Last FY (Apr’15-Mar’16), passenger vehicle sales in India registered a stellar growth of 7.87% – reportedly highest in past 5 years! The growth was undoubtedly fueled by new launches (say Creta, Kwid, Baleno, TUV300, Jazz, KUV100, etc). Let’s compare the performance of OEM’s if the new launches were not there –
- In the above chart, Maruti yet again proves why it has remained the market leader for decades now in the sub-continent. It has been able to register a 5.2% growth even if the Nexa (S-Cross & Baleno) and Brezza volumes are taken away. This year Maruti also neared its all-time highest Market Share and closed at 47% MS. The Market Share increase in this tough business scenario has just been appreciable and their focus on their entire portfolio has been the key. A look at the leader’s game :
- Hyundai had a tremendous year as well – while Grand i10, Elite i20 broke new records in sales, Creta was able to set higher benchmarks in Premium-SUV category this Financial Year.
- FY15 was pretty tough for Mahindra and had moved M&M to the forth spot; however M&M turned the table in FY16 and was able to successfully launch 3 new products this FY – TUV 300, KUV100 & Nuvosport. But the concern area remains on the dependency on the new models. Without the new launched, Mahindra would experienced a fall of 11.4% in sales!
- The story for Honda remains similar to Mahindra, and the Japanese MNC was able to sustain volumes only due to the New Jazz! If we take out Jazz numbers; Honda would have de-grew 20.3% YoY!
- One Product Wonders played the game for Ford & Renault. Kwid and Aspire helped the respective OEMs to grow or else they would have been in a tough position in the Indian market.
Model-wise Figures for Mar’16 –
- Brezza shipments were initiated last month and in the first month itself, it overtook Ecosport and TUV300’s numbers. Maruti has near to 1800 sales outlets – so just only 1 Brezza to each outlet would have helped Brezza garner 1800 shipments! As on date Maruti has received 40,000 bookings for Brezza (near to 22 bookings/outlet). Considering the initial response, we see the Compact-SUV to be the next big thing this year!
- Mahindra did the makeover to Quanto and termed it Nuvosport (find any resemblance to the name Ecosport?). Around 1299 Nuvosport’s were dispatched in the first month and the SUV was launched on 4th April. Can it fight the mighty Ecosport & Brezza (also the sibling TUV300)?
- Renault’s Kwid could make a grand entry in Top 5 with sales of 9743 units. It is also the highest ever a Renault car has been placed in the list of best-selling cars for the month. Nearly two-thirds of Renault’s total current sales currently come from the Kwid.
- Celerio, New Endeavour and Camry grew notably in Mar’16 vis-a-vis Mar’15. While the diesel option is working wonders for Celerio, the New Endeavour has become the real competition to the mighty Fortuner (which incidentally degrew 71%)!
- Tiago numbers were Zero. We wonder how.