Statewise & Citywise Compact SUV Sales in India – FY2020 (Part 3)

Find the earlier posts in the series here –  Part 1 and Part 2

We shall cover the Compact SUV sales for FY2020 in the West Zone in this post. West Zone contributed to almost 31% of the Compact SUV Sales in the previous FY and was the second largest zone in terms of volumes. The States / UTs considered in the West Zone are – Maharashtra, Gujarat, Rajasthan, Madhya Pradesh, Chattisgarh, Goa and Dadra & Nager Haveli. The Statewise contribution to the Zonal volumes is as highlighted.

  •  Maharashtra was the No.1 State for the West Zone (and All India No.2). With sales of 38,516 Compact SUVs in FY2020; it was just 1.4k units behind Uttar Pradesh.
  • Gujarat which the country’s No.1 State in terms of Hatchback Sales; ranked No.3 in terms of nationwide C-SUV sales. However; it was behind Maharashtra by a huge margin for C-SUV sales and ranked second in the statewise tally for the zone.
  • Rajasthan ranked third with sales of 19,948 units of C-SUVs for FY2020. The rough terrains in Rajasthan makes the C-SUVs apt for the budget conscious customers and find higher acceptance too.
  • MP, Chattisgarh, Goa & Dadra Nager Haveli ranked 4th, 5th, 6th & 7th respectively.



Let us now look at the West Zone Statewise & Modelwise Compact SUV Sales/Market Share for FY2020 –

  • Hyundai’s Venue outsold the Maruti Brezza in 4 States in West Zone! Venue sales were higher than the Brezza in Maharashtra, Madhya Pradesh, Chattisgarh & Goa.
  • Maruti Brezza was the Best Selling Compact SUV in Gujarat, Rajasthan and Dadra & Nager Haveli. Brezza’s Market Share in West Zone was 32% and it recorded the highest market share in Dadra & Nager Haveli.
  • Tata’s Nexon sold the highest in Maharashtra and also registered the highest Market Share in the same state. Do note that Maharashtra is also the home state for Tata Motors (as the plant is situated there).
  • Ford saw the highest acceptance for the Ecosport in Gujarat and had the highest market share in Gujarat for the zone.
  • Mahindra fared better in MP & Chattisgarh. Both XUV300 & TUV300 had the highest market share in these states.




We now present the Top 20 cities in West Zone for Compact SUV Sales in the FY2020 – 

  • Pune recorded the highest sale of Compact SUVs in FY2020. It even outsold Mumbai to become the No.1 city in West Zone in terms of C-SUV sales. It also highlights how car sales in Mumbai is stagnating over time.
  • Ahmedabad & Jaipur sold almost equivalent units of C-SUVs as that of Mumbai and best selling city in terms of C-SUV sales for Gujarat & Rajasthan respectively.
  • Compact SUV sales in Indore was marginally higher than Bhopal! With this; Indore also became the No.1 City in Madhya Pradesh for Compact SUV Sales in FY2020.
  • Nagpur became the third city from Maharashtra to fare in the Top 10 cities for West Zone. Around 3,271 units of C-SUVs were sold in the city in the previous fiscal.
  • Notable sales recorded by Surat, Gwalior, Raipur and Thane too for their respective states.

Statewise & Citywise Compact SUV Sales in India – FY2020 (Part 2)

Find the Part 1 of the series – here

As highlighted in Part 1; North Zone was the biggest Zone in terms of Compact SUV sales and contributes to over 34% of the Compact SUV sales in India. The States/UT considered in the North Zone are Uttar Pradesh, Haryana, Punjab, Delhi, Uttaranchal, Jammu & Kashmir and Himachal Pradesh. The Statewise contribution to the Zonal volumes is as highlighted.

  • Uttar Pradesh is the No.1 State in North (and Nationally too). Around 3,326 units of Compact SUVs were sold per month average in the State for FY202o.
  • Haryana ranked second for the Zone with a sales of 26,497 Compact SUVs in FY2020.
  • Punjab & Delhi had a tough fight for the third spot and Punjab overtook Delhi by just a small margin. However; the point to note here is that Delhi as an Union Territory sold almost same units as Punjab as an entire state. Also NCR volumes are not considered here in Delhi’s statistics.
  • Uttaranchal, J&K and HP ranked 5th, 6th & 7th respectively.




Let us now look at the North Zone Statewise & Modelwise Compact SUV Sales/Market Share for FY2020 –

  • Maruti’s Brezza had the highest market share in Punjab! The MS here was 54% v/s the Zone’s average of 38%. Haryana too showed better acceptance for Maruti Brezza.
  • The Market Share for Hyundai’s Venue was the highest in Himachal Pradesh! It outsold Brezza almost 4 times in FY2020. J&K, Delhi & Uttaranchal too fared well for the Venue.
  • Tata registered its highest Market Share for Nexon in the North Zone at J&K! Delhi came in close second for the Tata Nexon.
  • Ford Ecosport saw highest acceptance in states like Uttaranchal & Delhi in North.




We now present the Top 20 cities in North Zone for Compact SUV Sales in the FY2020 – 

  • Delhi undoubtedly was the biggest market and sold 19,258 units in FY2020.
  • Lucknow came in second and registered a sale of 7,683 Compact SUVs in FY2020.
  • Gurgaon kind of equaled Lucknow’s volumes! Around 7,031 Compact SUVs were sold in Gurgaon alone in FY2020.
  • Noida ranked after Gurgaon and 4,369 units of Compact SUVs were sold in the previous Fiscal in the city.
  • Ludhiana was Punjab’s biggest city in terms of C-SUV sales!
  • Dehradun was the only state from Uttaranchal to fare in the Top 20 list and ranked 11th.
  • Also Jammu was the only state from J&K in the top 20 and ranked 14th in the list.
  • Notable sales registered in Kanpur, Jalandhar & Karnal for their respective states.

Statewise & Citywise Compact SUV Sales in India – FY2020 (Part 1)

Do read on our analysis of FY2020 Statewise & Citywise Hatchback Sales in India – here

Citywise Sales Analysis is a section that we have tried to cover for a very long time. However; the vastness of our country and the complexity of the data have deterred our efforts. But, since inception we have strived to present the data our readers want. And we take our Statewise & Citywise Sales analysis to the next level with this post.

We will extensively cover the Compact SUV sales in the Indian states for FY2020 here and shall cover top cities (Zonewise & Statewise) in the subsequent posts.  The points to consider for this post are –

  • The sales numbers reported here is the Wholesale/Dispatch data (cars sold from the manufacturers to their authorized dealers).
  • The sales period in consideration here is FY2020 (Apr’19 – Mar’20).
  • Sub-4m Compact SUV figures shall be analysed in this article. The models in consideration are Maruti Brezza, Hyundai Venue, Tata Nexon, Ford Ecosport, Honda WR-V, Mahindra XUV300 & TUV300.
  • As it is an independent analysis/research; there may be certain degree of variance and shall not be 100% accurate.

We start with the Statewise Compact SUV Sales Numbers for FY2020 –

  • Uttar Pradesh is India’s biggest market for Compact SUVs! Almost 11.6% of India’s Compact SUVs is sold in UP alone. The state sold an average of 3,326 Compact SUV’s per month in FY2020.
  • PS: The biggest state in terms of Hatchback Sales was Gujarat and UP had ranked third (Source). Poor Road conditions and the need of rugged vehicle has made a higher spurt in Compact SUV sales in Uttar Pradesh.
  • Maharashtra ranked second in terms of Compact SUV sales and contributed to 11.2% of the country’s C-SUV volumes. However; Maharashtra had ranked second too in terms of hatchback sales.
  • Haryana outsold states like Gujarat & Karnataka to emerge No.3 in the ranking table. Haryana’s love for C-SUVs is pretty evident in the sales volumes.
  • Gujarat came in 4th in C-SUV sales; whereas it had ranked first in hatchback sales!
  • Karnataka was the largest Southern state and nation’s 5th ranked state for C-SUV volumes. Telangana too has a strong contribution in C-SUV volumes and both K’taka & Telangana were able to pip Kerala in this segment. Do note that Kerala was South’s No.1 state in terms of hatchback sales.
  • Not a single East Zone state fared in the Top 10. However; West Bengal was East Zone’s biggest state in terms of  C-SUV sales and contributed to 2.1% of nations C-SUV volumes.



Zonewise Compact SUV Sales Figures & Market Share for FY 2020 – 

  • North Zone was the largest zone with a sale of 1,17,737 units of Compact SUVs in FY2020
  • West Zone came in second with contribution of 1,06,683 units
  • South & East were ranked 3rd & 4th respectively

  • Maruti’s Brezza had the highest Market Share in the Northern part of the country where it recorded a Market Share of 38% v/s national MS of 32%.
  • Hyundai’s Venue had its stronghold in the eastern part of the country; while it was weak in Brezza’s strong turf (North).
  • Tata registered its highest Market Share for Nexon in Southern states. Though; in terms of volumes North contributed the highest.
  • Ford had an higher acceptance in South & East Zones. The same was clearly visible in the respective Market Shares.
  • XUV300 fared the best in Eastern area of the country! The units sold in East was almost equivalent of the South – While overall Compact SUV sales in South is more than double that of the East!

We shall drill down the figures statewise and also highlight the top selling cities in the coming posts.

Product Lifecycle Analysis – Tata Motors

Do read our article on the Product Lifecycle for Maruti Suzuki models – here

Tata Motors entered the Passenger Vehicle segment in the year 1991 and Sierra was its first offering in the Indian market. This was followed by the launch of the Tata Estate in 1992 and the Tata Sumo in 1994 – India’s first sports utility vehicle. Tata started off really well in its first decade of operations and its models like Sumo, Safari and Indica were breakthrough successes. However; the influx of global OEMs and relative success of Maruti & Hyundai made things difficult for the Indian major and has suffered majorly in the past 10 years. Reeling with product & reliability issues Tata Motors have taken huge steps to turnaround its image as a futuristic & quality conscious automaker. We show how the same has reflected in the OEMs Products Life Cycle in this post.

Things to consider before going through the article –

  • The graphs represent the marque/brand lifecycle. Each brand may involve a numerous updates/facelifts/platform changes. We have tried to cover that in detail through the model description.
  • We have considered the Launch & Discontinued timeline basis the start and end of dispatches of the respective models.

Lets see the Lifecycle of Tata Motors’ Models – 

  • Tata Motors has introduced 16 models in the Indian Market since 1991.
  • Out of these 16 models; 11 have been discontinued! Only 5 models are currently on sale in the Indian soil.
  • Many of iconic offerings – Indica / Safari / Sumo / Nano have been discontinued. Tata Motors have restructured their overall portfolio on the Impact Design 2.0 with the intent of making Tata cars more desirable and elevate their equity as a reliable carmaker.




The Discontinued Tata Motors models list and their age –  

1. TATA SUMO –

Sumo was Tata’s longest running model. It was present in the Indian Market for almost 25 years! The Sumo was launched in 1994 as a 10 seater rear-wheel-drive SUV. The Sumo was based on the Telcoline’s Tata X2 body-on-frame platform with a redesigned and strengthened rear axle to adapt it to off-road use with part-time all-wheel drive. The Sumo 4WD was sold to fleets and the Indian army. Prior to the Sumo, the Indian market was stagnated with only M&M selling Willys Jeep based models. Upon release, Tata Sumo quickly captured a major segment of the utility automobile market in India.

Upgrades/Next-Gen:

  • Tata Sumo Spacio (2000-2011) – Tata Sumo Spacio was launched in 2000. The major changes to Sumo were in the powertrain (a new 2956 cc direct injection naturally aspirated diesel engine was introduced). It also had a longer wheelbase as compared to earlier version; the Spacio used a different transmission, rear axle and tyres specifically to get better fuel economy.
  • Tata Sumo Victa (2004-2011) – Launched in 2004 the Sumo Victa was a facelifted version of Tata Sumo Spacio. The updates included all new interiors, a tachometer, multifunctional instrument panel, power steering, power windows on all four doors, key-less entry and hosts of other comfort features. In later 2007, Tata Motors launched the upgraded version called Sumo Victa Turbo DI.
  • Tata Sumo Grande (2008-2016) – Tata Motors launched the Sumo Grande on 10th January 2008 powered with a new 2.2 Dicor common rail diesel engine 120 bhp (89 kW; 122 PS). It featured a completely different body work and was designed by Concept Group International LTD in the UK.

2. TATA SAFARI –

The Tata Safari was a mid-size SUV produced by Tata Motors since 1998. The brand stayed in the Indian market for 21 years and was also Tata’s one of the few offerings was targeted for markets like Europe. It was primarily India’s first premium SUV and had a loyal fan following.  The name Safari was adopted to emphasize the supposed off-road qualities of the vehicle. The Safari when launched was powered by a 2.0 litre Peugeot XD88 turbodiesel unit with 87 PS (64 kW) power. It came with a synchromesh forward five-speed manual gearbox, with a 4WD option and 235/75×15 tyres. The model was majorly unchanged until 2012 when the Safari Storme was launched –

  • Safari Storme (2012–2020) – The Tata Safari Storme was launched in October 2012. The main changes included new front and rear lights, new grille and redesigned bumpers, the rear spare wheel has been moved under the floor and the tailgate was new. The body shell was completely new; overall design silhouette remained unchanged though.

3. TATA INDICA –

It was the first passenger hatchback from Tata Motors and is also considered to be India’s first indigenously developed passenger car! Launched in 2008; it was said to be the most modern car ever to be designed by an Indian company.  It had 1.4-L petrol & diesel inline-four engine designated internally as 475DL.

Upgrades/Next-Gen:

  • Indica Vista (2008–2015) – Launched in the year 2008; it was built on a completely new platform and shared nothing with the earlier Indica. It was bigger than the previous Indica and was 3,795 mm (149.4 in) long with a wheelbase of 2,470 mm (97.2 in). It came in with two new Fiat engines, a 1.3 L Quadrajet common rail direct injection diesel and a 1.2 L Safire MPFI VVT petrol engine. Indica Vista saw some updgrades too.
    • Indica Vista Quadrajet – Tata Motors increased the engine line-up of Vista,  with an all new variant christened as Quadrajet 90 was introduced.
    • Indica Vista D90 – The Vista D90 was the most powerful Vista and was powered by Fiat sourced 1.3-litre multi-jet engine that gave out maximum power of 90 PS.

4. TATA INDIGO –

It was the four-door saloon version of the Tata Indica and was launched in Jan 2003. The Indigo had a greater wheelbase than the Indica, to accommodate the C-pillar and the trunk. Indica featured the turbocharged variant of 1.4L diesel engine, which produced 68 hp. The car was also offered with a 1.2 L 68 hp 4-cylinder MPFI petrol engine.

In 2006, the first major design update for the Indigo was done. It came with new body panels, a redesigned front grille housing double-barreled headlamps, triangular front fog-lamps, a multi-reflector tail-lamp cluster with dual brake lamps; a newer 3-spoke steering wheel, refreshed dual-tone fabric interiors, and an audio system with a CD player. Under the hood, it also featured a new 1.4 L Dicor turbocharged common rail diesel engine, which produced 70 hp (52 kW) and complied with the Bharat Stage III emission norms.

Upgrades/Next-Gen:

  • Indigo CS (2008–2018) The Indigo ECS (compact-sedan) was launched in 2008 and was India’s first sub-4m Compact Sedan. At launch, the Indigo CS was the shortest sedan in the world! With a length of 3,998 mm; it allowed Tata Motors to avail excise-duty incentives targeted at cars with under 4 meters of length.
  • Indigo Manza (2009-2016)It was launched on 14 October 2009. It later had a BS-IV compliant engines sourced from Fiat. These include the 1.4 L Fiat FIRE petrol engine (re-branded as Safire), and the 1.3 L MultiJet common-rail diesel engine featuring a variable turbine turbocharger (re-branded as Quadrajet 90). Both engines had a power output rating of 90 HP.

5. TATA SIERRA –

It was the first SUV to be designed and produced in India. Tata Sierra was primarily a three-door Sports Utility Vehicle. It was powered by a 2.0-liter (1,948 cc) four-cylinder diesel Peugeot XD88 naturally aspirated manufactured under license by Tata Motors in India with two valves per cylinder and indirect injection with pre-chamber and 63 horsepower.

6. TATA NANO – Read more about the Nano here.



7. TATA ESTATE

The Tata Estate was a station wagon car produced by Tata Motors between 1992 until 2000. The Estate’s exterior was based on Mercedes-Benz station wagon design made at the time of conception, in particular the T-series estate-type cars. It was powered by a Peugeot sourced 1.9-litre diesel engine producing 67 bhp at 4500 rpm and torque of 118 Nm at 2500 rpm, mated to a 5-speed manual transmission.

8. TATA ARIA –

It was launched to customers on 12 October 2010. Tata Aria was said to a blend of an MPV and an SUV. Tata Motors actually designed the Aria in collaboration with Jaguar-Land Rover (JLR), its subsidiary. Aria featured an engine designed in-house by Tata Motors. Called 2.2L Varicor, it was a common-rail diesel engine with an inline 4-cylinder topology, featuring a variable-geometry turbocharger with intercooler. The engine was rated with a maximum output of 150 PS (110 kW) at 4000 RPM, with a maximum torque of 320 Nm, at 1700 RPM. The engine is mated with a 6-speed manual transmission, with four-wheel drive and two-wheel drive variants.

9. TATA ZEST

The Zest was part of Tata’s Falcon programme and was based on existing platforms on which the Tata Indica Vista and Indigo Manza were built.

10. TATA BOLT

Bolt was showcased parallel to Tata Zest. It was powered by the 1.2-litre Revotron Turbocharged MPFi engine which gives a power of 90 PS and torque of 140 Nm.

11. TATA HEXA

The Tata Hexa was based on the company’s previously used Aria platform, with a body-on-frame chassis. It used Tata’s Impact design language. The company used its three design studios in India, the UK and Italy for designing cars in this design framework.



List of Tata Motors models currently on sale in India – 

1. TATA TIAGO –

The Tata Tiago was born as the successor of the Tata Bolt. The base platform was the Tata X1 chassis that also adopted the previous Indica and Bolt but was heavily modified and shortened because with the new car Tata Motors wanted to lower the list price as well as the production costs. Also the engines were all new and the old Fiat 1.2 FIRE and 1.3 Multijet unit adopted by the previous models were abandoned.

  • JTP Version (2018) – In October 2018, Tata launched the Tiago JTP, a sporty version Tiago with 1.2 litre Revotron Turbo engine with max output of 114 PS of power which is 29 PS more than all the other versions.
  • FACELIFT (2020) – The face-lifted Tata Tiago was unveiled alongside the Tigor in 2020. It included cosmetic changes along with the BS6-complaint engine update.

2. TATA TIGOR –

The Tata Tigor was born directly from the same project that originated the Tata Tiago. Compared to the Zest the Tata Tigor is slightly shorter than a few millimeters, and even the pace measures only 2 millimeters less, the overall length is 3,994 meters as in India the cars that fall within the 4 meters limit enjoy tax breaks.

  • Tigor EV – In October 2019, Tata Motors has launched the Tigor EV for private owners. It has an extended the range from 142 km to 213 km on a single charge according to ARAI certification. It is reported that the Tigor EV will be the cheapest electric car available for commercial buyers.

3. TATA NEXON – The Tata Nexon is a subcompact crossover SUV produced by Tata Motors since 2017. It is the first Indian-made car to earn a 5-star Global NCAP rating.

  • Nexon EV (2019) – The electric version of the Nexon was revealed on 19 December 2019. The Nexon EV uses components from Tata Motors electric vehicle technology brand Ziptron. The electric motor produces 127 hp and 245 Nm of torque. It has a 30.2 kWh battery pack that is claimed to offer a range of up to 300 km.
  • Facelift (2020) – Tata Motors launched the new facelifted Nexon with some feature additions and a BS6 engine on Jan 2020. The 2020 Nexon has the BS6 Diesel engine with 110 PS @ 4000 RPM & Petrol – 1.2L Turbocharged Revotron engine with 120 PS @ 5500 RPM.

4. TATA HARRIER

The Tata Harrier is a five-seater compact SUV produced by Tata Motors. It was launched in Indian market on 23 January 2019 and is positioned between the subcompact Tata Nexon and the Tata Hexa. The car is a C-segment SUV based on the OmegaArc platform, an essentially re-engineered version of the Jaguar Land Rover D8 platform adopted by models such as Range Rover Evoque, Discovery Sport and Jaguar E-Pace. The OmegaArc compared to the original D8 has been redesigned to lower production costs by adopting different alloys and rear suspension with twist-beam scheme and panhard rod with coil spring, cheaper than the multilink of the Jaguar Land Rover models, while the front axle maintains the same MacPherson strut with coil spring and anti roll bar. The body has smaller amounts of high-strength steel. The engine is the 2.0 ltrs. Multijet 16-valve four-cylinder turbo diesel with common rail direct injection, variable-geometry turbocharger, delivering 140 horsepower and 350 Nm of torque, produced by Fiat.

5. TATA ALTROZ

The car was launched on 22 January 2020. It was the first Indian-made hatchback car to achieve 5 star Global NCAP rating. It is based on the Agile Light Flexible Advanced (ALFA) Architecture, along with energy-absorbing body structure, accounts for the absolute safety of the passengers.

Tiago is now the oldest model in the current lineup of Tata Motors in the Indian market. Tata has invested significantly in the past few years to refresh its model lineup and is clearly visible in the aforementioned product lifecycle analysis. This also reflects that these models MUST perform well in terms of volumes to recover the investment made by Tata Motors and also ensure that it is successful in elevating overall Brand Image of the OEM. Technically, the models like Nexon & Altroz have proved their worth in the Global NCAP tests and shows Tata’s capability to manufacture world class and safe cars. Tata Motors has played its bet by getting an offering in all major segments – Hatchback (Tiago), Compact Sedan (Tigor), Premium Hatchback (Altroz), Compact SUV (Nexon) & Mid SUV (Harrier). However; the sales numbers will speak for its success and model viability.

Impact of IoT on Automotive Product lifecycle & change in business model

For the last few years, if anyone types these 3 words “Automotive Trending Topics” on any search engines, clearly these 4 distinct and univocal topics will come up every single time. These are Autonomous vehicle, Electric Vehicle, Shared Mobility and Connected Vehicle. The focus today will to be to discuss in depth on the topic of Connected Vehicles. So what exactly is Connected Vehicle? In simple terms, it refers to the communication of one car with other cars / with the traffic management infrastructure / with the vehicle occupants / with the outside world. The car of the future will become a “third place” between home and workplace, combining features of both. This is where IoT (Internet of Things) steps in, which is a collection of interrelated computing devises which have the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. Thus, connected vehicle will soon be an integral part of IoT by being one amongst those connected devices.

Image Source

The present computing devices such as Mobile phone, Laptop, Tablets and other gadgets, have a typical product lifecycle (PLC) average of 1-2 years. Due to the enormous pace at which the technology is advancing both on the hardware and the software sides, the product becomes obsolete within 2 years, which typically defines the PLC. Now with the similar pressure to digitize the car and thereby adding new features to connected vehicles, the average car lifecycle (5-8 years) will also adapt to the technology lifecycle (1-2 years), thus marking a significant drop.

So now, what will be the impact of such a change of PLC on the automotive landscape? It will have multitude of impacts at various level, for the different stakeholders as well as the environment. Let us analyse them one by one.

  • From a consumer’s perspective, the change might result in renting, leasing rather than go for a purchase (Since with a shorter PLC, it makes more sense to just use it for a year and so and move to the next model with more features rather than owning and selling – as typically there is a significant depreciation of an average car for first 1-2 years which will even go higher when the technology shifts very fast).
  • From Dealership model of selling cars, the shift might result in renting model companies, where these companies will be owners of the vehicle and will be renting out (Short term lease model). Such business model will require strong hand holding from the Original Equipment Manufacturers (OEMs), as the vehicle owned by these renting dealerships need to be capitalized between them and the OEMs.
  • From the OEM’s perspective, the focus will be on absorbing the obsolete vehicles from the market to make more space for the new vehicles.
  • From an environment perspective, it is beneficial as the OEMs are taking in the old vehicles and will try to reuse the components as much as possible thus creating a huge opportunity for recycling.

Now it is only a matter of time that connected car will be a significant part of IoT. When that happens, it will be really interesting to see whether the car owners will need to find new ways to finance their vehicles (New financial instruments) or the industry will adopt to a different business model as mentioned above. Only time will tell.

(The article is written by Rudra Raj Hazra. He is automotive professional, a market analyst & commenter.)