Luxury Car Sales – 2018

  • The Luxury Car Sales too had a tough time in 2018 and 2 biggies – Audi & Mercedes reported a negative and stagnant growth respectively. The overall industry could grow a modest 3% in 2018 vs 2017.
  • Mercedes-Benz retains the No.1 position for the year 2018. However; the YoY was growth was stagnant and couldn’t gain any significant increase in volumes during 2018.
  • BMW+Mini had an impressive 2018 and grew 13% which was the highest growth reported in the Top 3 OEMs. BMW is currently on a product offensive and has a lineup of 12 launches in 2019 as well. Hope the German OEM gives a tough competition to its other German counterpart (Mercedes).
  • Volvo has given not only safe; but beautiful cars as well recently. XC40, XC90, V40 cross, S60; etc – The lineup is now comprehensive and is well accepted in terms of looks and features. The Chinese owned (Geely) brand is slowly and steadily gaining volumes.
  • Tata owned JLR too did a moderate 16% growth and was only 404 units short of 5k.

2018 Car Sales Statistics – India

Modelwise Car Sales Statistics for 2018 –

Top 25 selling models of the year 2018 are –

Top Selling Compact Sedans of 2018:

Top Selling Compact SUVs of 2018:

Top Selling Sedans of 2018:

Best Selling Car of 2018 – Maruti Dzire!

Maruti Dzire dethrones Maruti Alto after 13 years; and emerges as India’s highest selling car of 2018!

In a reflection to consumers preference over bigger cars; Dzire emerged as the Sub-continent’s best seller. It is the first time in the Indian Automotive history a compact sedan would’ve been throned as the nation’s best selling car. Dzire sold 2,64,612 units in 2018, a growth of 17.6 percent over 2017 and was higher than Alto’s tally of 2,56,661 units that was stagnant over the previous year. Dzire has been closing in on the Alto over the last 3 years showcasing a growing trend among consumers to opt for bigger, more feature rich cars against bare bones entry level models that depend on lower price point.

A look at the Top 10 Selling Cars of Year 2018 –

  • Dzire’s facelift in May 2017 has helped it register all time high sales.
  • Alto is now under its peak annual sales of 2011 when it hit 3,11,367 units and also now became the best selling small car in the world in a single market between 2011-14.
  • Swift and Baleno did impressive volumes each and crossed >2 Lakh sales in Calendar Year 2018. The time is not far where these cars shall overtake Alto volumes as well! Also to note here that both Swift & Baleno clearly outsell its much cheaper sibling Celerio.
  • The tall boy Wagon R had a forgettable year dropping out of the top 5 for the first time ever with a 8.9 percent decline in sales at 1,52,020 units. It was replaced by the company’s compact SUV Brezza in the top five. However, the refreshed Wagon R is expected to change the scenario this year.
  • Value Conscious Indian buyer is now ready to spend higher – Hyundai’s Elite i20 for example found more customers at 1,41,104 units than the Grand i10 that clocked 134,249 units.

Car Sales India – Year 2018

~33.5 Lakh Passenger Vehicles were sold in India during the year 2018! The Industry could project a growth of little over 5% in 2018 when compared to 2017. While we anticipated that 2018 shall be they year where the industry could grow double digit owing to multiple new launches and also due to the Auto Expo euphoria. However Weakening Rupee, Volatile Stock Market, Increasing Fuel Prices & Rising Interest Rates played spoilsport in the growth story and the Industry struggled to register even 5.2% growth.

Let’s see how the OEMs fared in 2018 –

  • Tata registered the highest YoY growth; witnessed an improvement of 26.3% in sales volumes. Riding on the consistent performance of Tiago and Nexon, Tata sold almost 2.2 lakh passenger vehicles last year.
  • Ford and Toyota were the next two OEMs which could register positive growth, witnessed growths of 11.7% and 8.5% respectively.
  • The Nation’s Biggest Car maker sold >17.3 Lakh cars and grew by 8% in 2018 v/s 2017.
  • As a matter of fact; 6 out of Top 7 OEMs saw a positive YoY growth barring Honda which registered a degrowth of -2.4%. Even with the big ticket launch of Amaze; Honda wasn’t able to match 2017’s volumes in 2018.

How the Market Shares fluctuated in 2018 v/s 2017 –

  • Maruti strengthened its market share even further in 2018 to 51.7% v/s 50.4% Market Share in 2017. Maruti+Hyundai now captures 68.1% of the overall market!
  • Renault registered the highest dip in Market Share and lost a heft 1.1% Market Share in 2018 v/s 2017! It’s high time for Renault to pull its socks and avoid any further drop in its volumes/MS.

Retail Sales Snapshot – December 2018

FADA (Federation of Automobile Dealers Association) has taken a great initiative of sharing the Retail (sale of cars from Dealership to End Customer) Data. This shall be the right way of looking at the Industry Performance as the Wholesale Data was deceptive as it used to reflect the dispatches of cars from OEM to dealer. As the Wholesale figures were primarily published; OEMs used to push cars to dealers to project growth in the sales volumes which used eventually lead to high inventory levels at dealerships if retail movement was slow. We appreciate FADA’s initiative and hope they shall be able to share model-wise retail data as well.

The Industry-wise Retail Statistics for Dec’18 is as shown below:

  • Not a healthy scenario for the Auto Industry
  • MoM (Month on Month) Auto Sales have actually declined; vis-a-vis growth seen in the Wholesale Statistics
  • Liquidity a concern for the Auto Industry and is backed with negative consumer sentiment
  • Passenger Vehicle Sales was down by -7% in Dec’18 v/s Nov’18 and was -3% when compared to Dec’17. The PV Sales were down by 7% in FY18-19 vis-a-vis FY17-18! Indeed a much more tougher time for dealers rather than the OEMs as they shall be still carrying the stocks in their inventory.
  • 2W sales were comparatively better and showed 11% growth in Dec’18 v/s Dec’17. However; there was a degrowth of -18% in Dec’18 v/s same period last year.