Kia Seltos – The best selling SUV for January 2020

Kia Seltos has set the sales chart on fire since launch and has become a Case Study for OEMs on having a successful product launch. Seltos has clicked all the right boxes in terms of looks, features, value and pricing. The model is still commanding a waiting period of almost 3 months and is going strong in the segment. It has sold over 60,000 units in the last months and registered its all time highest sale in January 2020. Seltos sold 15k units in Jan’20 and overtook the likes of Brezza & Creta.

SUV Sales Figures for Jan’20 –

  • Seltos touched 15k for the first time!
  • Brezza came second and managed to cross 10k sales in Jan’20
  • Creta oversold Venue in Jan’20! The discounts running on the Creta has made it an attractive proposition for buyers.
  • MG’s Hector as usual sold higher than the likes of XUV500, Harrier & Compass.

Seltos Sales Trend since Inception – 

Kia Seltos continues to be the No.1 selling Mid-SUV in Sep’19!

Kia had all guns blazing in Sep’19 as well and was able to sell over 7.7k units in Sep’19. It outsold its Hyundai sibling ‘Creta’ by over 1000 units and became the Best Selling Mid-SUV for Sep’19. Thanks to the new entrants in the segment (Seltos, Hector); the Mid-SUV segment grew a healthy 12% in Sep’19 v/s Sep’18! But unfortunately all other brands registered a YoY degrowth. Scorpio came third in the segment and also its degrowth was meager -9%. However; XUV500 degrew a hefty -43% and particularly suffered lost due to new competition. Tata’s Harrier continues to lose ground and was not able to gain much even with the ‘All Black’ variant.

Kia Seltos becomes the best selling Mid-SUV for Aug’19!

The Mid-SUV segment grew by 7% in Aug’19 v/s Aug’18! The segment growth owed to the new car launches – Kia Seltos & MG Hector. Even the refreshed Duster saw a YoY growth of 58%. The erstwhile segment leader Creta saw a -42% decline in its sales. The volumes of Creta has significantly in past few months and the pics of the 2020 Creta are already pushing customers to either delay their purchase or go for the latest alternatives such as Seltos/Hector. Mahindra’s Scorpio stood third in the ranking table and sold 2,862 units in Aug’19.

Harrier’s tale has been a disappointing one. The SUV which had all the right ingredients in terms of looks, performance and road presence; lost it out in terms of features & AT transmission. Also the initial hiccups kept the enthusiasts at bay and are awaiting for the niggle-free updated version. The ‘Dark’ Edition is as attempt to garner prospect attention and hope the model gains volume this month. However; Hector & Seltos doesn’t look to leave any stone unturned to pull away market share till then.