An ode to Tata Indica – 20 years of Indi’genious’ car!

Yeah, Tata Indica was India’s home grown first indigenous (originating or occurring naturally in a particular place; native) car! It was showcased in 1998’s auto expo and shipment to dealers started from Feb’99. It has sold an impressive ~15 Lakh cars in 226 months and is currently in the end of its life. We saw a post on 20th Birthday of the legendary vehicle today, and hence this article! Let’s see some interesting stats on the brand –

  • Within a week of its unveiling, Tata Motors received 115,000 bookings! Within two years, the Indica had become the number-one car in its segment.
  • Introduced with the caption “More car per car,” the ad campaign focused on roomy interiors and affordability. And yes, it was one of the most impressive automotive ad campaigns of all time.

  • Indica was the first Tata to have a monocoque chassis! And the other firsts from Tata Motors were – first car to have a “body in white”, first car to be designed keeping aerodynamics in mind, first car with a transversely mounted front engine, front wheel drive layout.
  • The Indica offered options like air conditioning and electric windows, which were previously restricted to upmarket imported cars in India!
  • Indica was also exported to European markets from 2003. It was rather badged as a MG Rover CityRover!

  • It’s highest sales in a month was 15,283 units (Mar’2007)!
  • Tata Indica has sold 14,69,038 units till date and has been the best selling car by an ‘Indian OEM’!
  • Indica established Tata Motors as a forerunner in the Indian OEM’s race. Other OEMs (like M&M) followed the suit. Indica also helped Tata Motors launch other models (Indigo, Indigo CS) which elevated Tata Motors race to No.3 OEM in Indian market.
  • A glance at Indica’s sales over years –

Interesting Fact – 1998 Auto Expo was iconic in terms of the cars which were showcased that year (Tata Indica, Hyundai Santro, Honda City, Ford Fiesta etc)!

Launch Ad –

Indica V2 TVC –

30 Slow Moving Models of 2017

Let us have a look at the 30 slow moving models of 2017. Models which got discontinued in 2017 and those launched in H2 of 2017 are excluded.

  • Tata Motors is slowly and silently phasing out old workhorse with capable new product range
  • Despite being 32 year old Maruti Suzuki Gypsy is still doing decent numbers
  • Nissan-Datsun-Fiat are in existential crisis mode

(The article is written by the Newest Pundit on the team – Rohan Rishi. You can connect with him at emailrohanrishi@gmail.com)

Top 30 Best Selling Cars of 2017!

As promised in our previous post, we are happy to present the 30 Best Sellers of 2017! It is an interesting point – you may ask why we have covered 30 Top selling cars (why not 5? or why not 50?) . There is not point covering Top 5 (as all 5 are from Maruti Suzuki’s stable!). Also we didn’t want to cover more than 30 models as it would lose significance. We have also categorized Nexa separately to highlight the speed with which Nexa has made its presence in the Top sellers list. We’ve tried to calculate the modelwise YoY growth as well to understand the said model’s performance over last year. So the Best Sellers are –

Interesting Observations:

  • There is no other OEM models in the Top 10 apart from Maruti’s/Hyundai’s!
  • Baleno makes its presence strongly felt and registers itself as the Third Best Selling car of 2017! It sells almost double of Hyundai’s i20!

  • Maruti+Nexa had 12 models in the Top 30 selling cars! Whereas, Hyundai had 5. If other OEMs need to break the dominance of these 2 OEMs, they ought to have a model in the Top 10! It is really needed that Honda, Mahindra, Tata, Toyota, Renault to have atleast 1 model each in the Top 10.
  • Tata has only Tiago in the list. Can Nexon make it to the list next year?
  • Honda & Mahindra have 4 models each in the list.
  • One Product dependent OEMs have a pretty bad time as the entire OEMs performance is dependent on this 1 model!  Ex: Ford (Ecosport), Renault (Kwid), Toyota (Innova), Datsun (Redi-GO).

Indian Car Sales Figures – December 2017

The Indian Auto Industry registered a sales of over 2.35 Lakh units in Dec’17, which was almost 5% higher than the same period last year (Dec’16). Dec’17 was the last month of the calendar year and hence offtake data is not the right measure to assess the sales, because the actual sales would have been much higher. This is the dealer offtake figures and generally the offtake is usually low as year-change is expected on these models. Hence when compared to Nov’17, the Dec’17 sales degrew by 13%! In terms of retails, it was a blockbuster month. We Indians love discounts and Dec’17 is the month where deal seekers finalize their purchases seeing higher bang for their buck. All OEMs had the best offers running on their models (Ex: One could have almost availed a lakh rupee discount on Grand i10 in Dec’17!). Such huge offers were common across brands – And expect the same to continue this month as the dealers would still be carrying some 2017 stocks with them.

Let’s look at the modelwise analysis here:

Top 25 selling models of December 2017 –

This month we tried to innovate we present the sales figures and hence the segment wise analysis have already been shared in the earlier posts. Do share your opinion if you found it useful.

Also would want to leave a clue regarding our next article here –

Source: ET 

2017 Sales Statistics – Hatchbacks & Compact Sedans

We present the most important segments at the last. Yes, India’s highest selling cars come from the entry/mid level hatchbacks & Compact Sedans. Both of them combined contribute ~50% of overall passenger sales in India – In 2017, ~12.4 Lakh Entry/Mid level hatchbacks were sold and ~4.1 Lakh Compact Sedans were sold. These are the segments where Maruti Suzuki predominantly enjoyed leadership over years and is still reigned by it.

Hatchbacks have always been a practical choice for the Indian market as for many buyers a Four Wheeler is a first time purchase and considering the level of investment – entry/mid hatchbacks make a sensible buy. Also considering the country’s infrastructure, parking woes, government taxation structure – Hatchbacks rule! The Global Biggies (Toyota, GM, VW) lose out on the race in India for not having options/expertise in the segment. They’ve tried and failed miserably as well. The likes of Maruti & Hyundai have aced it and thus dominate the Indian Automobile market. Let’s see the sales statistic of the year 2017 for the offerings in the segment –

Dec’17 month sales volumes looked like this –

Compact Sedan’s are nothing but the hatchbacks with a boot. India should have pioneered the segment globally in my opinion and thus products like Ameo, Amaze, Etios were launched in the sub-continent first! The Compact hatches add to the aspirational quotient and thus many Indians do not mind paying extra bucks just for the additional boot. Having a 3-box car is matter of prestige in many Indian families and also considering increase in inter-city travel – having a sedan is sensible as well. The segment was found by Indigo CS initially and was mastered by Swift Dzire. The sheer success of Dzire in the Indian market and should be a case study in the Global OEMs desk. Dzire has been able to topple Alto as the best selling car in many months in 2017 and was just ~32k units short in terms of annual sales. However, apart from Dzire, all other models in the segment struggled all-together combined couldn’t match Dzire volumes (Dzire-2,25,043 units & All Others combined – 1,80,620 units). The refreshed Dzire launched this year was nothing but a generation ahead of the outgoing model and was easily able to pull majority customers to itself. The statistics for the segment was –

We have also collated the Dec’17 segment’s sales numbers separately for reference –