Yaris undoubtedly shall be Toyota India’s biggest product failure till date. The model has somehow not clicked the right boxes in any department (pricing, features, looks) and has been outrightly rejected by the consumers. It degrew a monumental -94% YoY and shows no sign of recovering from the sales slump. The segment in overall too has proved to be unattractive for OEMs as the volumes are dwindling every passing month. The segment degrew -35% in June’19 v/s June’18 and almost all models saw a drop in their volumes.
Snippets of segment performance –