FY2020 Car Sales in India – Snapshot

Indian Passenger Vehicle Industry registered a double-digit decline of -17.3% in FY20 v/s FY19. Around 27,57,062 cars were sold in the Indian Sub-continent between April 2019 to March 2020; while 33,32,270 cars were sold between April 2018 to March 2019. While; we expected the Indian Automobile market to grow and get near the 40 Lakh sales market; unfortunately it fell below 30 Lakh units in FY20. The huge decline in sales was unprecedented and was primarily affected by muted economy, BS6 transition and Covid 19 impact. The Fiscal Year also witnessed the launch of 2 New OEMs into the Indian Market – Kia & MG Motors. The timing in particular was extremely bad for launch; however both OEMs went against the tide and fared extremely well. While Kia emerged to be among the Top 3 OEMs in Feb’20 & Mar’20; MG is now consistently faring better than the likes of FCA, VW, Skoda or Nissan. The potential in the Indian market is still bringing in a lot of investments from New brands such as Citroen, Great Wall Motors or Haima.

  • Maruti managed to maintain >50% Market Share in India even though it degrew -18% YoY. However; it lost Market Share of -0.6% in FY20.
  • The Top 3 Gainers of Market Share in FY20 were – Kia Motors, Hyundai & Renault. Kia registered a Market Share of over 3% in the first year of operation itself. It is not an easy feat in the complex Indian market.
  • The Top 3 Losers in terms of Market Share were – Honda Cars, Tata Motors & Maruti Suzuki. No new model launch by Honda in FY20 costed it big and it lost a monumental -1.8% Market Share!  Tata’s fate in particular is not supporting the brand and even with multiple new launches; it failed to make an impact in sales.

Market Share Chart for FY20 – 

81% cars sold in Indian market in the Year 2019 were having a price tag of under ₹ 10 Lakhs!

We believe that a customer first decides the budget and then decides the segment/model of the car that he or she shall purchase. Hence a consumer having a budget of ₹10 Lakh may purchase either an i20 (Premium Hatch), Brezza (Compact SUV), Honda City (Executive Sedan), Kia Seltos (Mid SUV) or any other model/variant which shall fit in the budget. Gone are the days where consumers would first decide the segment and then the model – It is more of deciding the budget now and then the model is finalized irrespective of the segment basis the customer’s taste.

The Price Range Sales shall give a detailed insight on what price bands found highest number of customers. It shall also give us a glimpse on what amount the customer is ready to shell out to purchase a vehicle.

  • 81% cars sold in Indian market were having a price tag of under ₹ 10 Lakhs (Ex-showroom)
  • High indirect tax rate makes India a low value car market, as major chunk from buyer’s valet goes to Government(s)
  • Only 6% buyers could afford a car that cost more than ₹ 15 Lakhs (Ex-showroom)
  • This indicates low level of purchasing power, wealth growth and higher wealth concentration in hands of few

(The article is written by Rohan Rishi. You can connect with him at emailrohanrishi@gmail.com)