Bajaj Auto launches new Discover 110 & 125

(L-R) – Mr. Eric Vas, President – Motorcycle Business & Mr Sumeet Narang, VP, Marketing, Bajaj Auto, at the launch of new Discovers 110 & 125

Bajaj Auto today announced the launch of new executive Discover 110 and Discover 125.  With new looks, enhanced performance and a double LED DRLs (Day Running Lights) headlamps. Commenting on the launch Mr Eric Vas, President (Motorcycles), Bajaj Auto Ltd., said, “Bajaj has made a significant impact in the 100 cc segment with the Platina Comfortech & CT 100. The new Discover 110 and 125 bring first time ever features to customers in the 100-125cc segment for a premium experience. The Discovers shall attract a whole new set of customers who desire the benefits of modern technology.”

The new Discovers comes with an unique LED DRL headlamps which is a category first in the executive segment.  The Discovers also carry an all new digital speedometer seen so far only in premium segment bikes. Both Discovers come with new long stroke engines that pack in better torque and power. The newly launched Discover 110 is equipped with advance 4 stroke, air-cooled, single cylinder 115.5cc DTS-I engine which delivers 8.6 Ps power and 9.81 NM torque. On the other hand, Discover 125 is geared with advance 4 stroke, air-cooled, single cylinder 124.5cc DTS-I engine which delivers 11 Ps power and 11 NM torque. The Discover duo are also fitted with 16% longer suspensions and extra cushioned seats for better rides.

Discover 110 will be available at a price of Rs 50,496 (Ex-showroom Maharashtra) while the Discover 125 will be available at a price of Rs 53,491 and Rs 56,314 for drum and disc version respectively (Ex-showroom Maharashtra).

Both the options will be available in three colours – Black, Red and Blue.

With the launch of the new Discovers, Bajaj Auto also showcased the new 2018 version of its performance motorcycles:

  • The 2018 Dominars now come in 3 new vibrant colors inspired by the terrains conquered and the golden alloy wheels.
  • The new Avenger Cruise 220 and Street 220 now come with a more contemporary look while retaining it definitive classical family silhouette.
  • The special Pulsar Black Pack edition in 150, 180 and 220 cc with an all new mean black look and sporty white alloys.
  • Bajaj V with a stylish backrest that adds to the pillion comfort of this solid motorcycle

Top 30 Best Selling Cars of 2017!

As promised in our previous post, we are happy to present the 30 Best Sellers of 2017! It is an interesting point – you may ask why we have covered 30 Top selling cars (why not 5? or why not 50?) . There is not point covering Top 5 (as all 5 are from Maruti Suzuki’s stable!). Also we didn’t want to cover more than 30 models as it would lose significance. We have also categorized Nexa separately to highlight the speed with which Nexa has made its presence in the Top sellers list. We’ve tried to calculate the modelwise YoY growth as well to understand the said model’s performance over last year. So the Best Sellers are –

Interesting Observations:

  • There is no other OEM models in the Top 10 apart from Maruti’s/Hyundai’s!
  • Baleno makes its presence strongly felt and registers itself as the Third Best Selling car of 2017! It sells almost double of Hyundai’s i20!

  • Maruti+Nexa had 12 models in the Top 30 selling cars! Whereas, Hyundai had 5. If other OEMs need to break the dominance of these 2 OEMs, they ought to have a model in the Top 10! It is really needed that Honda, Mahindra, Tata, Toyota, Renault to have atleast 1 model each in the Top 10.
  • Tata has only Tiago in the list. Can Nexon make it to the list next year?
  • Honda & Mahindra have 4 models each in the list.
  • One Product dependent OEMs have a pretty bad time as the entire OEMs performance is dependent on this 1 model!  Ex: Ford (Ecosport), Renault (Kwid), Toyota (Innova), Datsun (Redi-GO).