indigo have scaled down significantly. Tata’s need to realize that all cylinder’s have to fire to extract best performance (i.e. all models have to do good numbers).

A look at Top 25 selling brands –


11 out of Top 25 belong from Maruti+Nexa –


December 2016 Car Sales – Snapshot

Highlights –

  • Industry de-grew by 1.5%. December generally a good month for Automobile OEMs; this time couldn’t perform as per expectations. 2 main reasons to be attributed for this – Mr. Modi & Maruti. While the market is still reeling under ‘Demonitization’ effect; Maruti’s drop defined the industry degrowth as well. Hyundai’s YoY performance was similar to that of Maruti as well (-4.3%).
  • Luxury Brands are under ‘tremendous pressure‘. The segment has literally taken a beating – First with the TCS (Tax Collected from Source) and now government’s policy of scrutinizing every luxury car purchase (after demonitization). The buyers in the segment are literally scared to finalize their purchase. Otherwise, December used to be a blockbuster month for luxury cars (as discounts are the highest in this segment in this month).
  • Even with a YoY growth of over 34%; Tata could rank only 6th in the Top OEM table. Mahindra, Toyota & Renault are strongly holding onto their fort and only Hexa can push the Indian OEM back into the Top 3 in Jan’17!


Indian 2 Wheeler Sales Figures – Nov 2016

Nov’16 was nothing but disastrous for the 2-wheeler Industry. ‘Demon’itization impact on the business was catastrophic and the Big 2 (Hero & Honda) degrew respectively.

PS: Mahindra 2 Wheelers witnessed a massive 90% degrowth. The company is currently clueless on what steps to be taken to revive sales. Though the acquisition of BSA & Jawa motorcycles has raised a lot of expectation from the Indian OEM; it will be an extremely time consuming process. We’ll have to wait and see how the Mahindra dealers will survive the tide ahead.

OEM-wise sales data

Model-wise Sales Statistics:


Top 25 Two Wheelers for Nov 2016 –


2 TVS offerings in the Top 5 stable! Indeed a good time for the Chennai based Two Wheeler manufacturer.

State-wise 2 Wheeler Sales Statistics – India

Similar to Region-wise sales data which was published previously for cars (link); find here the 2 wheeler sales data. Much to our surprise; we saw significant variance in the state statistics of 2 wheeler sales when compared to cars.


  • The 2 wheeler Industry had a double digit growth of 10% in the first half of the Financial Year 2016-17. 2 wheeler sales is poised to cross 1 crore units this FY!
  • West emerged as the Top Zone and contributed to over 30% of the national sales volume. It also grew by 30% in the second quarter.
  • South was close and lost out to West in the second quarter. Tamil Nadu emerged to be the biggest market in South Zone.
  • North saw a dip in overall volumes in Q2 and stood 3rd in overall Zone-wise ranking.

A look at %Contribution to the State’s numbers and Country’s volume –


Take a look at the Rank of these states basis H1 sales statistics (4wh sales rank also mentioned for comparison) –