Kia Seltos overtakes Hyundai Creta to become the fastest selling Mid-SUV to cross 1 Lakh units sales!

Kia Seltos crossed 1 Lakh units sales within 13 months of its launch! Earlier; the record for the fastest 1 Lakh unit sales was held by Hyundai’s Creta.

Kia Seltos Sales Trend – 

Month Sales
Aug’19 6,236
Sep’19 7,754
Oct’19 12,854
Nov’19 14,005
Dec’19 4,645
Jan’20 15,000
Feb’20 14,024
Mar’20 7,466
Apr’20 0
May’20 1,611
June’20 7,114
July’20 8,270
Aug’20 10,655
TOTAL 1,09,634
  • Seltos has been undoubtedly the biggest launch of 2019 and has helped Kia establish a solid 6% Market Share in the Indian market.
  • Since launch; the Seltos has locked horns with Creta and while it clearly outperformed the outgoing generation – It is still fighting neck to neck with the New Creta.
  • Seltos sold an average of 8,433 units per month in the past 13 months. Do note this calculation also considers Apr’20 performance which was primarily nil due to the lockdown.
  • Hyundai’s Creta when launched in 2015; took 15 months to cross the 1 Lakh sales mark. It created a benchmark at that time and wasn’t broken by any model yet!
  • Renault’s Duster was also a successful launch at its time – However; it had taken 26 months to cross the 1 Lakh sales milestone.
  • Even Compact SUVs haven’t got such response (exception being Brezza) –
    • Brezza crossed 1 Lakh unit sales in 12 months.
    • Ford took 23 months to cross 1 Lakh sales for its Ecosport
    • Hyundai’s Venue was able to breach the 1 Lakh sales mark in 15 months!
    • Tata Nexon shot the 1 Lakh sales mark post 24 months after launch.

Kia has upped the ante with the upcoming launch of Sonet and will have a clear presence in the SUV space. Will it replicate the success run of Seltos? Only time shall tell.

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