Hyundai was the second biggest OEM in terms of overall sales in 2019 and the automaker was the largest SUV EV manufacturer. Over 72% of Hyundai’s sold had a petrol engine and diesel contributed to 27% of overall sales. Hyundai unlike Maruti is betting big on Diesel engines in 2020. The focus on diesel engines is clearly visible in the recent launches done by Hyundai – Aura & Creta. Hyundai plans to gain on unavailability of Maruti’s diesel portfolio. Will this strategy help Hyundai gain over Maruti? Pricing shall play a crucial role here. While diesel models shall be significantly costlier than the petrol counterpart; the narrowing price gap between Petrol & Diesel fuels shall make the path for Diesel cars more difficult.
In 2019; Santro was the only model in Hyundai to be available in Petrol-only avatar. Rest all the models (apart from Kona) had both Petrol & Diesel options.
- i10 Grand had a mere 3% contribution from diesel variant. In the BS6 transition; the diesel engine was discontinued.
- Similarly; now BS6 i20 is available in a single engine option (petrol). Last year; 17% of elite i20’s sold had a diesel engine.
- For Xcent+Aura; 75% of the volumes came from the Petrol options. After Dzire Tour; Xcent Prime has a huge acceptance in Taxi segment and is leading the Diesel variant sales in the model.
- Creta had a lion’s share from the Diesel Variants – Almost 69% of the overall sales for the model!
- Venue saw major share from Petrol (Normal + Turbo) variants.
- Verna’s contribution from Diesel Variants was excellent (45%). The diesel contribution was quite higher in the segment (in comparison with City / Ciaz).
- Kona was launched in July and has sold an average of 49 units/month since then. It was practically India’s first EV SUV and made Hyundai’s official entry into the EV space.