Global Car Sales Analysis – 2017

Global Auto Industry is growing at steady rate since 2010. With buyer’s preference shifting to SUV, automakers are getting more and more innovative with their products. Let us have a look at the bestselling vehicles across the globe for the first eight months of 2017 (Jan 2017 to Aug 2017).

Top 50 Best sellers

Top 10-Manufacturers of 100 Best Selling Vehicles Globally

Ford seems to be having most successful product portfolio here, dominated by SUV. Ford F-Series, a pick-up, is America’s bestselling vehicle, surprisingly a pick-up and a best seller. Well Americans love their pick-ups! Toyota has very balanced portfolio and wider global coverage, with Corolla being the bestseller globally. Despite diesel gate scandal, VW continues to maintain a steady lead in the list. Success emanates from hatchback led grip in Europe and sedan’s success in China. New design language since 2008 has catapulted Hyundai’s products in global favorites, with Tucson and Elantra being in top 10 in 2016. With 5 of Jeep’s product in top 100 list, one can surely learn that having SUV in portfolio is sure footed success mantra.

Country-Wise-Manufacturer of 100 Best Selling Vehicles Globally

Though Japan and Germany lost the Second World War as villains, now they have conquered the world of automobile and how! I am pretty sure their third partner Italy would appear in the conquering list when it comes to the supercar arena. These countries were defeated, destroyed to rubble and were devoid of resources in post war period. Still with great minds they have in their country, has made them to conquer the world with technology and resurrected giants like Toyota, Honda, VW and likes. Have you ever wondered that we have our independence, freedom and control on our resources since 70 years, still we don’t have such feat. One can always argue that Tata owns marque like JLR, but owning is different from making, for example Chinese car company – Geely, they too own safety obsessed marque Volvo, and they sell blatant copy of Rolls Royce in China! Speaking of China their products are not exported much outside the country and right now the number of product in this list is virtue of China being largest producer and consumer at the same time. America is home of Pick-up, SUV and muscle cars. Their products are more powerful, simple and cheap and Americans love to keep on changing them like a razor blade cartridge. Korean manufacturer, Hyundai and Kia, have really transformed themselves in past two decades and gained huge acceptance worldwide and that’s a feat. Wondering why Romania is in this list, it is because of Dacia which is owned by Renault, it’s the same car company which has conceived Logan and Duster, sold in our country under the Renault brand umbrella. France is anchored by Renault and Peugeot. Ironically the UK which actually won the Second World War is missing in the list.

Body Type Analysis

SUV – Flavor of the season

  • Close to 40% models are SUV!
  • New fondness for compact SUV – Top 10 list is dominated by 5 seater and more of a softroader
  • Ford & Jeep each having 5 models in top 100

Sedan

  • Toyota Corolla is bestselling vehicle in the history and still holds #1 position
  • Volume wise sedan and SUV are neck and neck
  • VW having 3 in top 10 because of China connection

Hatchback

  • Despite being relatively inexpensive, 13 is too low of a number for hatchback!
  • VW accounts for 30% of hatchback sales in top 100 ranking
  • Europe is anchorage for hatchback

Pick Up – American love

  • 6 models in list of 100 is not a surprise, but for pickup it is!
  • Ford F Series, Chevrolet Silverado and Ram Pick-Up are bestselling “vehicle” in USA for years!
  • For reference its contribution to global 100 rankers is 9% slightly less than hatchback in terms of volume!

MPV – Chinese love

  • Only two Chinese MPV in the list of 100!
  • As Americans love their pickup, Chinese find practicality in MPV

 Luxury Cars Sales – 

How 100 Global Bestselling Vehicles Performing in India?

Past – Vehicle which got discontinued in India but still Bestseller Globally

Hyundai Sonata

It kick started a segment where it never was able to make its value realized against the competition. Re launched in 2005 and 2011 with reasonable pricing, but no success at all. Not all global bestseller do well in India.

Wuling  Hongguang

Chinese bestseller! In India it was launched as Chevrolet Enjoy. Chinese cars really don’t go very well with Indian buyers who are used to Japanese quality and pricing since quite a long time.

Ford Fiesta

Older generation of Fiesta was launched in India in 2005 and was quite successful. Later when newer generation was launched in 2011, older was rechristened and sold with classic prefix. 2005 generation was developed in Australia for emerging market. It struck a chord instantly with Indian buyers because of engine under the hood and balanced ride and handling characteristics.  1.4L diesel engine was a gem, having excellent fuel economy. No wonder 85% cars sold in India were diesel, despite being slightly cramped in comparison. Newer generation just bombed due to overambitious pricing, lack of space at the back and a design which did not catch buyers fancy. Numbers has been so bad that Ford has to pull it out even before product’s normal lifecycle end, which in India is around 6 years from launch including mid-life update around 3 years.

Hyundai Santa Fe

Recently got discontinued. Overpriced perception took a toll on its numbers.

Honda Civic, Volkswagen Jetta, Chevrolet Cruze

Refer to my older article which talks about the entire segment (http://www.autopunditz.com/autopedia/mahindra-xuv-500-cheetah-that-killed-a-segment)

Present

Hatchback

Alto got its global 100 ranking because of Indian connection, second being i20. Since launch, i20 has been real money spinner for Hyundai in India. No surprise as its sales is as good as younger sibling i10. Honda Fit in India is known as Jazz, was not able to make much mark in the segment but in its new avatar as WRV, its getting much needed respectable figures. Polo is now too old in India, new generation already launched in Brazil let us see when we will get the new one. Usually global manufacturer take their own sweet time for launching global product in India.

Sedan

Except City all are struggling for numbers. Some really had good run in the past but not now. In India SUV in respective price range are killing the sedans. This phenomena is catching up fast since the introduction of concept called compact SUV, or as what I comprehend – pseudo SUV. Nissan Versa is called Sunny in India, space at the back is simply great, but looks is certainly uninspiring, hence poor show.

SUV

Compass, Ecosport and Creta are boy wonder for respective manufacturer. For others, they don’t stand a chance in India due to their (over-) price (-d) tag.

Future – Cars which May Come to India

Honda HR-V

Biggest question is will Honda be able to slot it in between BRV and CRV? Can it bring numbers for Honda what others have failed to? All I have is dramatized questions, but no answers!

Peugeot

Sometime back, Indian media has reported that Peugeot has planned an investment around ₹ 4000 crore  to set up a plant in India in partnership with C K Birla Group. They even bought Ambassador Car Brand name from defunct Hindustan Motors. Would 208 and 2008 ever touch our shores? Plans are still in air!

Kia

Kia is working on new manufacturing plant in Andhra Pradesh. Product portfolio is still not announced yet, so could we see their global bestseller Rio, Sorento and Sportage in India. Only time will tell.

Jeep Renegade

Being tested extensively in India, may get launched sometime in 2018. Likely to be positioned below Compass, competing against likes of Brezza.

Renault Captur

Soon to be launched in India. But we are not getting the bestseller which shares its underpinnings with Clio. What we are essentially getting is Duster in fancy frock which is on sale in Russia. Renault wants to keep cost low for emerging markets,  thus selling old platforms with new body styling. Same thing they did with Datsun, by introducing older Nissan Micra platform as Go and Go+.

Toyota Yaris (Hatchback) & Vios (Sedan)

India should have got these way back in 2011, instead what we got was bland Etios and its derivative-Liva. Toyota decided to compete against Renault Logan (Now Mahindra Verito) rather than segment Leader Honda City. Etios design too was inspired from Logan. Take a Logan, round all its edges and you have bland tasting Etios! But cost-cutting inspiration came from Tata Nano, it has a single front windshield wiper and dreary looking instrument cluster placed unconventionally in the middle of dashboard. Hopefully Toyota is serious this time with competent Yaris and Vios.

Mitsubishi Outlander

Mitsubishi is well known in India for its macho SUV – Pajero. So what they were thinking when they launched petrol guzzling soft roader with not so mean SUV image. Certainly it reflected on its performance. There is a news that it could be reintroduced.

Nissan X Trail

Sometime back Nissan has showcased hybrid X Trail to Indian Media. No launch dates announced so far. They are already struggling with poor portfolio performance. Moreover, Indian Government’s policy flip-flop is not very encouraging for automakers long term drivetrain planning.

Data Source : http://focus2move.com/world-best-selling-car/

(The article is written by the Newest Pundit on the team – Rohan Rishi. You can connect with him at emailrohanrishi@gmail.com)

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Car Sales Projection for 2015

The Indian Auto Industry is estimated to grow by over 7% this Calender Year. While we’ll present the actual sales data for 2015 in Jan’16; do find our predictions we estimate for this CY OEM-wise here. The overall industry size is touted to cross 27 lakh units this year (~27.3 lakhs including luxury segment). The highlights of our analysis is:

  • -The growth in passenger cars would be primarily fueled by the Top 3 OEM’s – namely Maruti, Hyundai and Honda. 
  • -Hyundai will emerge as the OEM with the highest growth this CY. Hyundai’s entry into SUV space (through Creta) has proved to be the catalyst to this growth.
  • -Maruti will maintain its dominance by a huge margin and would end at a Market Share of over 48%. The introduction of Nexa models has proven to be positive and we foresee stronger performance ahead. 
  • -The state of affairs at the Top 3 losers (GM, Fiat and Nissan) looks worrisome. These OEM’s will have to do something radical in CY16 to avoid further slump. We have already presented our recommendations for GM here
  • -VW to have a tougher time in next CY – can the German auto major avoid the downfall? Only time will tell. 
  • -Mahindra did gain some ground with TUV 300, however the overall sales haven’t been encoraging for this Indian MNC. With KUV100, the tables can turn very soon and put the OEM back to No.3!

Bike Taxi: The next commuter/transportation revolution in India?

Prologue: I landed at Bangalore airport and had an urgent meeting at Hosur Road scheduled in next 2 hours. And I get to experience the infamous Bangalore traffic and arrived at the meeting venue only after 3 hours (all thanks to major traffic junctions such as Hebbal, Manyata Tech Park, KR Puram, Marathalli, Silk Board etc). I lose a major deal and the effort of my visit to Bangalore was nullified. 

The above situation is not only a reality for Bangalore, but for almost all metropolitan cities in India. While the taxi hailing apps have found tremendous acceptance, a gap is yet to be filled. Even though cabs provide the luxury of being chauffer driven and carrying luggage around; time is something that it can’t substitute.As a resident of Bangalore, I can very confidently say that ‘Two wheelers are the fastest mode of transportation in the city’. The age of Bikes being used as commercial taxi is now here. There is definitely a latent need and has yet to be realized by service providers in the sub-continent.  
Bikes as Taxis are already well-accepted in Goa (driven by men called pilots) and many developing countries worldwide. Its extensive usage has been seen in highly congested cities like Jakarta in Indonesia and in many cities of Japan and Vietnam. Find here the terminologies used for bike taxis in various parts of world:
Terminology for Bike Taxis worldwide
Indonesia can be cited as the most suitable where bike taxis have flourished and start-ups providing the service have grown multifold. The best example for flourishing bike taxi startup can be Go-Jek and GrabBike. Both combined already have over 80,000 registered bike taxi riders in South East Asia! 
Bike Taxis seen at a junction in Bangkok (identified by Orange Vests worn by the drivers)
Image Source- Scooters Bangkok Nana by Khaosaming
Why Bike Taxi can work in India – 
  • Time-saver : Yes, Time is one of the most important factor in today’s transportation!
  • Last mile connectivity: There is no place that can’t be reached in a 2-wheeler. 
  • Chauffer-driven Bike: Can save you from the hassles of riding in strenuous traffic conditions.
  • Pocket Friendly: Obviously, the critical factor and let’s see the comparison with a traditional 4-wheeler taxi –
One would save over Rs.130 on a 10km travel in a Bike Taxi vis-a-vis a cab ride. PS: The Bike Taxi fares are calculated using the fares announced by recently formed Indian startup named Baxi. While similar startups are seeded in Delhi/NCR, the current Motor Vehicles Act is not encouraging similar businesses at other cities. With minor amendments in the Act, we expect the trend to catch the fancy of the Indian traveler and predict multi-fold growth in the acceptance of service. 
Challenges for Bike Taxi in India:
  • Motor Vehicle Act: Lack of licensing pushed companies such as “Bikees” and “HeyTaxi” to reconsider their business operations.
  • Safety Concern: The biggest challenge to the passengers will be safety considering Indian road/driving conditions are not favorable to bikers and exposure to rains/sunlight/wind is also there. (However, in developed nations, safety measures such as mandatory helmets, airbag vests, etc are being used for pillion riders.)
  • 3-wheelers / Autos: Auto Rickshaws already claim to provide the benefits of low-cost transportation and seems to be a safer alternative to bikes. 
Current Players in the market –
Source: ET
We at Management Punditz think that Baxi and M-Taxi have taken steps in the right direction and expect radical evolution in the way people would commute in Bike Taxis. Will they be as disruptive as Olas and Ubers? – only time will tell. 

Indian Car Sales Figures – November 2015

November 2015 Sales Figures – Pan India

November was quite an interesting month for the Automobile Industry. While the biggies (Maruti, Hyundai, M&M etc) posted growth, Toyota, Tata, Honda, VW and Fiat experienced a drop. However, the industry grew to ~11% in Nov’15 compared to Nov’14.

  • – Maruti proved again why it is the Big Daddy of the Indian Automotive Space. It has put everything to shape up the new Channel – Nexa. While Nexa experienced initial struggle in building equity through S-Cross; Baleno has made a significant impact by jumping to the 7th best selling car in India! However, the Numero Uno car maker couldn’t sustain Swift’s volumes and the cannibalization seemed inevitable. 
  • – Alto again pipped Dzire to stand on top of the table. The entry hatch segment as a whole has proved to be interesting. While Alto continues its dominance; Eon and Kwid are performing equally impressive as well. The baby Renault (Kwid) has set a new benchmark in the segment and has renewed the Indian consumers interest in the segment which was slowly losing steam. Hyundai’s approach is also appreciable – all efforts aligned by the Korean major to avoid losing Eon numbers to Kwid.
  • – While Baleno was raking the moolah, Grand i10 did the impossible (or was it?) – It overtook the segment leader by a margin (>1000 units!). Hyundai Grand i10 exceeded Swift’s volumes for the first time since its launch! Also interesting to see i20 volumes being untouched even with Baleno’s success.  
  • – Mahindra is trying to jump into shape through TUV. The picture seems positive as of now – M&M places itself 3rd in the OEM table. However, the sales of mentioned brands is a big question mark – Quanto (2), Rexton (4), Vibe (47) and Verito (174). 
  • Honda’s sales statistics again startles us – Jazz volumes lower than Amaze? The premium hatchback space has seen a turnaround – but Jazz numbers indicate that it is slowly losing steam? Also worrisome for Honda is Mobilio’s volumes – 89% de-growth! (as a matter of fact, Mobilio’s numbers has been lower than Lodgy as well).
  • Ford – The only product in the portfolio which had a month-on-month growth was Ecosport! The newbies (Aspire and Figo) are already struggling to provide steady volumes. 
  • It is saddening to see Tata’s most capable product – Zest’s decline in numbers. We otherwise have tremendous expectations from Zica – will this pull Tata out of the debacle?
We also share our concerns with the recent Chennai flood. Not only the Detroit of India has seen irrevocable damages in the past few days, the Automotive Manufacturing Plants in the area will take quite some time to recover. We pray for speedy recovery of the city and also salute the spirit of Chennai in these tough times. 
A look at the Top 25 selling cars –