Brezza beats Venue again in October 2019 to become the best selling Compact SUV!

The Compact SUV grew a modest 12% in Oct’19 v/s Oct’18. The segment had 2 big launches this year – first Mahindra’s XUV300 and later Hyundai’s Venue. Venue had toppled the segment topper Brezza initially; however Brezza has regained the throne since past 2 months. The way forward though is going to be tough for Brezza as the clarity on diesel engine offering isn’t there and Kia too is looking forward to enter this highly competitive segment. In Oct’19 too; Brezza volumes dropped -35% when compared to Oct’18.

8,763 units of Hyundai Venue sold in June 2019!

Hyundai Venue has become a runaway success for the carmaker and has given required boost for the Korean OEM to minimize its overall sales loss in this downturn. Venue has not only proved to be a formidable competitor to Brezza; but now is in a verge of overtaking Brezza’s numbers! Venue was just 108 units short of the Segment-leader Brezza and 8,763 units of Venue were dispatched to Hyundai dealers in June’19. The model has already garnered over 35k bookings and is commanding a waiting period of almost 6 months in certain cities.

The Sub-4m Compact SUV segment has shown promise and has grown a staggering 38% YoY while the overall Car Sales have degrown by -17%! The success of the segment is owed to 2 Newcomers – Venue & XUV300. Both the new models have fared extremely well and has supported their parent OEMs. While Hyundai as an OEM degrew -7% in June’19; Mahindra Y0Y sales were up by 8%. This clearly showcases the importance of these new models in this troubling times for the industry. The influx of capable cars in the offering has shown a direct effect on the Market Leader Brezza – The model saw a YoY sales dip of -17% and the numbers have fallen below 9k units in June’19. Do note that Brezza’s monthly sales average last financial year was 13,156 units/month!

Venue sold over 7,000 units in the first month of its launch!

The much awaited sub-4m Compact SUV offering from Hyundai – The Venue was launched with full pomp and show on 21st May. Touted to be the ‘Brezza-killer’; Venue was launched with an extremely aggressive price and exhaustive list of features. Hyundai seems to have planned well and matched the hype with an ambitious dispatch of 7,049 units to its dealer partners. The end customer demand is equally enthralling for Hyundai – It has already received near to 25,000 bookings till date and the figure is likely to double by Diwali! Hyundai has now put all its ammunition to topple the segment leader Vitara Brezza off its perch. The effect is already seen in May’19 – Brezza degrew a hefty -44% YoY (May’19 v/s May’18).

Snippets of the segment performance –

  • The segment saw a double digit growth owing to 2 new models launched recently – Hyundai’s Venue & Mahindra’s XUV300. Undoubtedly this shall be one of the most happening segments in this fiscal year.
  • Brezza volumes saw a steep fall and it registered its lowest number in past 23 months! The May’19 numbers for Brezza almost halved as the same month in 2018.
  • Venue has stirred a lot of excitement in the market and is clearly visible in the booking stats and dispatch volumes. Venue’s success shall be crucial for Hyundai to gain significant market share and sustain its volumes in FY20.
  • Mahindra XUV300 fares well and sells >5k units in May’19. It places itself into third position ahead of Nexon & Ecosport.
  • WRV & TUV continue their downward trend and their volumes are decreasing with every passing month.