Top 10 Selling Cars of the Top 10 Cities in South India!

Management Punditz has been consistently studying the Indian Automotive Market and are pleasantly surprised by the complexity seen in the past few years. India is termed a sub-continent for a reason – its size, population, variety, culture  and demographics is multifaceted. Though we have been analyzing the car sales data for the entire country, we start our regional study with this post by reviewing the Top 10 cars sold in the Top 10 cities of South India. We had a specific reason to start with South India –
  • * South India contributes to over 28% of the overall National Sales Volumes!    
  • * Bangalore, Hyderabad, Chennai and Kochi – 4 cities from South rank in Top 10 car selling cities in India (source).
  • * The contribution of the states in South India is very similar – Karnataka stands highest and contributes to 27% of South’s sales, Kerala @ 26%, TN @ 25% and AP+Telangana @ 22%.
We have prepared a trend-wise chart (2012 to YTD 2015) of the Top 10 selling Brands to extract a clear picture. The sales data is presented by highlighting the All India Sales and then divided to South with further division to the respective states and later cities. Let’s see the statistics –
ALL INDIA

South India
KARNATAKA

Bangalore
Mangalore

KERALA

Cochin

Calicut
Trivandrum
TAMIL NADU
Chennai
Coimbatore
ANDHRA PRADESH + TELANGANA

Hyderabad
Vijayawada

Vizag

Points to Note (considering 2015 YTD numbers):
  • > While the Top 3 selling cars predominantly remain from the Maruti stable – Do see how Dzire easily takes the TOP slot in multiple markets. Also to be considered – Swift ranks no.1 in markets such as Cochin, Mangalore and Bangalore!
  • > Indica sells more than Alto in Chennai! Also Indica ranks 8th in South India ranking! Taxi effect probably (or say Ola!)
  • > City’s sales is higher than Grand i10, Indica and i20 sales in TN.
  • > Bolero, which is India’s best selling SUV is absent in the aforementioned rankings (except Coimbatore) – low brand equity for the SUV in South? Also, only XUV 500 remains the only other Mahindra product to feature in the Top 10 ranking (ranked 10th in Cochin).
  • > No. 4 rank is a surprise in many markets – Indica ranks 4th in Hyderabad, Grand i10 for AP+Telangana, Alto in Chennai, City in Coimbatore, Celerio in Calicut. 
  • > Innova’s sales in South is highest amongst all 4 Zones (South/North/East/West). South contributes to 38% of National Innova sales. Case is similar to Etios as well – South contributes to over 53% of overall Etios sales!
Oct’15 Top 10 statistics is also interesting for many markets:
  • – Baleno makes an entry in Top 10 figures of Vizag, Cochin, Calicut, Coimbatore & Mangalore. It has even surpassed i20 sales in many markets as well!
  • – South contributed to over 30% of Kwid’s sales – effect seen in multiple city statistics of South.
  • – S-Cross sold more than Creta in Hyderabad (Oct’15)
  • – Ford’s Figo and Aspire makes an entry in the Top10 slot in many markets!
No wonder many new OEMs entering the Indian market are finding it difficult to decode the success mantra! Do note that only Maruti has been able to consistently perform in ALL markets and is hence the Market Leader.

Indian Car Sales Figures – October 2015

October proved to be the blockbuster month that the industry was waiting for a veryyyy long time! Indian Auto Industry (Passenger Cars) proudly posted a double digit growth of over 20% and saw the likes of Maruti Suzuki, Hyundai delivering their all time highest performances respectively. Apart from Toyota, VW & GM; all other OEMs registered a YoY growth in October. (Trivia to be noted – Toyota, VW & GM are infact the top 3 car makers worldwide and are not doing that well in the subcontinent!). Let’s look how these OEMs fared –

Source – AutocarPro

 Festive demand was clearly evident and the aforementioned data also includes dispatches to dealers anticipating the Diwali rush as well. The new launches also supported the excitement and bought in higher enquiries to the respective showrooms. Gamechanger products were launched in Oct’15 – Baleno for Nexa and Trailblazer for GM. Though Baleno would be instrumental for Nexa outlets to jump in the volumes race; Trailblazer has a hectic task of reviving Chevy’s brand perception in India. Also to note the volumes of the most potent competition Alto ever had – Kwid. Let’s look on the model-wise numbers:

October 2015 Sales Figures – Pan India

— Dzire continues its dream run and crossed 20k figure for the third time in past 5 months! We have never seen a brand grow such rapidly at this stage of product cycle. Dzire is surely desired quite highly by Indian consumers and is breaking sales records consistently. With this pace, it would in meantime dethrone Alto from the top slot. Also to be noted is Eeco’s performance – which crosses 6k units after 36 months! We still wonder where these many Eeco’s go? Swift and Ritz deliver as usual. More important is the volumes Maruti is gaining through NEXA – S-Cross & Baleno together post 7246 nos offtake. With mere 100 outlets, 7246 units is very respectable and its contribution to parent company volumes is admirable as well. Seeing Baleno’s response and Maruti’s hold on the market; we expect the numbers to go even stronger in future.
— Hyundai is leaving no stone unturned to improve its market share in India and now has the right set of products infused in almost ALL segments. Eon & i10(entry-level hatchback), Grand i10 (hatchback), Elite i20 (premium hatchback), Xcent (Compact Sedan), Verna (C-segment Sedan), Elantra (D-segment sedan), Creta (Crossover SUV), Santa Fe (premium SUV). Only MUV is not being catered to currently. Grand i10 crosses 14k mark for the first time and and stands only 3.5k units short of the segment leader Swift!
— Mahindra makes a strong comeback into the third position. TUV300 maintains its 4.5k mark and contributes decently to the Indian SUV major. Happy to see Bolero cross 7k figures after 4 months – it is imperative for M&M to inhibit cannibalization of Bolero from TUV and vice-versa. XUV 5 double ohh also joins the party by having its best offtake performance of past 35 months!
— Honda impresses with YoY growth (52.29%), however loses its third position to Mahindra. City & Amaze makes into the top 10 selling cars list. Jazz now seems to stabilize at ~4.5k units and we expect similar volumes ahead as well.
— Ford crosses 10k mark for the first time after Sep’2013! Ford now has the right arsenal in its army and its time for it to conquer its territory.

Top 25 selling cars of October 2015:

Toyota – World No.1

Basis January to September 2015 global Automotive Sales, Toyota overtakes Volkswagen by mere ~60,000 units! A look at the top 3 Automobile OEMs:

Top 3 OEM’s – International Car Sales (SOURCE)

While Toyota experienced a slight de-growth it was able to dethrone VW from the top slot that the European major had gained during first 6 months of the year. VW Scandal has hit the car maker real bad and it seems impossible for the carmaker to regain the position back. However, the top 3 stand close to each other even now and even the slightest change in big markets can benefit the respective OEM. To analyse the top international markets, lets us assess the volumes accordingly:

Size of Global Biggies (Countries) – SOURCE

China still manages as the Biggest Car market in the world and is clearly ahead of US. Also to note is that India has the second best YoY growth (after EU+EFTA) and makes it an important destination for car makers. We wouldn’t be surprised to see India overtake Japan in overall sales within next 3 years. But the gap to cover by the Indian market seems phenomenal (Chinese market is still six times bigger than that of the sub-continent). Also the Indian market is stunted with single digit growth for quite some time now. We expect the 2016 Auto Expo the change the course and the focus in bringing updated products will help the industry gain a strong leap forward.

*US, Brazil & Russia sales include Light vehicles.
*EU+EFTA – European Union & European Free Trade Association

Indian Commercial Vehicle Sales Figures – Sep 2015

Management Punditz yet strives to diversify the Sales Data availability for the automobile industry. In the aforementioned endeavor, we present the September 2015 Offtake data (sale from OEM to dealership) for Commercial Vehicles and categorized in M&HCVs and LCVs. Each category has been sub-divided to Passenger segment & Load Carrier Segment for clarity.

Medium and Heavy Commercial Vehicles:

Passenger Carriers –

Load Carriers –

Light Commercial Vehicles:

Passenger Carriers –

Load Carriers –

Overall Commercial Vehicle Sales Performance Snapshot:

OEM-wise data:

Source: AutocarPro