FY19 Sales Analysis – Two Wheelers

While double digit growth was expected for the Two Wheeler Industry in FY19; the growth was stunted to 5% owing to Increased Insurance Prices, Fuel Price Volatility, Negative Market Sentiments & Declining Scooter Segment. Scooters which was strongly becoming integral for every household; saw a tremendous fall in terms of the overall acceptance and the model which was largely affected was the Activa. Both Honda & Activa’s volumes fell by ~5% in FY19 v/s FY18. In overall; near to 2 Crore 11 Lakh Two Wheelers were sold in the Indian Market in the previous financial year!

A look at YoY Growth of the Two Wheeler OEMs and the Industry –

  • In overall; near to 2 Crore 12 Lakh Two Wheelers were sold in the Indian Market in the previous financial year!
  • Hero retained its No.1 Spot by quite a margin and commanded a Market Share of 36% in FY19. However; Hero’s Market Share dipped by -0.61% in FY19 vis-a-vis FY18.
  • Honda’s plan of nearing Hero’s volumes faltered in FY19 and rather the gap between the two OEMs widened. Hero sold >20 Lakh units more than Honda in FY19! Honda also saw the steepest fall in Market Share and it dipped by -3% in Fy19 (FY19 MS – 26% & FY18 MS – 29%).
  • Bajaj & Suzuki emerged as the outliers in the overall business scenario and posted a growth of 28.7% & 33.4% respectively.
  • Yamaha was only 591 units short of Royal Enfield! The gap has minimized now and going by the trend; Yamaha may soon replace Royal Enfield as the No.5 OEM. RE’s struggle was visible throughout FY19 and the only silver lining for RE was the launch of the Twins. However; Jawa may pose even bigger challenge in FY20.

Model-wise Sales Figures –

2 thoughts to “FY19 Sales Analysis – Two Wheelers”

  1. I think your comparison between RE and Yamaha misses a big consideration.
    Sales of the 500 (Bullet and classic) were off, a lot, as people were waiting for the twin (which was late), the Twin made good numbers in a short period and while Yamaha will surely continue to grow I think the RE twin sales will open the gap back up again.

  2. I don’t understand why ACTIVA sales are so high.. Jupiter is a much much better scooter than ACTIVA either its handling, smoothness or seating comfort in 110cc category

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