Kia Seltos – The best selling SUV for January 2020

Kia Seltos has set the sales chart on fire since launch and has become a Case Study for OEMs on having a successful product launch. Seltos has clicked all the right boxes in terms of looks, features, value and pricing. The model is still commanding a waiting period of almost 3 months and is going strong in the segment. It has sold over 60,000 units in the last months and registered its all time highest sale in January 2020. Seltos sold 15k units in Jan’20 and overtook the likes of Brezza & Creta.

SUV Sales Figures for Jan’20 –

  • Seltos touched 15k for the first time!
  • Brezza came second and managed to cross 10k sales in Jan’20
  • Creta oversold Venue in Jan’20! The discounts running on the Creta has made it an attractive proposition for buyers.
  • MG’s Hector as usual sold higher than the likes of XUV500, Harrier & Compass.

Seltos Sales Trend since Inception – 

4,505 units of Tata’s Altroz shipped in January 2020

Altroz will be the most crucial launch for Tata Motors in 2020 as the model shall define Tata’s performance for the year and shall be vital to place Tata Motors in the 3rd spot of Top OEMs. The Premium Hatchback segment is completely dominated by Maruti & Hyundai. Premium Hatch segment is second biggest segment in India in terms of volumes and the sheer size can be assessed by seeing how well Baleno has been accepted in the subcontinent. Baleno was also the best selling car in India in Dec 2019!

Segmentwise Sales Figures for 2019 –

12.5% of the overall passenger cars sales is from Premium Hatch segment and has not seen a capable offering from any OEMs. The Premium Hatch segment is also facing stiff competition from Compact SUV space as the customers can upgrade to SUV at a small price difference. However; Tata is approaching the segment with enthusiasm and made Altroz extremely feature rich and designed it funky! The Altroz has also impressed by getting a 5-star safety rating in the crash test conducted by the Global NCAP. Tata has priced the model aggressively too.

Let’s see how Altroz fared against other models in the segment in Jan’20 –