Indian 2 wheeler Industry Performance – March 2014

The month of March is always met with a spur of activity in the market place primarily because of the financial year ending. Manufacturers and dealers throw open deals to make every purchase sweeter for the end consumer. It was indeed a great year ending for the Indian 2 wheeler industry, clocking a growth of 7.4% over Feb 2014 and a whopping 12% over March 2013. This indeed is a positive sign for the auto industry when the country is gripped in political drama! Let’s have a look at the OEM and brand wise performers:
Hero Moto Corp: Hero proves again why it is the largest 2 Wheeler manufacturer by clocking a 12% growth YoY and contributing to the overall industry growth. There is a lot of buzz in the Hero camp with a slew of products lined up this fiscal year primarily in the Commuter and Sports segment. This should help Hero maintain its leadership position and sustain volumes greater than 5 lakh units consistently. 82% of the volumes came from Motorcycles which contribute only to 11% of growth whereas the scooters grew by 22.1%.  

1.       Bajaj Auto: The Chakan based manufacturer is clearly struggling in a bullish 2 wheeler market. With hardly 1% growth YoY, is not great going in the Bajaj camp. They have cluttered the market with various offerings in the Sports-commuter segment (125CC) and the commuter segment. They are stretching the Discover brand name and with a lot of offerings under the same umbrella, the consumer is confused rather than excited. It seems, their flanking strategy is not working. Bajaj has plans to give a minor facelift to the Pulsar in terms of new dual tone colour options for the range. They have already done it for the 200NS which was launched with a lot of ambition but is losing steam. Pulsar has been flat and discover which is the major volume driver is still losing out to shine big time. This is highlighted by the drop in MS in Executive segment by 4% for BAL.

         HMSI: Honda is on a roll and they continue to grow on their strong hold in the scooter segment. They are very close to hitting the TWO LAKH mark in scooter sales which is a phenomenal achievement. Along with this they have a share of 58% of the scooter market! In sometime down the line HMSI is all set to threaten the “Hero” of 2 wheelers. With the Launch of the Activa-i, the 125CC scooter, HMSI is all set to increase its foothold in the scooter segment. However HMSI is facing trouble in the Premium segment with the CBR twins and Unicorn losing steam because of KTMs stronghold. But with HMSI all set to bring in a few more bikes courtesy its Japanese mother company, the competition is set to heat up.
1.       TVS Motors: The Chennai based company seems to be focusing on motorcycles more than Scooters. However it has tasted success with the Jupiter in the market which was fought by the Scooty and Wego alone. Overall they have grown by 15.8% YoY which is a very positive sign for the company. However the major cause of concern is that TVS is doing nothing about the Apache which is fighting a losing battle in the Premium segment. With competition heating up. TVS better do something quick! However TVS volumes are still coming from the 2 wheels that drives the nation- MOPEDS. They are the only company selling it but almost 50% of the volumes come from this segment.

1.       Yamaha:A company known to build one of the World’s best motorcycles is ironically riding high on the success of the scooters that hit the market. The Alpha and the Ray have contributed to 28.7% growth YoY! Not surprisingly 40% of Yamaha’s sales have come from the Alpha. The FZ continues to be the Lord of the streets and is challenging the dominance of Pulsar month on month. With the Quarter litre bike(R25) from Yamaha teasing the media and the upgrades for the FZ and the R15, the Indian consumer, am sure is waiting for Yamaha’s next move to make a purchase decision!

      Suzuki: Suzuki has been struggling in India and yet they have managed to clock 28,475 units. 70% of these numbers being clocked by a single scooter called Access is a sign that Suzuki needs to do something real quick before the other entrants catch on! However the launch of Inazuma is a part of a turn around story for Suzuki. These guys have some of the World’s best motorcycles and they have the ability to bring them to India.
2.       Mahindra & Mahindra: M&M breathed new life into the Executive segment with the Centuro that showcased that the consumer can get some never before seen premium features without paying a bomb for it! Kudos to that. M&M have managed to do good numbers primarily because of this as the Scooter segment has crashed badly (49.6% de-growth).
3.       Royal Enfield: Since these guys focus on a niche market I have not included them in the brand wise figures. However the company managed to sell 23,170 bikes last month posting a healthy 90.9% growth. 
(     (Author’s Profile:  Manu Sasidharan. Am a hardcore petrol head, an auto enthusiast and an amateur designer. I have been in close touch with the industry for a long time and am abreast with the action in the automotive sphere. Driving is my passion and combined with a love for travelling makes me a nomad by nature. On the education front, I have done my Engg in Electical and Electronics from Cochin university and my Management studies from Symbiosis Pune.)

Indian Car Sales Figures – March 2014

March 2014 Sales Figures – Pan India


Source : Autocar
  • Cars that made an impact in Mar’14
    • Datsun GO: 2068 offtake in the first month of the launch. With high-impact ads the hatchback is getting the right attention. Will it embark the comeback of Datsun? Only time will tell.
    • Maruti Celerio: Is it an AMT revolution? The initial numbers are positive and has surely caught the attention of Indian buyers on cost effective Automatic Transmission. Find here an interesting insight –
Source : ET
    • Honda City: The response for the sedan has been hands down stupendous. The long wait for the Japanese major has turned be extremely fruitful and currently seems unstoppable. 9,518 units offtake in one month is just AWESOME!
    • Nissan Terrano: Has given significant boost to Nissan – however the gap still persists in comparison to Duster. Wholesale of 3075 units in Mar’14 has been encouraging.
    • Mahindra XUV500: Time and again the carline has made headlines – for the right reasons in Mar’14. 3525 units signifies the potential still available with the brand.
    • Mahindra Scorpio: India’s best selling SUV is not an easy tag in today’s scenario and Scorpio has earned it quite respectably. M&M sold over 50,900 units of Scorpio in FY14 which is more than the French carmakers Duster (46,700) & Ford’s Ecosport (45,000).
Source: ET
    • Hyundai Xcent: Seeing the huge response Grand i10 garnered in the market and with the aggressive pricing – Hyundai has surely launched a winner! Not sure on how it would affect Amaze / Dzire, but the segment is surely gonna grow leaps and bounds.
We have the Tata’s Zest & Bolt in the pipeline. Also we expect positive outlook from the General Elections. It is now that the Automotive Industry should start the growth and we expect that to happen gradually – April still is a concerning month for the industry. 

The 2014 Formula 1 season is finally here!

March 14th saw the start of the 2014 Formula 1 season with the new rules, new regulations and new drivers in place. With radical changes made to the powertrain, the design, the aerodynamics and so on, F-1 2014 promises to be an interesting one. FIA as usual has made life hell for all the teams with even more stringent rules, making these open roofed cars squeeze out every possible power out of their engines and lay them on to the tracks better than their rivals in the quest for the ultimate trophy of the “Champion of the World” title in the world’s most advanced racing series.
      1.       The lineup:
The lineup for this year’s F-1 is very interesting and the most hyped about move being Kimi the Ice Man moving to the Scarlett red Scuderia Ferrari.
      2.       The schedule for the year:
The Indian GP has been dropped for 2014 and this season will see the addition of the Russian GP. Moreover the Austrian GP (RedBull ring) sees a return this year.
      3.       The regulations: 2014 brings one of the biggest changes to F1 and regulation changes of this scale has never happened in the recent past. I will cover these regulations in 5 parts:
a.       Engine: The engine is now a 1.6 litre V6 turbo charged unit in all cars. This is a huge move from the naturally aspirated 2.4 litre V8 seen last season. The immediate impact will be on, well you guessed it right, POWER! The V6 will be able to pump out only 600bhp against the 750 odd bhp that the V8’s used to churn out. You might think that this is a serious downgrade and the cars will be slower. But hold on to that thought for a while as the new cars will develop an equal of 760 horses when it lays the power on the road and this magic is done by the upgraded KERS.
b.      KERS:Kinetic Energy Recovery System made inroads to F1 in the 2009 season and didn’t have much fan following due to the high level of complexity in terms of car dynamics and electricals in the car. However KERS was a system that generated power out of waste! So FIA decided to make it mandatory this season and now the unit is called the ERS. Unlike the previous KERS – which gave drivers an extra 80bhp for just over six seconds per lap – the 2014 ERS gives drivers around 160bhp for approximately 33 seconds per lap. This means that the system will generate a huge surge of torque and acceleration in an instant and for longer duration than the KERS. The ERS primarily uses the waste heat from braking to drive an alternator to generate the power. However with Great power comes great responsibility so the FIA has allowed teams to now use Electronic rear brake control system.
c.       Design and Aerodynamics: To compensate for all this additional weight, the minimum weight has been increased from 642 Kg to 691 Kg in 2014. Moreover you will see all the cars getting a nose job done for safety reasons with the maximum height of the nose dropped from 550mm in 2013 to 365 mm. So the cars this season will have a lower front nose and also a narrower front wing as the FIA has reduced the wing from 1800mm to 1650mm this season. Moving to the rear, the twin tail pipe will be history and all teams will have to use single tail pipe which must be mandatorily angled upwards to prevent the aerodynamic advantage that a few teams used by using air blown diffusers. Along with this no body work can be placed behind the tail pipe. The rear wing’s lower beam has been removed and the main shaft has become slightly shallower. What is interesting is that with these changes the cars will matter lesser and driver-skills will be of more importance to lead the pack
d.      Fuel : FIA wants every team to extract the maximum efficiency out of the car and in this effort the ruling body has now put a 220 pound (100Kg) cap per car. This is the maximum amount of fuel that can be used per team per car. Usually, teams use about 150-160 Kgs of fuel depending on conditions. Now the teams will really have to balance the cars between performance and efficiency.
e.      Point system: F1 has always been a predictable sport and rarely are there seasons wherein the championship went to the wire. To create more excitement and public interest towards the end of the season FIA has decided to award double number of championship points in the last race. This will be for the driver’s as well as the constructer’s championship. So the Abu Dhabi GP is going to see some interesting racing drama if no team dominates the points table
      4.       Some other changes: Drivers now get to choose their car numbers. This number will remain permanent for thr entire duration of their careers. Drivers can choose from 2-99 and No:1 being the sole right of the previous year champion. However Vettel has chosen to go with No:5 and leave No:1. So there will be no No:1 car this season! FIA has also introduced a pole position trophy to be given to the driver with the most number of pole positions.
To conclude, 2014 looks to be a really exciting season where the championship depends on driver skills more than the car dynamics or performance. This is interesting because now the smaller teams who don’t have deep pockets will not be a back marker but will throw some serious challenge to the front runners. Hopefully we will see some very competitive racing from a sport that has always been the pinnacle of technology and perfection. Can the 4-time world Champion take the coveted World Champion title again or will someone in a Scarlet red car snatch it; well only time can tell!
Enjoy the season, drive safe and remember always wear your seatbelt!!!!

(Profile:  Manu Sasidharan. Am a hardcore petrol head, an auto enthusiast and an amateur designer. I have been in close touch with the industry for a long time and am abreast with the action in the automotive sphere. Driving is my passion and combined with a love for travelling makes me a nomad by nature. On the education front, I have done my Engg in Electrical and Electronics from Cochin university and my Management studies from Symbiosis Pune.)

Indian Two Wheeler Sales Figures – Feb 2014

Domestic Offtake Figure
India rides on 2 wheels and this is supported by the fact that the world’s largest 2 wheeler market continues to post a growth of 10% amongst the downturn. With 7 auto majors fighting it out for a bigger share of the pie, the competition is all set to get hotter. The recently concluded Auto Expo 2014 was abuzz with a slew of new launches lined up to excite the ever demanding Indian consumer. 2014 is surely bound to be a defining year for the Indian 2 wheeler industry.
Mahindra 2 Wheelers make a very strong comeback by riding on the success of its flagship Centuro and posts a 207% growth YoY. Yes! Yamaha does it right again in Feb’14 and has a 32.5% growth. Also HMSI grows leaps and bounds consistently and does a 43.8% growth. We’ll not be surprised to see HMSI with its aggressive approach for the subcontinent challenges the numero uno position off Hero Moto Corp in coming time!

1. Hero Moto Corp: Mr. Anil Dua, Sr. Vice President (Marketing & Sales), HMCL, said “We have been consistently selling over five lakh units every month, and this is clearly indicative of the inherent market demand that exists for our products.” The world’s largest 2 wheeler OEM has posted a flat growth of 0.6% this month. Hero has showcased the upgrades for Passion, Xtreme, Karizma and ZMR. Along with this the 125cc scooter and the soon to be launched HX250R is expected to stir up the competition in the expanding scooter segment.
        2. Honda Motorcycles and Scooters India: HMSI changed the Indian mindset by offering the Activa and it still continues to have a strong hold in the ever increasing scooter segment. This has a strong contribution in the 43.8% growth that the Gurgaon based OEM has posted. The Motorcycle division contributed 1,52,487 units (compared to 108533 in Feb’13) and the scooter division contributed 1,76,034 units (compared to 119911 in Feb’13). The auto expo saw the launch of the Activa 125 scooter. Along with this HMSI displayed the CBR650R and the CBR500R both of which will make inroads to India. HMSI seems to be slowly bringing its performance motorcycles courtesy its Japanese based mother company.
3. Bajaj Auto: Bajaj Auto continues to struggle in the Indian market by posting a 6% degrowth for the third consecutive month. However Bajaj has seen a 5% increase in exports this month with 1,42,009 units (against 1,35,149 units in Feb’13). Interestingly, a company whose foundations were built on the scooter segment is still not looking to capture the ever increasing scooter segment in India. The auto expo also highlighted Bajaj’s clear intention to stay as a motorcycle company by showcasing the interesting looking CS400 and the SS400 bikes. Along with this the news of the Pulsar 200SS and the KTM RC390 and KTM RC200 expected to be launched this year the Pune based OEM is expected to take Indian Motorcycling to the next level and post positive figures. However, it will be interesting to note how long Mr. Rajiv Bajaj will stay back from exploring his options in the scooter segment- only time can tell!
4. TVS Motors: The Chennai based manufacturer has seen a growth of 5.9% with the major contribution coming from the scooter segment. With Scooty continuing to rule the sub 100cc market and the Wego giving tough competition to Activas and Dios, we can see some good fight in this segment. With its new launch of the Jupiter and a refresh on the Wego and the 100cc Scooty Zest lined up for launch, TVS is all set to fight hard! The auto expo saw the OEM flex its muscles in the performance segment with the 300cc sports version of the Apache and the 250cc Draken-X21 concept with killer looks. The Graphite-an automatic scooter with paddle shift tech also made its way to the stand highlighting the manufacturers increased focus in the scooter segment.

5. Yamaha:Yamaha posted a healthy 32% growth this year and the major contributors were the performance segment and the scooter segment (Ray). The company has seen returns from its investment in the Ray and the market has accepted the scooter well. Sources have said that YMI is working on a 150cc version of the Ray. The OEM has already launched the 110cc Alfa. Yamaha has always been giving a stiff competition to the king of performance segment- the Pulsar with its FZ series and R-15 and the Fazer. With the R-25 a 250cc performance bike debuting internationally, we can expect Yamaha to bring it to India to heat up the competition.

6. Suzuki:Suzuki has a rather dull year with the company posting a de growth this year. Suzuki had a strong hold in the scooter market with the Access 125. However with no refresh and a relatively dull looks, am afraid the competition has got the better of the OEM. Even in the motorcycle division, the company had no products to pull the crowd. They had to use the Hayabusa and intruder to pull some enquiries to the showroom. The auto expo saw the launch of a brand new scooter- Lets 110 and the 150cc Gixxer which had some good muscular looks. It also launched a high end motorcycle Inazuma and the V-storm with a steep 15 lakh price tag.

7. Mahindra 2 wheelers: After struggling for so long with the 2 wheeler segment MTWL seems have got it right finally. With the Centuro getting some good response from the market for its attractive and very innovative features never seen in Indian motorcycles. The Centuro has also won a slew of awards which further highlights the prowess of the bike. Another major aspect is that MTWL has increased its dealer network which has increased the number of touch points aiding to increase in sales. The Mumbai based manufacturer also took the covers off its 300cc Mojo Motorcycle during the auto expo. With the company pointed in the right direction we can see some “innovative” bikes from their stable in the days to come.

(Profile of the Author:  Manu Sasidharan – Am a hardcore petrol head, an auto enthusiast and an amateur designer. I have been in close touch with the industry for a long time and am abreast with the action in the automotive sphere. Driving is my passion and combined with a love for travelling makes me a nomad by nature. On the education front, I have done my Engg in Electical and Electronics from Cochin University and my Management studies from Symbiosis Pune.)

Indian Car Sales Figures – February 2014

February 2014 Sales Figures – Pan India
·         Feb’14 (being a valentine month) saw some love flowing in from the finance minister towards the automobile industry and the Excise Duty Cut was announced during the Interim Budget. It surely was a breather to the industry and is an extremely positive sign for the average car buyer as well. However, the offtake figures had some other story to be told. March’13 remains a crucial month for the industry and has a lot at stake – we believe the month to show strong growth.  

·         Maruti showed strong sign of recovery and posted offtake of 99758 v/s 97955 units in Feb’13. The slight growth of 1.8% was accentuated by the new kid in the block – Celerio which contributed valuable 7323 units to the kitty. Swift and Dzire continued their momentum and doesn’t show any signal of stepping down below 18k figures respectively. Omni & Alto wonderfully did their job and posted 6733 & 24623 units respectively.

·         Hyundai had flat growth in Feb’14 v/s Feb’13. While Grand i10 impresses again with over 10k offtake, i10 & i20 have seen decline which questions the performance sustainability of these two brands in long run. Santro boldly shows its value and does a stupendous 4002 units (v/s i10’s 4041 units!). Verna gets repeated nightmares with the Honda competitor spoiling its party. It is over 4 months that Verna has touched 4k units and it seems that it’ll never touch it again!

·         Honda undoubtedly has ‘the best time of its life!’. Both Amaze & City are delivering success month-on-month and with no surprise Honda opens its next manufacturing unit in Tapukara, Rajasthan which will double the production capacity of the Japanese auto giant in India. Honda’s first ever diesel offering in India, Amaze, is the first car to roll out from the new plant. With the new plant in function, Honda Cars India will be able ramp up the production capacity to 2,40,000 units/year from the existing 1,20,000 units/year which the company’s manufacturing facility in Greater Noida in Uttar Pradesh is capable of. All waiting for the new Jazz & Mobilio to join the party!

·         Happy to see Ford renewing focus on Figo. The capable hatchback does over 3k units after 4 months! The brand had just lost way post launch of Ecosport and all dealers were busy in ‘selling’ only Ecosport. The new ad campaign for Figo was also announced in Feb. However, the product portfolio of Ford remains a gamble (with only Figo & Ecosport available to run the show)

·         Tata sees some traction in Nano with the launch of Twist and has the best offtake in past 15 months! Indica & Indigo still giving a strong fight for survival. Aria surprisingly crosses the 50 mark – again.

·         Fiat back to its average run – Punto posts ~ 1k offtake and Linea has 420 units offtake (is the new linea shipped to the dealers in the lot?).

·         SUV’s – The baap of all SUV’s Scorpio proves its mettle again and has a stupendous offtake of 4503 units (can we thank the finance minister yet?). Bolero touches the 9k mark and continues its dominance. Duster now seems to stabilize at 3k figure (but don’t forget the numerous ads mentioning the ‘Unstoppable Indian’ to push the brand). Terrano fails to impress – does less than half of Duster. 

A look at the top 20 cars of the month –

Indian Car Sales Figures – January 2014

January 2014 Sales Figures – Pan India

·         Jan’14 sales figures is surely gonna be shielded from the upcoming Auto Expo. It is astonishing to observe the investments made by the Auto companies in new products during the downturn – a clear sign on how the newer products would define the future. With over 70 new launches planned in all segments, the Indian Auto Expo would be emerge to be one of the most important Auto Exhibitions in the world!
·         January 2014 continued the trend and disappointed us in overall. However, the Japanese ruled the roost (name Honda, Maruti Suzuki & Nissan) and had a good run in the first month of the year.
·         The current scenario has taught an important lesson to all automobile manufacturers – Agility and Product offensive is the key to success. OEM who have adapted to the aforementioned philosophy would sail the tide successfully – Honda exactly showed how it needs to be done! Firstly a diesel engine for Indian market in Amaze and then an Amazing price for the Diesel City – rightly a breakthrough combination for the Japanese major. City clearly emerges the leader of the segment and overtakes the rival Verna with a huge margin. Need to appreciate the readiness of Honda in terms of supplying over 7k City’s within first month. Amaze maintains the momentum – and delivers 7398 units in Jan’14 as well. The compact Sedan market is surely on fire – expect more traction in the segment with new launches (name Zest by Tata, Xcent by Hyundai, Figo Sedan by Ford).
·         Maruti makes no mistake to become the market leader again. It’ll also emerge as the technology leader with the launch of ‘Celerio’ – Automated Manual Transmissions would be firstly bought on the Indian soil with this crucial launch. The eZdrive is being promoted aggressively and is surely catching the fancy of the urbane Indian driver who wants the luxury of an automatic at an entry-level price. Swift & Dzire twins maintain the good run and seems uncatchable by any competition. Ertiga still seems shaky and would have to see how successful it would be in coming months. Ritz is slowly losing its sheen and with Celerio pitching in would deteriorate further.
·         Hyundai has left no stone unturned in terms of making the ‘Grand i10’ a GRAND success. Over 50k units shipped within the first 6 months of its launch is no small feat! Eon jumps back to over 7k figures and puts an impressive show. Verna is successful in posting 3803 nos – would be interesting to see the rivalry heating up with the launch of Diesel City! i10 & i20 need to buckle up as it is losing numbers to Grand.
·         Another segment which had a great run in Jan’14 was entry level SUV – right from Ecosport to Scorpio, Duster to Terrano posted positive numbers. Happy to see the segment gaining steadily. Duster + Terrano combinedly delivers over 6k units! XUV crossed 3.5k mark after 12 longgg months! Ecosport produced ~3.9k numbers for Ford – need to focus more on Domestic demand rather than exports.
·         Tata sees some traction in Nano with the launch of Twist and posts an offtake of 2250 units.
·         Fiat has a surprise run – Punto posts over 1k offtake after 22 months. Surely has more to offer considering the hatcback’s potential. Linea couldn’t gain much on its stripped down variant and has a lackluster performance.
Game changing production focused Cars to be expected at the 2014 Auto Expo –
Ø  Tata
o   Zest (new compact sedan)
o   Bolt (new hatchback)
Ø  Datsun
o   Go hatchback
Ø  Honda
o   Mobilio
o   New Jazz
Ø  Hyundai
o   Xcent
o   Adra (compact SUV)
Ø  Ford
o   New Fiesta
o   New Figo Sedan
Ø  Bajaj
o   RE60 based city car
Ø  Maruti
o   Celerio
o   Ciaz sedan
Ø  Fiat
o   Punto Cross (Avventura)
Refresh showcase planned for Beat, Sunny, Corolla, Santa Fe, Fluence, Koleos.

Indian Car Sales Figures – November 2013

November 2013 Sales Figures – Pan India
Highlights –
November was nothing but ‘From Diwali to Diwala’ situation for all Automobile OEMs. While the first week of the month saw tremendous traction in terms of retails, the month has particularly been disappointing in terms of offtake. Majority of the customers have surely postponed their purchase decision expecting hefty discounts at year-end. December will be the most crucial month of the year for the Auto Industry – it is gonna decide the longevity of the slowdown in Auto sales and will clearly signal recovery/degrowth.
·       *Country’s biggest automaker – Maruti Suzuki witnessed 5.9% degrowth YOY in domestic offtake and has particularly lost in Wagon R, Ertiga & Swift sales. The Wagon-R could not ‘sting’ competition with its offering Stingray. However, Alto emerged strong in the month and was able to touch 23k mark.
·         There has been a tremendous spurt in the marketing budgets of Maruti – it clearly signifies that the industry is in turbulent times when the Market Leader has to shell out hefty bucks for promotions. Never in my life have I seen Maruti advertising so much!

·      * The Korean major cannot celebrate its ‘grand’ success due to the cannibalization woes. While the OEM has been commendable to sync its production levels of i10 grand to match the demand – the steep decline in i10 & i20 sales has been unwelcoming. Verna too is slowly saturating – need to uplift the brand.  Surprisingly Santa Fe registers its best offtake post July’12!
·        * Ford continues its dream run – but the focus on the Indian market requirement has been disappointing. It is a shame that a customer has to wait upto 1 year for a car even as worth as Ecosport. Ford needs to realize that form is temporary in today’s volatile market and should avail as many cars in market as possible to gain market share. Figo & Fiesta continue their sorry performance in Nov’13.
·         *Honda’s performance makes us forget the market scenario and forces to think on how a right product at the right price and at the right time can be instrumental for the company’s success. ‘Amaze’ing, isn’t it J
·     *GM announces the re-incarnation of Tavera with a bang – the figures easily shoots to ~1.3k figures. However, its MPV sibling Enjoy faces the heat and drops to below 1.5k units.
 ·         The Indian brands – M&M and Tata face the fiercest brunt. New products from their stable seems to be the only respite for these brands.

A look at the top 20 cars of the month –

Indian Car Sales Figures – October 2013

Happy Diwali to all the readers! May the festival of lights fill your home with Happiness, Joy, Prosperity & Never Ending Success!

October 2013 Sales Figures – Pan India
Highlights –
·         No festive cheer for the Automotive industry! Durga Puja, Dusshera & even Diwali couldn’t lighten up the situation. The monstrous marketing spends, incessant TV campaigns and on-ground activation blitzkrieg weren’t able to pull customers into the showrooms. It seems that the normal consumer is busy worrying about the rise in inflation, ‘sky-rocketing onion prices’, fuel price irrationality and increasing interest rates. As a matter of fact, even on Dhanteras which is said to be the most auspicious day for buying gold saw 50% less than expected gold sale. However, on the other side Apple saw remarkable response and never-ending queue for its newly launched iPhone 5C & 5S. Now, that’s irony! The industry is now expected to grow only post 2014 general elections – that’s a long way to go!!! Till then the industry will have to fight for the sale of every unit.  
·        October as a month was flat – though many OEMs saw sequential growth, YOY growth was majorly on a negative side. Maruti nearly touched the 1 Lakh mark (96062 domestic nos), Hyundai crossed the 36k mark after 18 months (the last time it had achieved the feat was Mar 2012!), M&M jump past the 20k offtake after 4 longg months and even Toyota had its best offtake in 6 months. Nissan with the help of Terrano crossed the 4k mark as well. 

·        November is expected to be bleak as consumers would wait for the Discounts-driven December. No immediate launches seen by the industry – all OEMs are gearing up for the upcoming Auto Expo in Feb 2014. Some of the biggest launches of the next 2 years would be showcased in the Expo.  
·        The best performers of October were no surprise – Amaze, Grand i10 & Ecosport. For the first time Honda had a product which would single-handedly touch 10k mark. The entry level sedan space has surprised us all with the sheer volumes it is able to generate – even with Amaze clocking 9564 nos, Maruti had its Dzire ‘fulfilled’ with 17211 offtake! Kudos to Honda for assessing the segment well and launch a breakthrough product. Also appreciate the OEM for ramping up the production accordingly and catering to the requirement. Grand i10 jumps to no.5 spot just within 3 months of it launch! Hyundai has surely made its entry a “GRRRAAAAND” one. Surprisingly its direct competition Swift still clocked 19047 units (the highest in past 7 months!) – that’s the beauty of Indian auto industry. Ecosport is easily clocking over 5k figure offtake – whereas it can easily target 10k. Ford’s focus on exports has made the brand less available in the Indian market – in my opinion it’s a wrong move. Novelty seems to be the trend of the industry currently – don’t forget XUV was offered on a lottery a year back and now the plight is otherwise.   
·         Maruti Suzuki reports the comeback of the LUV Ertiga – with over 7k units it marks is comeback in the MUV space. However, it seems to be a compensation of September’s performance where it had a feeble offtake of 2657 nos. The petrol v/s diesel distribution of MS brands is as mentioned –
·         Its Grand Masti time for Hyundai! – but the brand seems more to cannibalize the in-house i10 rather than the competition. There is nothing exemplary in October by Hyundai’s other offerings. The trend to notice in Diesel vs Petrol distribution – Grand i10 Petrol sells more than its diesel sibling!

·         Toyota proves its dominance in the MUV segment yet again. The workhorse Innova emerges loyal to its Japanese parent and the facelift has surely up the demand. Fortuner plays its part well and successfully garners ~1600 volumes. Etios & Liva performances seem the only bothering.

·         M&M saw a tremendous growth in Scorpio & Bolero – thanks for the good response in the stronghold North Indian market. Bolero regains its 10k run and Scorpio its 5k run. Even the Cheetah-inspired SUV performs well. However, the other brands in the kitty has given a tough time for the Indian UV major.

A look at the top 20 cars of the month –