Tata Nexon EV emerged as India’s Best Selling Electric Car for 2020!

Tata Motors sold 2,529 units of Nexon EV and emerged as the best-selling electric car in India for the year 2020. It also garnered a Market Share of whopping 63% in the segment!
  • Launched in January 2020; Tata Nexon EV hit the right chords of practicality & value for money with Indian EV car buyers. With a starting price of Rs.13.99 Lakh; it was the most affordable EV SUV in the Indian market.
  • MG ZS EV was launched in January 2020 as well and accounted to >28% of the cars sold in the segment. MG offered eShield for the ZS EV, which provided free-of-charge 5-year manufacturer warranty for unlimited kilometres on the car and 8 years/150k km warranty on the battery. MG claimed that ZS EV comes at a running cost of under INR 1 per km and offered maintenance packages starting at INR 7,700 for 3 years.
  • India’s first Electric SUV – Hyundai Kona ranked third and sold just 223 in the entire year and had a market share of 5.6%.
  • Mahindra which was once the Pioneer of EV car space; ranked last in the table! It could sell a mere 9 units in the entire year!

Indian Car Retail Sales Figures – December 2020

Passenger Vehicle Registrations saw an increase of 24% YoY and around 2.7 Lakhs passenger vehicles were registered in India for December 2020.

New launches in PV and a fear of price increase in the month of January 2021 kept the demand going. Supply side issues in passenger vehicles continued for the 2nd straight month thus making waiting period as high as 8 months in select OEM vehicles. Dealer Inventory continues to fall with PV inventory ranging from 15-20 days.

OEM wise Passenger Cars Market Share Data for Dec-20 with YoY comparison –

Source: FADA Research
  • Maruti Suzuki reported an increase in Market Share YoY and was able to command a Market Share of >48% in December 2020.
  • Hyundai ranked second and recorded a fall in Market Share of -0.9%.
  • Tata again had an impressive month where both Wholesale & Retails were better. Tata Motors registered a YoY increase of stellar 78.3% and was one of the highest in Dec’20. It also increased its Market Share by 2.2% in Dec’20 v/s Dec’19
  • Mahindra’s market share dropped by -0.7% in Dec’20 v/s same period last year.
  • Kia is on a roll. It is already commanding a Market Share of 6.6% within 1 year of operations. Sonet has helped Kia strengthen its hold in the Indian market even further and it grew 73.3% YoY.




Luxury Car Sales in December 2020 – 

  • Luxury Cars Retails saw a dip of -29.1% YoY and the segment is still struggling to improve its retails.
  • Mercedes volumes fell by -27.5% in Dec’20 v/s Dec’19. However; it was able to increase its Market Share by 0.9% v/s last year.
  • JLR recorded the highest Market Share fall in Dec’20 and the volumes dropped by -41% YoY.

Car Sales in India for the Year 2020 – Maruti manages to grab 50% Market Share!

Around 24.2 Lakh Passenger Vehicles were sold in India for the Year 2020 and the Industry volumes fell by -17.3% YoY. Maruti Suzuki sold 12.13 Lakh units and grabbed a Market Share of 50% for CY2020.

  • Maruti Suzuki recorded a degrowth of -18.3% which was inline to the Industry’s decline (-17.3%). However; the OEM’s Market Share dipped by -0.6% in 2020 v/s 2019. Even without diesel model in its portfolio, Maruti managed to sneak in Market Share of 50% for CY2020!
  • Hyundai ranked second in the table with a Market Share of 17.4%. Hyundai India volumes fell by -17% YoY and had a flat Market Share growth over last year. Do note that Maruti+Hyundai commanded a Market Share of whopping 67.4% in 2020! The duopoly continues in the Indian market.
  • Tata Motors was one of the few OEMs to record a YoY growth and ranked third in the list. It was considerably ahead of the likes of Kia & Mahindra to seal its third spot. It also saw an increment of 1.8% Market Share in 2020 v/s 2019.
  • Kia Motors India was the biggest gainer in 2020. The Korean Auto Major saw a whopping 208.8% increment in sales YoY and also recorded the highest Market Share jump – from 1.5% in 2019 to 5.8% in 2020! Kia also pipped M&M to grab the fourth place in the table!
  • Mahindra was just 4k units short of Kia and stands fifth in the table. The Indian OEM registered one the highest YoY drop in both Volumes & Market Share. No new product launches in 2020 hurt the sales really bad for the automaker.
  • Both Toyota & Honda suffered badly in 2020. While their volumes dropped -39.9% & 47.6% respectively; they collectively lost Market Share of -2.9%.

Vehicle Registration Statistics – December 2020

Federation of Automobile Dealers Association (FADA) has released December’20 Vehicle Registration Data today. We appreciate FADA’s initiative of releasing a further split in vehicle registration data by introducing Small, Medium and Heavy Commercial Vehicle registration details under the Commercial Vehicle category.

  • December registrations for the first time in FY20-21 witnesses’ positive growth of 11% (YoY) largely due to festival spill over demand and pre-buying due to announcement of price hike in January’21.
  • 2W, PV and Tractor categories grow by 11.8%, 24% and 35.5% (YoY) while CV and 3W continues to degrow by -13.5% and -52.7% (YoY).

Commenting on how December’20 performed, FADA President, Mr. Vinkesh Gulati said, “Automobile registrations for the first time witnessed YoY growth in this Financial Year by growing 11% in the month of December. A good crop season, better offers in 2W segment, new launches both in PV as well as 2W and a fear of price increase in the month of January kept the demand going. Supply side issues in passenger vehicles continued for the 2nd straight month thus making waiting period as high as 8 months in select OEM vehicles.

The CV segment continues to see demand pressure even though on YoY basis the segment fell by 13.5% due to lower base. Increased intra-city goods movement continued to help SCV’s outperform M&HCV segment as Axle load norms, increased fuel & vehicle cost and higher freight rates continued to play spoilsport.

Tractor continues to outshine supply for 6 straight months further confirming the fact that Bharat carries on to lead India’s economic recovery.”

Disclaimer:

  • The above numbers do not have figures from AP, MP, LD & TS as they are not yet on Vahan 4.
  • Vehicle Registration Data has been collated as on 09.01.21 and in collaboration with Ministry of Road Transport & Highways, Government of India and has been gathered from 1,270 out of 1,477 RTOs.
  • CV is subdivided in the following manner
    1. LCV – Light Commercial Vehicle (incl. Passenger & Goods Vehicle)
    2. MCV – Medium Commercial Vehicle (incl. Passenger & Goods Vehicle)
    3. HCV – Heavy Commercial Vehicle (incl. Passenger & Goods Vehicle)
    4. Others – Construction Equipment Vehicles and others

2020 SUV Sales – Hyundai & Kia contribute to 49% of the SUVs sold in India

Hyundai and Kia sold a combined 3,15,532 SUVs in 2020 and had a collective Market Share of 48.7%. Creta & Seltos emerged as the best selling SUVs for the respective OEMs.

  • Hyundai emerged as India’s Biggest SUV manufacturer and commanded a Market Share of ~28% in 2020!
  • It was closely followed up by its sibling Kia Motors. Kia outsold the likes of Mahindra & Maruti in terms of SUV sales and ranked second in the table.
  • Mahindra seats itself in the third spot and sold 1.3 Lakh SUVs in the year 2020. M&M which was once known to be ‘The Maruti of SUV segment’ as it had >50% Market Share in the segment – has lost significantly to the new entrants in the segment (Hyundai/Maruti/Kia).
  • Maruti’s performance in the segment is largely dependent on Brezza. As the model shed its Diesel engine; the loss of sales was significantly higher. Even S-Cross & Gypsy couldn’t contribute much.
  • Tata ranked 5th in the table and had 2 SUVs on sale in 2020 – Nexon & Harrier. With the 2021 Safari stepping in; will Tata strengthen its presence in the segment?




A look at the Top 10 Selling SUVs of 2020 – 

Rank OEM Model CY 2020 CY 2019 YoY (%)
1 Hyundai Creta 96,989 99,736 -2.8%
2 Kia SELTOS 96,932 45,494 113.1%
3 Maruti Vitara Brezza 83,666 1,27,094 -34.2%
4 Hyundai Venue 82,428 70,443 17.0%
5 Mahindra Bolero 55,433 69,656 -20.4%
6 Tata NEXON 48,842 49,312 -1.0%
7 Kia SONET 38,363 0
8 Mahindra XUV300 32,197 40,197 -19.9%
9 Mahindra Scorpio 31,240 46,725 -33.1%
10 Ford Ecosport 27,181 39,989 -32.0%
  • Hyundai Creta was the best-selling SUV in India with sales of 96,989 units in the year 2020.
  • Kia Seltos was just 57 units short of Creta and ranked second. Seltos has had a splendid journey in the Indian market and single handedly established Kia as a prominent SUV maker in India.
  • Maruti’s Brezza ranked third with dispatches of over 83.6k units in 2020. It was also India’s best selling Sub-4m Compact SUV for 2020. However; it degrew a hefty -34.2% YoY and lacks a diesel engine in its portfolio.
  • Hyundai’s Venue followed Brezza closely and ranked 4th in the table.
  • The Top 10 models had 2 models from Hyundai, 2 from Kia, 1 from Maruti, 3 from Mahindra 1 from Tata and 1 from Ford.