A brief line up of the launches in 2011 –
- Hyundai’s all new fluidic design philosophy was showcased by the launch of New Fluidic Verna. With the right pricing, attractive design and striking diesel variant, it overtook Honda’s indomitable City within months of its launch
- Mahindra’s target to become an aspirational brand was strengthened with a giant “Cheetah” leap – XUV 500. The XUV ‘five double ohh’ not only re-defined Mahindra’s engineering process but also welcomed to the league of PREMIUM car makers. This surely has provided M&M a strong foundation before the launch of its international brands in lieu with Ssangyong.
- We were all anticipating a worthy competitor to the King of entry-level hatchs. Hyundai’s codenamed HA was one of the most awaited launch of the year. The product was launched as EON. The fluidic design philosophy was carried over by Verna and the breakthrough pricing has made it all more luscious.
- Ford after its success of Figo, wanted to replicate the same with its sedan offering – Kinetic Fiesta. The Fiesta had already tasted success internationally and the extrovert Kinetic design was a sure eye-turner. But the product couldn’t really make a dent in Indian Scenario due to over-the-box pricing and cramped interior space.
- Maruti’s second generation Swift had a Blockbuster launch. The longer and roomier swift has garnered over a lakh bookings till date. But the labor unrest at the plan disturbed the deliveries and has left a majority of its customers waiting for it.
- Renault launched two of its premium offering – Fluence and Koleos. While both the products couldn’t bring numbers to the auto maker; Renault surely wants to build its image as a Premium Car Manufacturer.
- Nissan’s Micra and Sunny proved to be instant successes. Even with its petite dealer network it has amassed an average of more than 1000 numbers for Micra and Sunny. As its network expands, we can expect more numbers and newer product launches.
- VW wants the top OEM slot internationally by 2018. India as a market plays a very vital role for VW for turning its vision to reality. Hence it has been very aggressive in its strategies in the sub-continent. Be it dynamic network expansion, break-through marketing or slew of launches – VW is trying all means to gain the market/mind share. This year Vento allowed VW to establish itself as a serious competition in the lucrative C-segment. Even the new Passat marginally increased the numbers and stood a threat to its sister brand Superb.
- Skoda is leaving no stone unturned to churn numbers in Indian Market. It has learnt from its mistakes and have implemented its learnings this year – a price cut was seen in its hatch-offering ‘Fabia’. Also the Octavia-replacement ‘Rapid‘ is expected to be priced competitively. With its mini-limousine type space and the Skoda badge, we expect the Rapid to heat up the competition in the C-segment.
- The Firodia’s led company launched the Force-One. The premium SUV has the design cues from the Chinese Guangdong Foday and the Benz-engine had high hopes from the product. But again the value-conscious Indian market couldn’t see value in the offering and the mass-mover brand image of Force acted as hurdles in its way to establish Force One as a Premium SUV.
- Toyota’s ambitious ‘Made for India’ products Etios and Liva was also made public this year. Toyota’s expansion plans in India is backed by these two products. Toyota has almost grown more than 50 percent this year. Although both the Etios & Liva are bringing numbers to the Japanese car maker; but in sight to get the prices down the quality has degraded as well.
- Honda’s new hatch ‘Brio‘ has a lot of expectations riding on it. With a competitive price and cute looks it has already harvested more than 5000 bookings.
|Indian Car Launches – 2012|
The most attributed reasons for the downfall are:
*Rise in Interest rates
*Increase in fuel prices
*And Labor Agitation in the biggest Automaker
|October 2011 Passenger Car Sales Figure – OEM wise|
- The product price (Maruti Alto) has rose a decent 2% which is acceptable.
- The EMI has increased by a marginal 10%. The loan rates which used to be once lucrative has now made the common man think twice before finalizing his/her purchase decision. And with the volatility of the interest rates; it has pushed many consumers postpone their purchase.
- A whopping 70% increase in the price of the Petrol. It is difficult to digest the fact that fuel prices have hiked unprecedentedly over just a short time of two years. As the petrol prices have been de-regulated by the government – we would not be surprised to see the petrol price touch the century mark in a nearby time.
- Considering all the above factors, the total cost of ownership has increased by a considerable 22%.
We at Management Punditz do not understand on Why does the government do not think about the Auto Sector and the people associated with it and is just concerned about the Oil Companies??? We’re sure that the losses beared by the economy as a whole is greater than the losses of the Oil majors. We hope government realizes the truth pretty soon.
|Trend – Diesel Price (Rs/Litre)|
|October 2011 Sales Figures – Pan India|
Recently Mahindra Aerospace & Government’s National Aerospace Laboratories announced the successful maiden flight of their jointly developed C-NM5 aircraft, marking an important milestone in their collaborative aircraft development programme.
This is the first step of Mahindra Aerospace’s dream “To do something potent in the regional aerospace – similar to what has been achieved in Rural Transport“. This is backed by acquisition of Gipps Aero and Aerostaff in 2010. Both the Australia based companies were involved in manufacturing small aircrafts and thus suited Mahindra’s vision to achieve ‘economical air transportation around the world‘.
The group is now also seen as the Indian Embraer! Anand Mahindra believes Indians would take to the skies if flying became affordable and Mahindra Aerospace will do everything to realize this dream. The dream of “Giving Wings!”
The company’s vision is to lead the development of India’s waterways and grow the marine recreation industry by offering customers an experience they will cherish. This further fuels Mahindra’s ideology of having a presence in almost every segment of the transport ecosystem.
|Source: SIAM, Company Data, Credit Suisse estimates|
A Ready-reckoner on Automobile Basics. Can be used as an extensive guide to train automobile grads along with a glossary of technical terms. Tried to embed with visual representations wherever possible.
|Mahindra Great Escape – Mysore|
The Great Escape – Offroad Adventure Series by Mahindra continued its trail in Mysore on September 3rd 2011. This was the second event held in Karnataka within past two months and have already lined up a third in Sakleshpur on 10th September. The participants were very enthralled as the event was taking place for the first time in Mysore. The ROYAL city had welcomed the guests with mild showers the previous evening and the weather was all set to make the track all more exciting. All the participants were gathered at the very beautiful venue – Silent Shores Resort and had the initial briefing.
|Silent Shores Resort, Mysore|
The event took off with a slew of Thar’s, Scorpio’s, MM540’s and a single Xylo. It was open for both 2WD and 4WD vehicles.
|The excitement among the crowd kept us entertained too|
|The Best Pic|