- The ‘Nano Shining’ story has taken aback.Tata’s would have never expected this downfall. They need to sell atleast 5500 Nanos/month to achieve break-even. Safety issues in the car has taken a huge toll on its sales. They gotta bounce back soon or else it’ll be too late.
- Even Figo sales have reduced a bit. With the introduction of new i10 and the launch of Etios Liva on cards early next year, Ford got to revamp their campaign in sustaining their success with Figo. Figo can script Ford’s glory in Indian market.
- Totyota’s Fortuner still continues to rule the premium SUV space. Toyota has given birth to a winner in this space. Fortuner still has a huge waiting period and I don’t see Santa Fe creating a dent in this segment.
- Civic sales have jumped back, but still lags behind Toyota Corolla. The Diesel rocket – Cruze still impresses us with its numbers. Laura faces stiff competition, but however does average numbers.
- Innova has done pretty well. It proves again that Quality wins over Price. Xylo still has to fight hard to threaten Innova’s leadership in MUV space.
- Hyundai themselves wouldn’t have been expecting the amazing response they are getting for i20. Time and again i20 is showing consistent performance and has proved that Indians are ready to pay a premium for a stylish yet spacious hatchback. In short, we Indians are Conservative yet RATIONAL !!
- But, the winner of the competition is our very own ALTO. This old war horse still proves to be the match winner for Maruti. And the all new K10 have provided sufficient support to the older sibling.
- Scorpio sales still remains consistent over time and has been a performer for Mahindra. The same applies for Bolero.
- Although its early to say about Aria; but I still believe that the Tata’s Cross-over concept wouldn’t find many buyers
Today morning was full of surprises for Times of India readers in Delhi, Mumbai, Bengaluru and Pune. It wasn’t due to any shocking news but a well thought and deliberated advertisement!!! And whats the return of this huge marketing spend and hoopla? I say it’s getting noticed and for good. Indians have a conservative mindset and are reluctant to try anything that’s new or un-tested. This made Volkswagen adapt a wide-spread marketing blitz right from its entry into the Indian market.
Way to go VW J