September 2018 Car Sales – Snapshot

Based on our readers feedback, we’ve again made a slight change in the reporting format – While we have separately mentioned the brand volumes (Maruti/Nexa/Nissan/Datsun/Fiat/Jeep); the total values are considered for the parent brand (MSIL, Nissan, FCA). We are sure this shall help us monitor the contribution of individual brands and parent OEMs together.

Sep’18 was an extremely tough month for the Passenger Car Industry. The Industry de-grew by -5.4% and reported -16,395 units sales lesser than the same period last year (Sep’17). While we expected the Industry to grow substantially owing to festive season (Ganesha Chaturthi in Sep’18 & upcoming Dussehra in Oct’18 & Diwali in Nov’18); the sales struggled throughout the month. We are scared that the drop in retail units would be even more  higher! (The figures reported here is the Offtake/Wholesale data which shows the number of dispatches from the OEMs to dealers). The major reasons for the de-growth are –

  • Lot of hue and cry on the rising fuel prices. Every news channel and media publications were covering this story the entire month! The discussion of insanely increasing fuel prices was the topic of discussion in every household of the sub-continent and lowered the consumer sentiments towards the new car purchases.
  • Kerala Market slowdown. The state contributes to almost 8% of the national car sales (Source); and the recent floods have dropped overall automobile sales in the state. The sales opportunity lost during the biggest festival of the state (Onam) couldn’t be recovered by the OEMs.
  • Inauspicious timeline during the end of Sep’18 & initial Oct’18 (Shraadh / Pitru Paksha) meant that the buyers would be wooed away for new purchases during this period.
  • Increased car prices – Many OEMs had recently increased prices stating high raw material costs backfired the sales of cars.
  • Erratic Monsoons again affected sales in Tier-2, Tier-3 markets.
  • High Dealer Inventory – While the dealers piled up stocks considering the festivities; the slowdown in sales shot up their inventory and even Maruti Dealers inventory shot upto 40-45 days! (vis-a-vis average 30-35 days)
Source: Livemint

18 thoughts to “September 2018 Car Sales – Snapshot”

  1. Is it possible to get the sales number of buses and
    Ashok Leyland Viking vs TATA 1515.
    TATA 3718 vs LEYLAND 3718

  2. I dont know whts wrong with this page.
    After last month sales ppl objected to seperation of Maruti n Nexa
    Well you corrected tht by showing total sales.
    But Nexa is just seperate line of showrooms, dont seperate it
    Its not a different brand.
    N now you started combining Nissan & Datsun, Fiat & Jeep
    They are 2 different brands ( we know they are owned bysame company)
    Keep them sepreated.

    Tata owns Jaguar n many other brands,
    Tht doesnt mean u add Jaquar sales in Tatas.

    3 big companies, in America, Europe n Asia Each, total 9 brands.
    Owns most luxury brands.
    Tht doesnt means u combines all of them if showing luxury car sales.

    Sales & ownership doesnt mean any thing.

    1. Hi Amish. We always appreciate our readers feedback and hence make the changes accordingly. Kindly note that these are just numbers and anyone can interpret in n-ways of permutation and combination – let’s not define what’s right or wrong. For perspective; you are asking to differentiate Nissan & Datsun numbers separately – How can we do that when both have the same channel (dealership) and team (sales, service & marketing). Rather both the brand products are sold in the same roof. Anyhow, for clarity you can see the brand-wise & parent OEM-wise volumes explicitly this time. It’s for you to decide what kind of inference you wan’t to make.

  3. So too many Amaze still lying at dealer point. Honda is holding almost double of their inventory days cover.!!

  4. Its right things to separate both and also show total figures. why there should be objection on showing more specific data to consumer. well done autopunditz, keep it up

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