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Wholesale and Retail Comparison for January 2021

There is a lot of talk and debate on which data do we see. The OEM’s have a perspective that the data should be of wholesale.

The Dealership’s have a perspective that the data should be of retail, or in other words registrations. With the advent of technology and connectivity of the online portals, now we have both wholesale and retail data available at the reader’s disposal. Auto Punditz has been committed to the providing of unbiased data. And we will only provide analytical perspectives.  We leave it to the readers to enjoy the data and form their own observations.

In yet another effort to provide you relevant data, we have clubbed the retail and wholesale numbers of each OEM for your internal consumption. It is worth to be noted that wholesale and retail data shadow each other. If a quarter shows high wholesale and lower retail or vice versa, the subsequent quarter balances out the inequalities.

Key changes observed:

#) With about 3 lakhs wholesale the retails are close with about 2.6 lakh numbers. Which indicates, that the cars are being manufactured to cater to an existing prevalent demand.

#) Kia has done better than Mahindra on the retail estimate front. Whereas Mahindra has done better on the wholesale front. Hence, the rankings are interchanged for wholesale and retail.

#) MG’s retail estimates are better than Nissan, hence the change in ranking.

#) The difference between wholesale and retail, indicates most of the OEM have managed to build some inventory for their dealers.

PS: Retail Estimates have been taken from Vahan Portal, hence the numbers are as per RTOs digitized data availability. Also the retail numbers do not have figures from AP, MP, LD & TS states.  

(This article was written by Aamir Ahmed, an auto zealot at heart, and rev-head by profession. You can connect with him at


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