Two Wheeler Sales Snapshot – December 2020

Around 11,27,917 two wheelers were dispatched in December 2020 from OEMs to their respective dealerships. The Industry recorded a growth of 7.4% in Dec’20 v/s Dec’19.

OEMwise Sales Snapshot –

  • The Two Wheeler Sales had a single digit growth of 7.4% in Dec 2020 v/s Dec 2019. The overall two wheeler sales managed to cross 11 Lakh units in Dec 2020.
  • Hero Moto Corp was the No.1 Two Wheeler manufacturer in Dec’20 and the OEM sales grew by just 3.2% YoY. Its Market Share fell the highest in the Industry – from 39.24 in Dec’19 to 37.68% in Dec’20.
  • Honda registered the Market Share fall of -0.46% even though the sales grew by 5.1% YoY.
  • Royal Enfield recorded one of the highest YoY growth at 35.1% and its Market Share jumped by 1.19% to 5.81%.
  • Bajaj Auto volumes increased by 3.6% YoY and its market share fell by -0.42%.

Market Share Graph –

SUVs gained the highest Market Share in 2020!

Way back in 2015, SUV segment used to contribute to about 13.5 percent to the overall passenger vehicle sales. This number became about 26 percent in CY 2019. In CY 2020, the SUV segment has further gone up from 26 percent to 29 percent.

  • SUV/Crossover gained market share on cost of Sedans, which has been out of favor for a long time, now
  • MUV segment was largely supported by new-gen Ertiga and Triber, and was dragged down by late and slow introduction of Innova BS6 facelift
  • Hatchbacks seen good traction due to pent-up demand

  • India remained a small car market with 76% of cars sold were smaller than 4m in length
  • Battery Electric Vehicle market share was 0.16%

  • Maruti continues to dominate in every body style (mostly sub 4m segment), with exception of SUV/Crossover, that’s largely due to absence of BS6 diesel engine and product portfolio gap (read it as poor product choice like S-Cross)
  • Hyundai and KIA had a strong presence in SUV/Crossover segment
  • Mahindra the original UV maker, was struggling amidst the new breed of crossovers
  • Toyota Innova still has good market share despite ever increasing price
  • MG too grabbed good market share in fastest growing SUV/Crossover segment

  • Hatchback is still right ingredient to achieve higher volume
  • SUV/Crossover is right ingredient to achieve higher margins
  • A rich mix of both the above mentioned ingredient, and generous use of MPV will lead to sustainable profitability in mass market segment
  • But in luxury car segment, Sedan still have substantial presence, as owners still prefers to be driven in luxury of back seat

Tractors Retail Sales Statistics – December 2020

Tractors was the category to register the highest YoY growth in December 2020. Tractors registration continued its positive momentum showing a growth of 35.5% in Dec’20 v/s Dec’19.

Source: FADA Research
  • Mahindra + Swaraj commanded a Market Share of 41.04% in December 2020 and was the No.1 Tractor OEM in terms of Retail volumes for Dec’20. Do note that while M&M lost -1.11% Market Share; Swaraj’s Market Share increased by 0.66% YoY.
  • Sonalika outsold TAFE again in Dec’20 and recorded a Market Share of 13.57% in December 2020. Sonalika has been extremely consistent in the past few months and the sales growth is a testimony. It has also widened its gap in terms of volumes from TAFE this year.
  • TAFE registered sales growth too and grew 40% in Dec 2020 v/s Dec 2019. It saw its market share increase by 0.38% YoY.
  • Escorts recorded the highest market share fall of -1.55% and ranked fifth in the list.


  • The above numbers do not have figures from AP, MP, LD & TS as they are not yet on Vahan 4.
  • Vehicle Registration Data has been collated as on 09.01.21 and in collaboration with Ministry of Road Transport & Highways, Government of India and has been gathered from 1,270 out of 1,477 RTOs.

Tata Nexon EV emerged as India’s Best Selling Electric Car for 2020!

Tata Motors sold 2,529 units of Nexon EV and emerged as the best-selling electric car in India for the year 2020. It also garnered a Market Share of whopping 63% in the segment!
  • Launched in January 2020; Tata Nexon EV hit the right chords of practicality & value for money with Indian EV car buyers. With a starting price of Rs.13.99 Lakh; it was the most affordable EV SUV in the Indian market.
  • MG ZS EV was launched in January 2020 as well and accounted to >28% of the cars sold in the segment. MG offered eShield for the ZS EV, which provided free-of-charge 5-year manufacturer warranty for unlimited kilometres on the car and 8 years/150k km warranty on the battery. MG claimed that ZS EV comes at a running cost of under INR 1 per km and offered maintenance packages starting at INR 7,700 for 3 years.
  • India’s first Electric SUV – Hyundai Kona ranked third and sold just 223 in the entire year and had a market share of 5.6%.
  • Mahindra which was once the Pioneer of EV car space; ranked last in the table! It could sell a mere 9 units in the entire year!

Indian Car Retail Sales Figures – December 2020

Passenger Vehicle Registrations saw an increase of 24% YoY and around 2.7 Lakhs passenger vehicles were registered in India for December 2020.

New launches in PV and a fear of price increase in the month of January 2021 kept the demand going. Supply side issues in passenger vehicles continued for the 2nd straight month thus making waiting period as high as 8 months in select OEM vehicles. Dealer Inventory continues to fall with PV inventory ranging from 15-20 days.

OEM wise Passenger Cars Market Share Data for Dec-20 with YoY comparison –

Source: FADA Research
  • Maruti Suzuki reported an increase in Market Share YoY and was able to command a Market Share of >48% in December 2020.
  • Hyundai ranked second and recorded a fall in Market Share of -0.9%.
  • Tata again had an impressive month where both Wholesale & Retails were better. Tata Motors registered a YoY increase of stellar 78.3% and was one of the highest in Dec’20. It also increased its Market Share by 2.2% in Dec’20 v/s Dec’19
  • Mahindra’s market share dropped by -0.7% in Dec’20 v/s same period last year.
  • Kia is on a roll. It is already commanding a Market Share of 6.6% within 1 year of operations. Sonet has helped Kia strengthen its hold in the Indian market even further and it grew 73.3% YoY.

Luxury Car Sales in December 2020 – 

  • Luxury Cars Retails saw a dip of -29.1% YoY and the segment is still struggling to improve its retails.
  • Mercedes volumes fell by -27.5% in Dec’20 v/s Dec’19. However; it was able to increase its Market Share by 0.9% v/s last year.
  • JLR recorded the highest Market Share fall in Dec’20 and the volumes dropped by -41% YoY.