Nexon sells more than the Ecosport in Sep’18!

Tata’s Nexon sells more than the Ford’s Ecosport for second consecutive month in a row! Nexon completed 1-year of it’s launch and has been holding on to its volumes pretty well. The model has gained acceptance over time and selling more than the legendary Ecosport is no easy task. Usually, the 2nd spot in segment was fiercely fought between Nexon, Ecosport & Honda’s WRV – However, with no Automatic variant available; the WRV has been pushed to the No.4 slot and the competition now lies between the Tata & Ford offerings.

Once the biggest UV maker; Mahindra now occupies the last slot in the segment with it’s TUV 300. However, M&M is planning to make a strong comeback in the segment with it’s upcoming S201 (based on Ssangyong’s Tivoli).

Autocar‘s iteration of Mahindra S201

Let’s see how the Top 5 best sellers in the segment –

The segment in overall de-grew by 6% and apart from Brezza & Nexon; all other models witnessed a YoY decline. The biggest drop was in Honda WR-V’s volume and without an automatic variant update the model should find it difficult to gain the expected volumes. YoY growth statistics of the offerings in the segment:

Baleno – The model that established Brand ‘Nexa’ in India!

Baleno crossed 4.5 Lakh unit sales in just 36 months (3 years)!

The shipment of Baleno started from Oct’15 and has sold an average of ~13k units per month. The Nexa Brand of Network (Showrooms) was started in the year 2015 (July’15); and the first model to be launched from the brand was S-Cross. The initial response of S-Cross was muted and a lot of apprehensions were there on Maruti’s decision to have a separate so-called ‘Premium’ channel for its models.

However, things changed pretty quickly for the brand post Baleno was launched:

Baleno sold 4,76,011 units within a span of 6 months and Baleno currently contributes to over 60% of Nexa volumes in India.



The model is currently matching Swift volumes and that by itself is a great feat for the model. Just for comparison – Baleno sold more than Swift in past 12 months! The sales of Baleno between Oct’17-Sep’18 was 2,08,647 units and 2,07,621 units of Swift were sold in the same timeline. And do note that Baleno are sold in approx. 400 Nexa outlets and Swift in almost 1800 Maruti outlets! It clearly highlights the significance of Baleno’s sales contribution to the Brand Nexa. Baleno’s pricing and extensive feature list has been the USP for the model and has placed it amongst the bestselling premium hatches in India!

Ciaz – No.1 Selling Sedan of Sep’18!

The mid-sized sedan is currently one of the most competitive segment and majority of the OEMs have a product in the category. There has been a consistent shuffle in the top-seller in the category and has been an interesting segment to watch for. The struggle for the Top Slot has been between the Big 3 (Maruti Nexa, Honda & Hyundai) and all the mentioned products have their own competencies to make them the market leader.

Let’s see who fared in which position in the month of September 2018 –

1. Nexa Ciaz – Maruti Nexa’s Ciaz sold a whopping 6,246 units and was the undoubted leader in the segment.

Ciaz in it’s refreshed avatar has made significant changes in the erstwhile weak areas (performance) and now the package is even more complete. The company has marketed the product well and has an excellent value proposition at the price at which it is offered.

2. Hyundai Verna – Verna is the most performance oriented vehicle amongst other models and is extremely feature rich too in the latest avatar. Verna was the model which had helped Hyundai elevate it’s Premium Brand Imagery.

Verna sold 3,501 units in September 2018 and the sales fell -42% when compared to the same period last year.

3. Honda City – Once the benchmark in the segment; now is facing stiff competition from the other two lower priced models (Ciaz & Verna).

City sold 2,564 units in Sep’18 and degrew a hefty -57% YoY. The recently launched Ciaz has affected the sales of all other models in the segment and even City couldn’t stand the tide.
4. Skoda Rapid – Skoda’s bestseller is now selling more than the Yaris!

Yes, Rapid registered higher sales than that of Toyota’s Yaris in Sep’18! However, even Rapid’s YoY growth was -29% and had a bad festival season.

5. Toyota Yaris – One of the most ambitious launch of the year fell short of expectations!

The pricing played the villain’s role in Toyota’s case as the price conscious customer’s were opting either the Ciaz/Verna and the premium customers were attracted towards Honda’s City. Yaris somehow missed the bus and couldn’t create a following of it’s own. Yaris has registered the lowest sales figures yet since launch in Sep’18! The road looks extremely tough ahead for this sedan.

6. VW Vento – The Rapid’s sibling again wasn’t able to justify the price difference and sold a meager 430 units in Sep’18.

Vento degrew -46% YoY and the sales volumes are slowly dwindling for the model.

Have a look at the statistics and the YoY comparison for the models in the segment –

Bajaj Auto introduces ‘5-5-5’ offer ahead of festive season

Provides customers with an opportunity to own select Bajaj Motorcycle with free benefits:

  • 5 years of Free Own Damage Insurance
  • 5 Free Services
  • 5 years of Free Warranty

Bajaj Auto has introduced 5-5-5’ offer commencing from 5th October 2018 where customers get the benefit of five years of free own damage insurance cover, five free services and five years of free warranty on select Bajaj motorcycles across all dealerships in India at no additional cost. This offer from Bajaj Auto gives respite to its customers from the huge hike in insurance costs & fuel prices during the festive season.

One of the key benefits of this offer is five years of free own damage insurance cover for customers buying a Platina, Discover, Pulsar or V range of motorcycles. Customers gain from the other benefits of the offer which includes additional two free services for the CT100, Platina, Discover, V, Pulsar. In addition, customers of any Bajaj motorcycle in this period get a free five-year warranty package. Customers purchasing these bikes from 5th October 2018 would effectively get huge savings of ranging up-to Rs 9,800 on Pulsars, Rs 5,200 on Bajaj V’s, Rs 4,800 on Discover and Rs 4,100 on Platina.

Commenting on the announcement; Mr. Eric Vas, President, Motorcycle Business, Bajaj Auto said; “Motorcycle on-road prices have gone up by at least Rs 6000/- due to the increase in insurance cost. We wanted to cushion this cost for our customers by absorbing the cost of own damage insurance for the first year and extending this benefit by covering him for the next 4 years. Bajaj Auto is the first in the industry to introduce such an offer through the 5-5-5 scheme. This offer makes it even easier to own a Bajaj Motorcycle and provides our customers another reason to celebrate this festive season.”

He further commented, “We are confident that these new customer centric schemes will help boost our sales this festive season.”

Supreme Court has mandated an increase in third-party insurance cover for new bikes and scooters to five years. This coupled with increase in the accident coverage to 15 Lakhs has significantly impacted insurance cost of two- wheelers. However, with the festive season around the corner, Bajaj Auto has offered a huge relief offering convenience to buy comprehensive insurance for 5 years, with no further hassle of renewing the own damage insurance every year.

** Insurance Scheme Applicable Maharashtra, Karnataka, Gujarat, West Bengal & Assam for all Pulsar models. Scheme in other states for select Pulsar Models.

Top 10 Selling Cars – September 2018

Snippets:

  • Maruti & Hyundai have again ousted an Other OEM entrant – Yes, Honda’s Amaze is now out of the Top 10 selling cars and is replaced by Maruti’s Celerio! The duopoly has made the Industry extremely difficult for other OEMs to survive and is clearly visible in the Top 10 list.
  • The Top 6 selling cars are from Maruti’s stable & 7 out of Top 10 are Maruti’s! Hyundai as usual occupies the No.7, No.8 & No.9 positions. Hyundai has been holding this position quite strongly and has no signs of leaving it.
  • Maruti’s Swift occupies the Pole Position and overtakes the Aug’18 leader Alto by quite a margin (>500 units to be precise). Swift has gained the No.1 position after 16 long months (Last time Swift was in the Top Spot in the month of Apr’17!).
  • Brezza places itself in the Top 5. The compact SUV is gaining strength month and is the only UV in the Top 5!
  • The other notable SUV in the list is Hyundai’s Creta. The SUV offers tremendous value and sells almost equivalent to the much cheaper compact hatch Grand i10.

September 2018 Car Sales – Snapshot

Based on our readers feedback, we’ve again made a slight change in the reporting format – While we have separately mentioned the brand volumes (Maruti/Nexa/Nissan/Datsun/Fiat/Jeep); the total values are considered for the parent brand (MSIL, Nissan, FCA). We are sure this shall help us monitor the contribution of individual brands and parent OEMs together.




Sep’18 was an extremely tough month for the Passenger Car Industry. The Industry de-grew by -5.4% and reported -16,395 units sales lesser than the same period last year (Sep’17). While we expected the Industry to grow substantially owing to festive season (Ganesha Chaturthi in Sep’18 & upcoming Dussehra in Oct’18 & Diwali in Nov’18); the sales struggled throughout the month. We are scared that the drop in retail units would be even more  higher! (The figures reported here is the Offtake/Wholesale data which shows the number of dispatches from the OEMs to dealers). The major reasons for the de-growth are –

  • Lot of hue and cry on the rising fuel prices. Every news channel and media publications were covering this story the entire month! The discussion of insanely increasing fuel prices was the topic of discussion in every household of the sub-continent and lowered the consumer sentiments towards the new car purchases.
  • Kerala Market slowdown. The state contributes to almost 8% of the national car sales (Source); and the recent floods have dropped overall automobile sales in the state. The sales opportunity lost during the biggest festival of the state (Onam) couldn’t be recovered by the OEMs.
  • Inauspicious timeline during the end of Sep’18 & initial Oct’18 (Shraadh / Pitru Paksha) meant that the buyers would be wooed away for new purchases during this period.
  • Increased car prices – Many OEMs had recently increased prices stating high raw material costs backfired the sales of cars.
  • Erratic Monsoons again affected sales in Tier-2, Tier-3 markets.
  • High Dealer Inventory – While the dealers piled up stocks considering the festivities; the slowdown in sales shot up their inventory and even Maruti Dealers inventory shot upto 40-45 days! (vis-a-vis average 30-35 days)
Source: Livemint

Santro Reborn!

Hyundai will have the media preview of its new car AH2(codenamed) on 4th October. The company recently launched  the Hyundai namkaran contest for its car. As per the reports Santro has emerged the most popular suffix. And why not, Santro has been the most successful car in Hyundai India’s portfolio. Santro had single handedly established Hyundai as a reputed OEM in the Indian landscape.

The 2018 Santro will be based upon old Hyundai i10 HA platform. The new car will sit between Hyundai Eon and Hyundai Grand i10. The Santro will be the company’s first product to feature an Automated Manual Transmission(AMT). Hyundai will market it as ‘Smart Auto’. The 2019 Hyundai AH2 will rival the likes of Renault Kwid, Maruti Celerio and the Tata Tiago. The Santro nameplate was really the gamechanger for Hyundai and it helped Hyundai to establish its foothold in India.

Lets have a look at the brief history and sales statistics of Hyundai Santro.

History

The Santro (also known as Atos and Amica) was the city car produced by Hyndai. The original Santro was introduced in the year 1997.Hyundai called it as ‘the sunshine car’.

Hyundai  Santro is sold under different names in various regions

  • Hyundai Amica –United Kingdom
  • Dodge Atos –Mexico
  • Kia Visto- Indonesia and South Korea
  • Inokom Atos –Malaysia

Electric Version :-

Hyundai also unveiled an electric car based on the Santro, the Atos EV. The car has the range of 193 km and can reach a top speed of 130 km/h.

In Indian market Hyundai Santro was launched in the year 1998. It was produced at Hyundai’s plant in Chennai. Santro crossed around 100000 unit sales in 2000. It was selling around 30000 a year when Hyundai decided to stop its production in 2014.

The first gen Hyundai Santro was powered by 1.0 Epsilon 4 cylinder engine producing 61 bhp and 110Nm of torque.

Hyundai Santro 1998

The Santro  got a mid life facelift in 1999 and was called Santro Zipdrive.

Hyundai Santro Zipdrive

In 2003 the car underwent a complete facelift and was named  Santro Xing. The Santro Xing was powered by 1.1 l Epsilon 4 cylinder engine producing 65 bhp and 98Nm of torque. This model had a dream run for its full lifecycle until 2014 without any significant changes.

Hyundai Santro Xing

Finally Hyundai stopped its production inorder to accommodate newer models like Elite i20 in the assembly line.

Sales statistics of Hyundai Santro in India –

Santro’s volume trend in it’s 17 years existence in the Indian market

The erstwhile Santro had single handedly managed Hyundai’s volumes in India. In the first 10 years (i.e. 1998-2017); 76% of Hyundai India’s sales was contributed by Santro! (out of 11,40,116 Hyundai’s sold, 8,62,428 cars were Santro’s). Can the upcoming Santro work the same magic for Hyundai? Let’s wait and watch.

Sources: Hyundai India ,Wikipedia and IndianAutosBlog

(This article is written by  Gourav Saksham, a dentist by profession and a Petrohead by passion. You can connect with him at gouravsaksham@gmail.com)