Indian Car Sales Figures – August 2017

Aug’17 market the beginning of the festive season and also the second month of the post-GST era. We celebrated 2 big festivals in August – Janmashtami & Ganesha Chaturthi. The aforementioned factors helped the industry grow an impressive 13% YoY and the overall Industry Sales was ~3 Lakh units! The fear of the price in Sep’17 increase also pushed customers prepone their purchase.

The biggest launch in Aug’17 was the New Verna from Hyundai and bought the much required volumes for the Korean Automaker. It was also the second month of FCA’s Jeep – It was heartily accepted by consumers and was able to garner >10,000 bookings in a short span of time. It reflected in Fiat’s numbers as well – The stellar growth momentum continued and the OEM grew by 247% YoY!

Let’s look at the modelwise analysis here:

Highlights:

  • The best thing about Maruti is that they compete with themselves! While, the Market Leader grew 26% YoY; the growth compared to July’17 was -1%. It was able to repeatedly post >1.5 Lakh sale for the second consecutive month.
  • It is no surprise that Dzire tops the Best Seller list! The compact sedan sold over 30k units and overtook the No.2 (Alto) by a huge margin. Just to signify the volumes of Dzire – It outsold the overall sales of Honda & Toyota in India for Aug’17 (Honda @ 17,365 + Toyota @ 12,017 = 29,382). The success of Dzire is still a mystery the other OEMs are unable to crack. While, the latest other entrant (Tigor) is not doing that well – Dzire’s numbers are a matter of envy for all.
  • Baleno single-handedly made Nexa a profitable venture for Maruti Suzuki. The other models in the portfolio (Ignis, S-Cross) are yet to perform as per Maruti’s aspirations. However, the New S-Cross is slated to launch in Sep’17 (right time to launch in the festivity). Also Ciaz’s addition in the portfolio is reaping results to the Nexa Brand.
  • Hyundai was consistently struggling ~42k-43k figures and was in desperate requirement of a volume puller. And there it launches the Verna. The New Verna has been launched at a very attractive price and has been loaded with segment best features. But the Sedan lacks space and the brand will also need to out-perform the already proven City & Ciaz. It is going to be a very interesting competition and we expect the overall segment to grow steadily. The trend is already visible in Aug’17 performance – All Models in Sedan segment showed positive YoY growth.
  • Honda finally seems to have launched a product which could sustain the initial Euphoria and gradually enhance the volumes. The WRV has surely brought in the Wow factor for the Japanese OEM and has helped Honda grow 25% YoY. The City Facelift has also helped Honda push the volumes.
  • Tiago & Hexa were the notable performers in Aug’17 for Tata. While Tiago continued with the incremental volume game; Hexa’s numbers was a pleasant surprise for us. Hexa posted its all-time highest sale in Aug’17 and was the second consecutive month where it has sold >1,500 units! It is indeed a positive sign for the brand and shows slow yet steady acceptance of the model in the market.
  • Toyota is one company which is extremely irate due to frequent policy changes. And Yes, Toyota’s response is understandable. While the Government has proposed to increase the cess in luxury cars in Sep’17; the OEM wouldn’t have been more confused! Innova & Fortuner are yet again under the radar and the best performers of Toyota’s stable will bound to take the hit.

Look at Top 25 selling models of August 2017 –

Top Selling Hatchbacks (entry & mid level) –

Top Selling Premium Hatches –

Top Selling Compact Sedans –

Top Selling Sedans –

Top Selling Compact SUVs –

Top Selling MUVs –

August 2017 Car Sales – Snapshot

The Industry grew 13.3% YoY and the festivities helped the volumes soar to ~3 Lakh units! FCA (Fiat) has already overtaken Skoda with the success of Compass. Fiat has grown the highest (247%) in Aug’17! Renault Nissan Alliance seems to be the worst hit amongst all with both the OEMs struggling with numbers – However, Renault announced that it is going to launch the much awaited Captur this year.

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Indian Car Sales Figures – July 2017

July’17 was a transition phase for the Indian Auto Industry from a pre-GST era to the post-GST economy. The prices of majority of the models were cut due to the change in the taxation structure. The government’s stand on Hybrid models led the steep increase in the prices of Ciaz/Ertiga SHVS, Accord Hybrid, Camry Hybrid, etc. OEMs like Toyota, Maruti, Mahindra pushed their vehicles enough to compensate June’s loss and as a matter of fact Toyota grew a stupendous 800% in July’17 when compared to June’17! Maruti’s Nexa bet has played off really well and what they have done in the Indian market is nothing short but magical. Nexa could sell 32,860 with all its models combined! – At this speed, we could see Nexa overtake Hyundai’s numbers in coming time. Also splendid is Maruti’s numbers from its traditional channel (i.e. without Nexa) – It sold 1,20,438 units from its traditional models. The Product onslaught and differentiation in brand positioning is surely a case study for the other Global MNCs.

July’17 saw a YoY growth of healthy 15% and MoM growth of over 50%! The spurt was primarily due to the upcoming festive season in August (Rakshabandhan, Varamahalakshmi, Janmashtami, Ganesh Chaturthi to name a few). As requested by one of our reader, we are happy to present both MoM & YoY analysis in this month’s post. Do see how the OEM’s fared –

In MoM performance, only 2 OEMs experienced de-growth (GM & Nissan). Also in YoY analysis – apart from Renault, Nissan & GM; all OEMs saw a growth in their volumes. While GM is out of the game; the decline in numbers at the Renault-Nissan alliance is a serious concern to their global ambitions. The Alliance is in a close competition to become the Global No.1 and their Indian performance will be vital. July’17 also saw the birth of an Iconic Product – Compass. The pricing has been sweet and has already sent terror waves amongst the rivals. The Compass saw dispatch of 935 units and helped Fiat rub shoulders with Skoda’s volumes. We are positive about Compass’s potential to revive FCA’s fate in India. Let’s look at the modelwise analysis here:

Highlights:

  • Maruti & Nexa are on a roll – and the break through success of their two key products (rather new launches) was the key. Maruti’s Brezza & Nexa’s Baleno – Both crossed 15k units and were positioned in the Top 5 selling cars of July’17. Also commendable is Alto’s performance over years – It still sold >26k copies and could easily outshine its capable competitors (namely Kwid & Eon). Dzire numbers saw a hitch (we suspect a production concern after the steering column recall) or else it would’ve been much better. Even Dzire was the fastest product in Maruti’s stable to garner over a Lakh Bookings!
  • Hyundai has been on a backfoot after not that great success of Refreshed Grand i10 & Xcent. With Compass launch, it’ll be a difficult ride for the easily selling Creta as well. Hyundai is now overly dependent on i20 & Creta. Here’s what Hyundai’s strategy is – the launch of Next Gen Verna! Yes, New Product Launch is the key to success in Indian market as of today. Hyundai has timed the launch pretty well in the festive season and we are sure that they’ve aligned to production to get the volumes on board. It’ll definitely be a tough fight in front of the mighty City & Ciaz.
  • Mahindra XUV sold over 1200 units lesser than the Fortuner in July’17. That’s how ruthless the Indian market can be! The Indian consumer is now seeking value more than cost and has become ever brand conscious. And things have turned pretty difficult for the Indian OEM – losing its UV-leader crown to Maruti and the dropping volumes. However, the strong rural demand and acceptance is shielding it from the debacle.
  • Honda’s raking the moolah with the recently launched WRV. The Compact SUV from the Japanese OEM has got a wide acceptance for being Feature-rich, Butch looks and Decent Price. It has overtaken Ecosport’s volumes for second consecutive month and has also registered itself as the best selling Honda model for the month of July’17!
  • Tata is in the news for the forthcoming launch of Nexon. The product has got some seriously good reviews and looks promising. After Hexa & Tigor’s average success; Tata has a lot riding on the Nexon. We believe Nexon has all the ingredients to seal Tata’s position in the Top 5.
  • Toyota saw the highest fall in prices of its models post GST and the same reflected in their volumes as well. It sold crazy 9369 units of Crysta in July’17 made it the No.1 selling MUV of July’17! Similar was with Fortuner’s volumes – It sold over 3400 units and placed itself as the Best Selling Premium SUV!

Look at Top 25 selling models of July 2017 –

Top Selling Hatchbacks (entry & mid level) –

Top Selling Premium Hatches –

Top Selling Compact Sedans –

Top Selling Sedans –

Top Selling Compact SUVs –

Top Selling MUVs –

Top Selling SUVs –