The Indian Auto Industry registered a sales of over 2.35 Lakh units in Dec’17, which was almost 5% higher than the same period last year (Dec’16). Dec’17 was the last month of the calendar year and hence offtake data is not the right measure to assess the sales, because the actual sales would have been much higher. This is the dealer offtake figures and generally the offtake is usually low as year-change is expected on these models. Hence when compared to Nov’17, the Dec’17 sales degrew by 13%! In terms of retails, it was a blockbuster month. We Indians love discounts and Dec’17 is the month where deal seekers finalize their purchases seeing higher bang for their buck. All OEMs had the best offers running on their models (Ex: One could have almost availed a lakh rupee discount on Grand i10 in Dec’17!). Such huge offers were common across brands – And expect the same to continue this month as the dealers would still be carrying some 2017 stocks with them.
Let’s look at the modelwise analysis here:
Top 25 selling models of December 2017 –
This month we tried to innovate we present the sales figures and hence the segment wise analysis have already been shared in the earlier posts. Do share your opinion if you found it useful.
Also would want to leave a clue regarding our next article here –