Top 10 Selling Cars of May 2019

Observations from the Top 10 list –

  • Swift tops the chart and topples the usual Alto & Dzire from the position. But the story comes here with a twist – 2,142 units of Glanza were shipped in May’19; Hence including Baleno sales (15,176 units) the platform had together been the bestselling car for May’19! (Total – 17,318).
  • BS6 complaint Alto was launched. However; that hasn’t allowed Alto sales from falling down. The nameplate degrew -25% YoY. Dzire shares the same fate and its sales fell -34% in May’19 v/s May’18.
  • New Wagon-R couldn’t wither the storm and degrew -9% in May’19. It ranked 5th in the table.
  • Eeco shoots to the 6th place; thanks to the exit of Omni. Eeco is now the only option available in the Petrol/CNG Van category.
  • Creta still is the best-selling Hyundai in May’19 and ranked 7th. Surprisingly grand i10 is ousted from the Top 10 list and now only 2 Hyundai cars survive in the Top 10!
  • Ertiga outsold Brezza! It would have been an impossible feat a year ago; but the freshness and practicality of Ertiga is finding buyers even in a dull market.

Nissan Kicks sales fall to 79 units in May 2019!

Even Terrano sold over 2.1 times than the newly launched sibling Kicks! Both Nissan and its dealers had huge aspirations from this product and were depending heavily on the success to run the show. With another dud from the stable; things should be extremely wary at the Nissan HQ! Mid-SUV segment has seen a lot of promise as the volumes had significantly increased and it also offered handsome margins to both dealers & OEM. Creta’s outright success was an inspiration was all and it made a benchmark in the segment. This has even led the new OEM entrants to seriously look into the segment and introduce their first offerings in this segment (Ex: Seltos, Hector, etc). Will other models in the segment be even able to near Creta’s volumes? Only time shall tell.

Snippets of the segment performance – 

  • The segment volumes dipped -25% YoY even with 2 new models in the kitty (Harrier & Kicks). Even the segment leader Creta numbers dropped below 10k units and posted a degrowth of -18%.
  • Tata’s Harrier jumped to third position and sold 1,779 units. It clearly outsold the competition XUV500 & Compass. However; we expected Harrier to have fared much better.
  • Compass volumes fall below 1k units for the first time in past 22 months! Jeep recently unveiled the Trailhawk variant and trying to elevate the buzz for the model. However; with the influx of Harrier and upcoming Hector it is going to be a very difficult ride ahead for Compass.
  • Kicks & Captur volumes are now almost equal! Looks like Nissan couldn’t learn from Renault’s mistake and has ended up in a similar scenario.

Yaris sales fell -87% YoY in May 2019!

Everyone believed Yaris shall revive slowing Executive Sedan sales post it was showcased in the 2018 Auto Expo. Toyota launched it with all the fanfare on 18th May 2018 and it did bring customers to Toyota showrooms. However; the value conscious Indian Consumer was not ready to pay the premium Toyota wanted to command on its brand value and additional safety features it offered. Pricing definitely played its ploy and led to the fall Yaris sees till date. The segment now reels with a failed new launch and the segment leaders volumes falling down with every going month. May’19 was no different and the segment degrew -29% v/s May’18.

Snippets of segment performance –

  • Ciaz holds the Top Spot and sold over 1k units from second in segment Verna. All Ciaz, Verna & City have been closely fighting for becoming the segment leader and every month there is a tough competition for the spot (Verna was the top selling executive sedan in Apr’19).
  • Vento sold almost equal number of Rapids! It also grew a YoY 20%. Don’t understand the sudden surge in Vento’s volumes.
  • Next to Yaris; Verna saw the steepest decline at -32% YoY. Focus shifted to Venue?

Venue sold over 7,000 units in the first month of its launch!

The much awaited sub-4m Compact SUV offering from Hyundai – The Venue was launched with full pomp and show on 21st May. Touted to be the ‘Brezza-killer’; Venue was launched with an extremely aggressive price and exhaustive list of features. Hyundai seems to have planned well and matched the hype with an ambitious dispatch of 7,049 units to its dealer partners. The end customer demand is equally enthralling for Hyundai – It has already received near to 25,000 bookings till date and the figure is likely to double by Diwali! Hyundai has now put all its ammunition to topple the segment leader Vitara Brezza off its perch. The effect is already seen in May’19 – Brezza degrew a hefty -44% YoY (May’19 v/s May’18).

Snippets of the segment performance –

  • The segment saw a double digit growth owing to 2 new models launched recently – Hyundai’s Venue & Mahindra’s XUV300. Undoubtedly this shall be one of the most happening segments in this fiscal year.
  • Brezza volumes saw a steep fall and it registered its lowest number in past 23 months! The May’19 numbers for Brezza almost halved as the same month in 2018.
  • Venue has stirred a lot of excitement in the market and is clearly visible in the booking stats and dispatch volumes. Venue’s success shall be crucial for Hyundai to gain significant market share and sustain its volumes in FY20.
  • Mahindra XUV300 fares well and sells >5k units in May’19. It places itself into third position ahead of Nexon & Ecosport.
  • WRV & TUV continue their downward trend and their volumes are decreasing with every passing month.