Sedans – The worst hit segment of FY2020

The Three Box Car / Sedan was said to be a status symbol in India and had got a lot of aspiring buyers upgrading to sedans either as a first time buyers; or progress from a hatchback. The aspiration led to the birth of new segment like Sub-4m Compact Sedan and was offered at a competitive price. Many a times it was observed that the likes of Dzire used to outsell the highest selling Alto as well. A lot of investments and new launches in the segment was done over the years and every OEM had an entry in the segment in one form or another. However; the segment has been losing out to Premium Hatch / SUVs and is losing volumes in a staggered manner. In FY2020 too; the volumes in the segment dropped -37% when compared to FY19. Almost all models in the segment registered a double digit degrowth. No new launches were done in the previous fiscal as well. Infact; a whole bunch of discontinued models are from this segment (Linea, Etios, Corolla, Accord).

  • Maruti’s Dzire was the best selling Sedan of FY20 – but; the YoY degrowth was a hefty -29%.
  • Honda’s Amaze came in second. Do note that the difference in Dzire and Amaze volumes is over 1.21 Lakh units! In fact; Dzire sold over 3 times the second in place Amaze.
  • Among the executive sedans; Ciaz topped the list and ranked 4th in terms of overall sedans sales.
  • The difference in City & Verna sales was a meager 18 units! The competition between Ciaz, Verna & City has always been interesting.

Indian Car Sales Figures – February 2020

OEM-wise Sales Snapshot –

Modelwise Car Sales Figures for Feb’20 –

Top 25 Selling Cars of February 2020 –

Segment Wise Sales Data – 

1. Entry Hatchback Segment:

2. Compact Hatchback Segment:

3. Premium Hatchback Segment:

4. Compact Sedan Segment:

5. Executive Sedan Segment:

6. Premium Sedan Segment:

7. Luxury Sedan Segment:

8. Compact SUV Segment:

9. Mid-SUV Segment:

10. Premium SUV Segment:

11. MUV Segment:

12. Van Segment:

13. Lifestyle Offroader:

2018 Car Sales Statistics – India

Modelwise Car Sales Statistics for 2018 –

Top 25 selling models of the year 2018 are –

Top Selling Compact Sedans of 2018:

Top Selling Compact SUVs of 2018:

Top Selling Sedans of 2018:

Ciaz – No.1 Selling Sedan of Sep’18!

The mid-sized sedan is currently one of the most competitive segment and majority of the OEMs have a product in the category. There has been a consistent shuffle in the top-seller in the category and has been an interesting segment to watch for. The struggle for the Top Slot has been between the Big 3 (Maruti Nexa, Honda & Hyundai) and all the mentioned products have their own competencies to make them the market leader.

Let’s see who fared in which position in the month of September 2018 –

1. Nexa Ciaz – Maruti Nexa’s Ciaz sold a whopping 6,246 units and was the undoubted leader in the segment.

Ciaz in it’s refreshed avatar has made significant changes in the erstwhile weak areas (performance) and now the package is even more complete. The company has marketed the product well and has an excellent value proposition at the price at which it is offered.

2. Hyundai Verna – Verna is the most performance oriented vehicle amongst other models and is extremely feature rich too in the latest avatar. Verna was the model which had helped Hyundai elevate it’s Premium Brand Imagery.

Verna sold 3,501 units in September 2018 and the sales fell -42% when compared to the same period last year.

3. Honda City – Once the benchmark in the segment; now is facing stiff competition from the other two lower priced models (Ciaz & Verna).

City sold 2,564 units in Sep’18 and degrew a hefty -57% YoY. The recently launched Ciaz has affected the sales of all other models in the segment and even City couldn’t stand the tide.
4. Skoda Rapid – Skoda’s bestseller is now selling more than the Yaris!

Yes, Rapid registered higher sales than that of Toyota’s Yaris in Sep’18! However, even Rapid’s YoY growth was -29% and had a bad festival season.

5. Toyota Yaris – One of the most ambitious launch of the year fell short of expectations!

The pricing played the villain’s role in Toyota’s case as the price conscious customer’s were opting either the Ciaz/Verna and the premium customers were attracted towards Honda’s City. Yaris somehow missed the bus and couldn’t create a following of it’s own. Yaris has registered the lowest sales figures yet since launch in Sep’18! The road looks extremely tough ahead for this sedan.

6. VW Vento – The Rapid’s sibling again wasn’t able to justify the price difference and sold a meager 430 units in Sep’18.

Vento degrew -46% YoY and the sales volumes are slowly dwindling for the model.

Have a look at the statistics and the YoY comparison for the models in the segment –