Superb Growth of Luxury Cars in India

Luxury Cars Sales Chart – March 2011
India has traditionally been a hatchback market. Even now (Mar-11), Maruti sold around 38000 Altos’, Hyundai’s i10 sold around 14000 units. Luxury car manufacturers had always refrained from the conservative Indian market and had questioned its potential. But, time changed and so did the Indian Automobile scenario. We saw a 20-Lakh SUV (Fortuner) burn the sales chart and command a waiting period of more then 6 months. Toyota’s Fortuner has now averaged around 1000 units/month. A section of the Indian market has rapidly evolved to become luxury & brand conscious rather then price sensitive.
BMW is one of the manufacturers who has rightly understood the above phenomena and hit the nail on its head. Its aggressive product and pricing policy has made it leapfrog Mercedes in terms of sales and value creation. BMW’s has again played its price vs value game with its SUV offering X1 and is reaping immediate results. The vehicle is in huge demand now and promises to set new benchmark in sales in times to come. Mercedes still stands as epitome of luxury and its loyals are undeterred by sportiness of BMW or cheekiness of Audi. C-class yet regains its leadership in the segment and gives stiff competition to its peers. Whereas 5-series proves itself to be a complete package and oversells E-class by a margin.
The Rs. 50-Lakh wonders – Nissan 370 Z & Mitsubishi Evo X manages to sell 1 unit each.
Volkswagen’s Beetle did an excellent 21 numbers instead of its humongous price of around Rs. 24 Lakh (on-road). But Phaeton sale was eye-popping – it did 15 no.!!!
XC 60 & XC 90 did a satisfactory figure of 37 and 7 respectively. Volvo is slowly finding confidence in Indian market – this can be further re-instated with the launch of its C-class, 3-series rivaling S60 launch in India.
Porsche’s much debated product Cayenne sold around 9 no.!!! Whereas other models together did around 6 no. This not only depicts Indian love for SUV’s but also signifies the value of practicality in Indian market.
Overall, the sales was very encouraging and demonstrated double and triple digit growth for these luxury car manufacturers. This news is further strengthened by the arrival of super-luxury brands such as Maserati and Infinity in Indian market this April.     

Indian Car Sales Figures – November 2010

November 2010 Sales Figures – Pan India


November was full of surprises for the Indian Auto Industry. While a drop was always expected in the sales numbers, the drastic fall has raised several questions. This shows how Automobile Dealers are skeptical in filling up their stocks for December. The trend has been that the Retail in December is low – as the vehicles being purchased during this time will have lower Re-sale value. Hence, we can expect a slew of discounts being by OEM’s to boost sales at this period of the year.
Some inferences:
  • The ‘Nano Shining’ story has taken aback.Tata’s would have never expected this downfall. They need to sell atleast 5500 Nanos/month to achieve break-even. Safety issues in the car has taken a huge toll on its sales. They gotta bounce back soon or else it’ll be too late.

  • Even Figo sales have reduced a bit. With the introduction of new i10 and the launch of Etios Liva on cards early next year, Ford got to revamp their campaign in sustaining their success with Figo. Figo can script Ford’s glory in Indian market.

  • Totyota’s Fortuner still continues to rule the premium SUV space. Toyota has given birth to a winner in this space. Fortuner still has a huge waiting period and I don’t see Santa Fe creating a dent in this segment.

  • Civic sales have jumped back, but still lags behind Toyota Corolla. The Diesel rocket – Cruze still impresses us with its numbers. Laura faces stiff competition, but however does average numbers.

  • Innova has done pretty well. It proves again that Quality wins over Price. Xylo still has to fight hard to threaten Innova’s leadership in MUV space.

  • Hyundai themselves wouldn’t have been expecting the amazing response they are getting for i20. Time and again i20 is showing consistent performance and has proved that Indians are ready to pay a premium for a stylish yet spacious hatchback. In short, we Indians are Conservative yet RATIONAL !!

  • But, the winner of the competition is our very own ALTO. This old war horse still proves to be the match winner for Maruti. And the all new K10 have provided sufficient support to the older sibling.

  • Scorpio sales still remains consistent over time and has been a performer for Mahindra. The same applies for Bolero.

  • Although its early to say about Aria; but I still believe that the Tata’s Cross-over concept wouldn’t find many buyers 

Indian Car Sales Figures – October 2010

October 2010 Sales Figures – Pan India


This has been a great month for Automobile manufacturers. With festival season around (Dussehra & Diwali), there is expectation of surge in demand. 

Alto has proved again that it is here to stay at the top spot for long and K10 sales has just added to the celebrations!! The tallboy Wagon-R proves again that practicality is what the Indians want. The i10 again heralds the flag for Hyundai and the refreshed version stands to its name. Aria has done pretty decent numbers in its opening month. Fabia’s sales have increased three fold – now that’s fab !!Swift has proved again as an undisputed leader in the hatchback category. The cheapest Ford in the world – Figo is also consistently performing well. Cruze has cruised a long way to ward off competition from Civic and Corolla. 

Fortuner seems to change the fortune of Toyota in the premium SUV space (the car has already a waiting period of six months and still seems to increase more in near future!!). Innova has always proved to be a Innovative winner in the MUV space and still stands a difficult nut to crack for Aria. Scorpio is one product that has evolved as a category of its own and stands no competition. Bolero presents an excellent case to display how an entry level SUV can overcome the sales numbers of a hatch (Bolero has sold more than Figo!!) and thus stands to be the best product for Mahindra. City vents out the competition from Vento and is still doing good numbers. 

Source: All thanks to the guys in Team-BHP for the figures. For a much in-depth overview please click on the link – http://www.team-bhp.com/forum/indian-car-scene/91499-october-2010-indian-car-sales-figures.html

P.S. : The sales numbers indicated here are not Retail volumes (i.e Dealer to customer) but are Wholesale figures (manufacturer to dealer)