Nexon sells more than the Ecosport in Sep’18!

Tata’s Nexon sells more than the Ford’s Ecosport for second consecutive month in a row! Nexon completed 1-year of it’s launch and has been holding on to its volumes pretty well. The model has gained acceptance over time and selling more than the legendary Ecosport is no easy task. Usually, the 2nd spot in segment was fiercely fought between Nexon, Ecosport & Honda’s WRV – However, with no Automatic variant available; the WRV has been pushed to the No.4 slot and the competition now lies between the Tata & Ford offerings.

Once the biggest UV maker; Mahindra now occupies the last slot in the segment with it’s TUV 300. However, M&M is planning to make a strong comeback in the segment with it’s upcoming S201 (based on Ssangyong’s Tivoli).

Autocar‘s iteration of Mahindra S201

Let’s see how the Top 5 best sellers in the segment –

The segment in overall de-grew by 6% and apart from Brezza & Nexon; all other models witnessed a YoY decline. The biggest drop was in Honda WR-V’s volume and without an automatic variant update the model should find it difficult to gain the expected volumes. YoY growth statistics of the offerings in the segment:

Baleno – The model that established Brand ‘Nexa’ in India!

Baleno crossed 4.5 Lakh unit sales in just 36 months (3 years)!

The shipment of Baleno started from Oct’15 and has sold an average of ~13k units per month. The Nexa Brand of Network (Showrooms) was started in the year 2015 (July’15); and the first model to be launched from the brand was S-Cross. The initial response of S-Cross was muted and a lot of apprehensions were there on Maruti’s decision to have a separate so-called ‘Premium’ channel for its models.

However, things changed pretty quickly for the brand post Baleno was launched:

Baleno sold 4,76,011 units within a span of 6 months and Baleno currently contributes to over 60% of Nexa volumes in India.

The model is currently matching Swift volumes and that by itself is a great feat for the model. Just for comparison – Baleno sold more than Swift in past 12 months! The sales of Baleno between Oct’17-Sep’18 was 2,08,647 units and 2,07,621 units of Swift were sold in the same timeline. And do note that Baleno are sold in approx. 400 Nexa outlets and Swift in almost 1800 Maruti outlets! It clearly highlights the significance of Baleno’s sales contribution to the Brand Nexa. Baleno’s pricing and extensive feature list has been the USP for the model and has placed it amongst the bestselling premium hatches in India!