Harrier was the most awaited and ambitious launch from the Tata’s stable. This shall be the costliest car to come out of the Tata’s showroom and the Indian MNC had created quite a buzz before the launch. Entering into a segment which was dominated by the likes of XUV500 & Compass at the higher range and Creta at the lower range was not an easy task. However; Harrier started off slow in the first month and registered a sale of 1,449 units in Feb’19. Tata seems to have scaled up production and was able to dispatch 2,492 units of Harrier in Mar’19. It was >500 units than the rival XUV500 & almost 1000 nos more than the Jeep’s Compass.
We have compiled the sales figures of the >4m SUVs (barring Premium/Luxury SUVs) and is as shown –
- Creta as usual topped the chart and sold ~11.5k units. The model volumes grew a healthy 14% YoY and proved the potential of the segment.
- Scorpio did farely well and could sell ~5.5k units. We expect that the election season could have given some kind of boost to Scorpio sales in the subcontinent.
- Harrier jumps to the third spot and registered a sale of ~2.5k units. It makes a strong entry into the ranking table and would be interesting to see how Tata could sustain the demand and synchronize its production accordingly.
- Kicks shows a lackluster entry and could post a sale of just 701 units. The lifeline for Nissan hasn’t worked as expected and projects a tough time ahead for the brand.
Do note that the overall segment could grow a mere 4% in Mar’19 v/s Mar’18. This is going to be a toughly contested segment with the New OEMs planning to launch their offering here. Interesting to see that Kia’s SP2i concept, MG’s Hector & even Citroen’s Aircross will be placed against the models in this segment. A lot of money and hopes are pinned here!