Toyota to change its ‘Fortune’r!

Toyota has officially announced the launch of the ‘next-gen’ Fortuner on 7th Nov 2016. Fortuner has undoubtedly been the most successful flagship model for Toyota and we have huge expectations from the upcoming model. Recently it has been challenged by Ford’s Endeavour and did lose the top slot of the segment to Ford. The lower numbers of Fortuner was also attributed by Toyota’s plan to reduce its own and dealer inventory.


The next-gen Toyota Fortuner is based on the new the ‘Toyota New Generation Architecture’ (TNGA) platform, which also underpins the new Innova Crysta. Toyota claims that the SUV is lighter and stiffer and promises improved ride quality, handling, and safety. In terms of looks, the new Fortuner comes with a host of design and cosmetic changes – It’s sleeker and looks much agile.

Fortuner has always been a ‘HOT’ seller for Toyota and was no product could ever-emulate its success since the launch. Even Endeavour currently is far behind the volumes that Fortuner had gained in its best times. In 2013, Fortuner garnered ~1,500 units/month! The volumes for a >Rs.25 Lakhs costing product was humongous and made the competition look lame. The butch looking SUV made a niche for itself and contributed significantly to Toyota’s & Dealer’s overall profitability. Fortuner’s dispatches to dealers started since Aug’09 and has sold over 96k units till date! Let’s look at its sales journey over years –


With Toyota’s timeless quality and reliability factoring in with the New Fortuner – we expect the upcoming model to help regain its ‘Fortune’ and move the model to the Top Slot in the segment again.

Petrol v/s Diesel Car Sales – Maruti Suzuki

We have been receiving multiple requests to share the Fuel-split Sales Statistics of cars. While we couldn’t compile for the entire industry, we are happy to present the same for Maruti Suzuki (which now contributes near to 50% of overall car sales in India). And yes, the results are surprising! Lets look at the statistics for September 2016 first:


In Sep’16, 67% of Maruti Suzuki sales was contributed from Petrol variants and remaining 33% from Diesel variants. Offlate, the Indian consumers have inclined towards Petrol models due to marginalizing price difference between the two fuels and the excess price to be paid for Diesel models. But, Sep’16 was an exception or the trend has caught up strong in the Indian market. The last 6 month sales numbers will put better light on the same:


  • The high Petrol sales for Maruti is also due to the Petrol-Only models in the portfolio (Alto, Wagon R, Gypsy, Omni & Eeco)
  • Apart from the Petrol-only models, these models have extremely high Petrol variants sale : Celerio (94% Petrol) and Baleno (80%)
  • The AMT variants also make a substantial contribution in Petrol models (we do not have any concrete statistics currently)
  • The petrol share is bound to increase with the launch of petrol variants on these models (Brezza, S-Cross)

We believe that the paradigm shift of consumers towards Petrol is going to stay and slowly Diesel cars are losing the competitive advantage.

Indian Automobile Industry – Back in Track?

The first 6 months of the current Financial Year (Apr’16-Sep’16) has been extremely promising for the Indian Passenger Vehicle Industry. PV Sales in India saw a growth of 12.34% vis-a-vis same period last year and posted a volume of 14,94,039 units. Sep’16 especially was encouraging as well – where the sales grew 19.92% and attained the highest volume in over four and half years! Sep’16 car sales stood at 2,78,428 units as against 2,32,170 units in Sep’15. The overall growth was fueled by strong numbers in UV segment and the segment in particular grew by 40.24% in the first half of the fiscal (3,73,504 units compared to 2,66,339 units in the same period of 2015-16). Seeing the trend, we had termed the word ‘UV’ology and find the detailed report here.  Other segment sales grew by meager 5.11% at 10,26,526 units in the April-September period as against 9,76,586 units in the same period of previous fiscal.


With the current pace, India is poised to cross 30 Lakh units sales this year. It’ll be the first time India will achieve this milestone and is touted to overtake Germany as the world’s fourth largest automotive market! Let us look at the world’s top Passenger Vehicle Markets basis 2015 sales –


Along with sales numbers, find included the population of the respective markets to highlight the potential India is currently at. We strongly believe that the Indian Auto Industry is at the inflection point of growth and shall see remarkable progress if supported by positive government policies and increase in disposable income of general public.