December 2019 Car Sales – Snapshot

December’s have always been a lean month in terms of Wholesales considering year change and the bid of OEMs/Dealers push to liquidate the stock. Considering the downtrend in the Indian Auto Industry; we rate December 2019 to be a better month comparatively as the Industry was flat and didn’t degrew to the extent we had anticipated. The upcoming BS-6 norms has been a constant threat to dealers/OEMs to ward off the BS4 stock and has industry pretty hard – Even FADA (Dealer Body) had to approach Supreme Court asking for an extension on the deadline. However; the efforts are on and the industry is working hard to have a smoother transition. The winner in the overall fiasco is the customer – they are getting their favorite cars at all-time high discounted prices. The same should reflect in the retail volumes and we shall share the same in mid-month to assess the scenario better.

  • 2,34,805 cars were sold in Dec’19 v/s the same period last year. The YoY degrowth was -0.5% and industry sales was almost flat.
  • Maruti was able to regain lost ground and improve its market share by stellar 1.5%! Actually Hyundai’s loss seems to be Maruti’s gain. Hyundai clear has curbed on the dispatches and is evident in the numbers.
  • Mahindra gained too and its Market Share rose to 6.5% in Dec’19.
  • Tata registered a YoY degrowth of -10% and the Market Share dipped by -0.6%.
  • Renault has been the HERO-performer for Dec’19. While it not only registered a monumental 65% YoY growth but improved its Market Share too by 2%!
  • Kia looks to have rationalized its dispatches and shipped only 4.645 units of Seltos. Kia seems to place a bet to reduce the MY19 stock so that the cars are later not sold at a discount. However; Jan’20 performance shall give a clear picture.

Market Share figures for Dec’19 –

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