Everyone believed Yaris shall revive slowing Executive Sedan sales post it was showcased in the 2018 Auto Expo. Toyota launched it with all the fanfare on 18th May 2018 and it did bring customers to Toyota showrooms. However; the value conscious Indian Consumer was not ready to pay the premium Toyota wanted to command on its brand value and additional safety features it offered. Pricing definitely played its ploy and led to the fall Yaris sees till date. The segment now reels with a failed new launch and the segment leaders volumes falling down with every going month. May’19 was no different and the segment degrew -29% v/s May’18.
Snippets of segment performance –